I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Media Relations Archives

[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Do your press releases & PR pitches stink? I can fix them!
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
How Beyonce’s publicist made a not so bad situation worse
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Occupy Wall St: citizen journalists and buggy whips
The corporate site is dead. Time to take them down!
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
With Olbermann suspension, journalistic objectivity, always an illusion, bites the dust
The Stealth Interview (the one that didn’t happen)
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
PR People of Earth – get a clue
B.L. Ochman’s Blogger Outreach Manifesto
Three Top Ways to Damage Your Brand With Social Media
Lessons from the Amazon and Domino’s Social Media Firestorms
Twitterer Following Death of Mainstream Media
The Most Important Question to Ask a Reporter BEFORE the Interview
AP vs Blogger BrouHaHa – New Realities for Old Media
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Press Release Distribution Service Butts Heads With Bloggers
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
The Myth of Not Cultivating Bloggers
New Yorker Hoses Edelman in Article on Wal-Mart PR
Richard Edelman Defends Wal-Mart Flogs
Despite Total Lack of Crisis Planning, Dell Battery Recall is Actually an Opportunity for Dell
Temperature in Second Life: Hot, Hot Hot
Dell One2One Blog Shares Name With Porn Site.
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?
Why Are Companies Hiding Their Blogs?
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Finding the Gold Standard in the Blogophony
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Teenager Foils Google News With Fake Press Release
Beware the Stealth Interview
Fast Company Features WalMart Blog: No, It’s Not by WalMart
I’m Interviewed About Blog Marketing in On the Record Podcast
Harold Burson Starts Unbloggy Blog
PR Industry Does Its Own PR – But It Needs More Than PR
Trackback Flaks Are in the Potty Around Here
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
Two Terrible New Ways to Use Press Releases
Gnomedex Announcement Confuses April 1 and Feb. 1
Exclusive: Forbes Blog Story Screws Up Quotes, Big-Time
Rules for Flaks Who Pitch What’s Next Blog
Hacks and Bloggers Podcast
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
First 2006 PR Pitch From Hell, a Mere 1181 Words
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Wayne Pollard: Flacks Need Journalism Experience
Nokia Blogger Relations Site: Same Bowl, Different Soup
Info World: Bloggers Break Sony
Red Cross Shows That It Understands Open Communication
GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging
Why Nobody Loves PR People. Sigh
Should Journalists Blog PR Pitches?
BlogOn Conference Marketing Director Rationalizes Porter Novelli Press Pass Refusal
Jeremy Zawodny’s Ridiculous PR Proposal
IBM Blog Enablement Day Launches Blog Initiative
American Airlines Contest PR Problem: Winning Sucks
Why Blogs Won’t Replace Press Releases – or Publicists
Sun’s Schwartz: Leaders Can’t Survive Without Blogs
PR Nightmare Brewing for Drug Makers as FDA Looks Into Blindness-Viagra Link
Here’s a Good PR Pitch for a Change!
What’s Next Blog’s Successful Bloggers Interviews: Alice Marshall on How to Use a Blog to Get Clients
IBM Encourages Its 320,000 Employees to Blog; Issues Guidelines
Nestle “Cows Are Coming” PR is So Lame
Controversy Over Press Training for Chinese Officials
Will New York Times Have the Balls to Take Major Steps to Enhance Credibility?
Misquoted in the Press, Fred Wilson Proposes a Dangerous Alternative: The Stealth Interview
Spam Email Follows Intelliseek/Edelman Blogging Report Download
BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
eBay Issues Press Release From Hell About New Agency Hire
My Response to Flap About My Search Engine Report
NY Times Pays Fire Sale Price for About.com’s 500-Blog Network
Peggy Noonan: Old Media Envy Freedom of Bloggers
Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers
I’ve Pissed Off Some Publicists
Jay Rosen, PR Bloggers and the Williams Flap. Yawn.
