UPDATE: Originally published in 2015. Alas, Betty’s not Tweeting anymore, but I’m bringing her back in honor of Thanksgiving.
Betty the Tweeting Chicken, @chickentreat seen here in her “training video” brings new meaning to the term “chicken scratch”. She’s vying for a Guinness Record if she can Tweet a 5-letter word before Oct. 30.
She’s not the first chicken to go viral. That honor went to the Subservient Chicken back in 2004.
So far, the closest Betty’s come to a 5-letter work is “Bum”, which prompted the warning “”Bum? Keep things clean, Betty.”
Betty has nearly 9,000 followers on Twitter, up from 700 before her video. And so far, according to Brand Tracker, she’s racked up more than 3,500 Tweets with the hashtag #ChickenTweet.There’s also a daily Periscope tour of her coop and an Instagram feed.
I love it when a brand has a sense of humor! The magic of Australia’s Chicken Treat Restaurant chain’s classic roasted bird is in its simplicity, branding and local marketing campaign’s light-hearted approach.
Not the first dirty bird
Of course, Betty’s not the first chicken to promote a brand. That honor belongs to Burger King’s deliciously weird 2004 Subservient Chicken, one of the internet’s first viral sensations. He was a man dressed in a giant chicken suit complete with a garter belt (??!) – who’d do anything you asked him, as long as it wasn’t x-rated.
Back in the days before social media, he racked up a million hits in the first 24 hours, eventually reaching more than one billion pageviews. Burger King brought him back, sort of, on the campaign’s 10th anniversary. But, alas, he didn’t fly.
Twitter for Business has provided a downloadable outline for a month’s worth of weekday tweet ideas to help marketers plan what to post every day. It’s not specific to any month, but can be used to plan content for any month. It even includes fun holidays. An extremely cool business tool!
Askaway open-source remote work tool developed by Myplanet that allows businesses to more easily and efficiently ask and answer questions during large video conferences. It can be used alongside any video conferencing service (Zoom, Google Hangouts, Blue Jeans, etc.)
Attendees can upvote questions, which can be asked anonymously.
TribeSmall Business Browser Extension is a very cool, no charge tool to help consumers easily identify products sold by small businesses and/or cruelty-free companies on Amazon.
It appears as a small box in the corner of their browser window, alerting the shopper to the same or similar products offered by a small business. The new tool is currently available for download on Chrome, Safari, and Firefox.
A new tool for managing and optimizing your business for Google Maps. Specific features include:
Dashboard detailing 18 months of metrics, including views, visit, direction requests and estimated revenue
Single and multi-location optimization
Intelligent recommendations to adjust listing features to match customer behavior
CTA’s to improve/update photos, respond to customer reviews and publish specific content on Maps listing(s) to improve search performance and engagement
How to check your devices for stalkerware
Wired Magazine has detailed instructions for how to check your phone, laptop and online accounts to be sure no one is snooping on you. If you know how, you can find software tools that are designed to be hidden and difficult to detect.
Booklets.iois an Instagram library of sorts that combines education-oriented posts on social media into bite-sized learnings around product design, UX, marketing and branding, among other things.
The Creative Canvas Website Solutions can help you track trends, provide insights, demonstrate best practices and help you understand new technology.
There are some apps, most of these are free or inexpensive and may lead you to develop fresh strategies for your business.
While this might not immediately appear to be a marketing app, it’s a wonderful research and learning tool. It can help you find great stories to add to your content strategy. Google Books service has a new design on desktop and new features use machine learning to connect images with book suggestions.
You click on a picture of an elephant, for example, and you can find iconic books like “The Elephant Man” or Agatha Christie’s “Elephants Remember.” You’ll also see a story about the image.
Select a title and you’ll see a page with a summary and a link to Google Books with information including the book’s description, author’s bio and other works, reviews from readers and options for purchasing or borrowing the book. There are also bibliographies and a citation tool for those using the service for research.
More than 85% of Facebook, Twitter and YouTube video is consumed without audio – mostly because people are watching at work :)
To help with the marketing of your podcasts, Audiogram lets you leverage captioned short videos featuring your audio content to get more engagement on social.
