Can’t wait to hear Leno and Letterman on this one. Another blockbuster drug is under fire as the FDA is investigates reports of blindness among Viagra and Cialis users. AP reports that, upon release of this news, Pfizer shares fell in early trading on the New York Stock Exchange. Talk about a brewing PR nightmare.
Of course, Viagra’s label also warns of erections lasting longer than four hours, painful erections lasting longer than six hours, headache, flushed skin and vision problems. Yet sales were $438 million in the first quarter of the year. Pfizer has a 68 percent worldwide market share.
So, PR people, what would you do if this happened to your client? (The FDA report, not going blind.)
PR Nightmare Brewing for Drug Makers as FDA Looks Into Blindness-Viagra Link
BL Ochman | May 27, 2005 | Permanent Link | Comments (7) | TrackBack (
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Categories: Don't Believe the Hype, Marketing Strategy, Media Relations, News, Public Relations
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That’s nothing. Wait until a bunch of sex offenders sue the government and Phizer for losing their sight over their free erection pills.
And now, your Friday punchline:
“Mama warned it would make me go blind.”
BL – I’ve heard guys say they would pay EXTRA if their erections lasted more than four hours. ;-)
Oops we did it again…Viagra and the blindness connection
Okay it’s not just Pfizer, but also
Oops we did it again…Viagra and the blindness connection
Okay it’s not just Pfizer, but also
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