B.L. Ochman Named Associate Editor of Take Back the News
Wall St. Journal and New York Times Still Dissing Bloggers
Apple Launches Products It Sued Bloggers Over
Gillmor: Bloggers Have Every Right to Free Speech
Are GM’s Small Block and FastLane Blogs More Than a PR Gimmick? Stay Tuned
A Challenge to Bacon’s MediaSource: Engage Bloggers in Blog Monitoring Plans
Survey: PR Professionals Slow to Adapt to Changes in Media
BusinessWire to Drop $120 Membership Fee and Lower Rates on News Distribution
Newsweek Salutes The Alpha Bloggers
Ragan Report Rant Rips Bloggers
Companies Mine Blogs for Market Research
Bloggers Are Talking About You; Link to Them
Press Release From Hell Announces a Blog Being Used As an Online Press Room fior Female Testosterone
Steve Rubel Forgets What Mother Said
PRSA Conference Flap Update — I Certainly Have Their Attention :>)
My Challenge to PRSA 2004 Conference Planners Spreading Through the Blogosphere
PRSA Conference Ignores Blogging
From Diapers to Microsoft: MSN Online Names “Brand Steward”
Email From Hell Ruins Publicist’s Campaign
Attention Agents: Jeremy’s the Zelig of the Diaper Set
U.S. Government Seeking PR Firm to Represent Iraq War
Martha Stewart, in Consummate PR Move, Asks to Go to Jail Now
When is a Blog Not a Blog?
List of Corporate CEOs Who Blog
Clueless PR Pitch of the Week
Shameless Self Promotion
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Latest Bush Freudian Slip Rings True
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
Internet Week: Convention Bloggers Legitimized New Medium
Bloggers Bring Sea Change to Political Reporting
Dreadful Press Release of the Week: Mr. Big Floats
Blogger’s Convention Coverage Off to a Flying Start
Gawker Gets Down to It at the Dem Convention
9/11 Commission Hires Edelman PR for Media Campaign
Blogging Finally Makes It Into PR Conference Program
Journalists Like PR People and I’ll Still Respect You in The Morning
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
One in Four Uses Net to Seek News Traditional Media Doesn’t Cover
Kellogg Serves Mercury Powered Spiderman Toy in Kids’ Cereal
Sam’s in the Daily News Today, But The Quote’s Left Out
15,000 Reporters Covering Democratic Convention
Worldwide Exclusive! President Bush Helps Make Sam Famous!
Nearly 300 Clinton Books Selling on eBay
Blogging’s Impact on Traditional Journalism Growing
Global PR Blog Week Set
Can Bloggers Say Anything They Want? Yup.
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Survey Proving BMW Owners Have Lots of Sex Gets Lots of Press
PR People Still Bitching About Blogging
Company Says Colin Powell’s Pottery Barn Rule is Bull
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Airhead’s Airhead Publicist Goes (Very) Public
Daddy Bush Defends His Boy
Cooperative Blog Started for Editors of Major Papers Worldwide
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
What Happened to Tithing Mr. Gibson?
Totally Clueless PR Pitch of the Month
Clueless Star Flackers Tell Ad Age Jackson Boob Stunt Was Great
Pomegranate Juice Gets Prime Wall St. Journal PR Placement
Flash! Not Everyone at CBS is Unconscious: Kudos to CBS News
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
CBS Press Release Defends Its Political Censorship of MoveOn Ad
MoveOn Mounts CBS Protest Campaign — Please Join
MoveOn.Org’s New PR Firm Issues Rambling 674-Word Release
You Can’t Underestimate Stupidity
Which Food Safety Issues Cause Permanent PR Damage?
Mattel PR Score in Lawsuit Against Artist: Zero
“No Comment” Bites Maxim Publisher on the Ass
Weekend Update Appearance Was Smart PR for Paris Hilton
Bacon’s Acquires Media Map: Start of a Shake Up?
PR on Abercrombie & Fitch Racy Xmas Catalog a Mixed Bag