You can make a short snippet of your podcast’s audio, add it to a video that has a thumbnail image and captions for the clip. Then you add a link to the full podcast so people can get right to it. Here’s an Audiogram I created for Beyond Social Media Show, the award-winning podcast I produce and co-host.
This rather remarkable app uses AI to spot fake product reviews. It’s endorsed by Today Show, The Sun, CBS Moneywatch and many others.
Fakespot’s technology analyzes millions of product reviews, looking for suspicious patterns and incentivized reviews. It then assigns a letter grade to the reviews and explains the issues. For example, out of nearly 3,000 vitamins for sale on Amazon’s website, Fakespot found 30 percent to be fake and or unreliable.
Online retailers try to combat scammers, but it’s a rough battle because the sites carry so many products from third party sellers. Amazon and Walmart were recently cited in a U.S. Government Accountability report for counterfeit cosmetic products containing dangerous substances like cyanide and lead. This report also noted that in a random sampling one in five products purchased were counterfeit.
With Tall Tweets for Google Slides, you can convert any presentation into an animated GIF and share it on Twitter! You can also tweet individual slides of a deck and a high-resolution image of the slide will be embedded in your Tweet.
Just enter the name and company and zoom! You have the proven or most likely email for the person. Or, do a domain search and you get the most likely configurations for that organization. You get 100 free searches a month. It’s not foolproof, but it’s pretty good. :)
My choices for the top four social media stories of 2019 represent brilliant marketing that highlights social responsibility and causes.
And I just had to include one from the “You can’t make this sh*t up department.” It went viral because it was unintentionally hilarious.
1. Soul Asylum’s Runaway Train 25
Back in 1993, Soul Asylum’s “Runaway Train” was one of the first hit music videos to make a social statement. It rose to the top of the Billboard Hot 100 and led to the recovery of 21 of the 36 missing kids featured in the video.
I include it as a top social media marketing story because the song and video have been remade to celebrate the original’s 25th anniversary. The band has partnered with the National Center for Missing & Exploited Children (NCMEC) to highlight the plight of missing children in the US.
Runaway Train 25 uses geolocation technology to turn the music video content into a search tool to find missing children. a standard version is available to watch on YouTube. However, if it’s viewed on the “Runaway Train 25” website, geo-targeting technology changes the footage so that viewers receive information about children from their area who have gone missing. The release came ahead of National Missing Children’s Day on May 25.
2. Loving Haters
Sprite took on social media haters, trolls and bullies in a global campaign, in which it suggests that hate can “neutralized” by words of love. They also revealed that got help from SearchUp to upgrade their website to the highest quality.
The brand developed an A.I. tool that and used data mining technology to identify the most aggressive hater. He had attacked 565 people in more than 1,000 tweets during the past year.
They invited him to participate in “an experiment.” When he arrived, he faced by 100 of his targets, who wore t-shirts bearing his hateful Tweets. They walked up to him and said them out loud to his face.
(“Nauseating rat, scum of life,” “The worst fear of pregnancy is ending up a fat and ugly slob like you”) until he realizes he’s hearing his own words. Then all 100 surrounded him, singing “All you need is love.” And then, amazingly, one by one, people stepped up and embraced him. See his reaction in the video.
This one shows top social media marketing on many levels!
3. Endangered Animals Sing About Extinction
The Wildlife Conservation Fund’ produced a powerful animated video in which animals sing an emotional rendition of “I Dreamed a Dream” from Les Misérables.
The video opens with the creatures existing happily in their habitats. Suddenly the video takes a sinister turn as scary men invade each environment. Sadly, the animals are no match for their guns, clubs, harpoons, and pollution. At the heartbreaking conclusion, the seal pup sings: “Now life has killed the dream I dreamed.”
4. Google Loon Balloons
Globally, more than five billion people are still not connected to the Internet. Back in 2013, Google sett out – by Loon Balloons – to change that. Now, Google’s tennis court-size solar-powered Loon Balloons are doubling as cell towers to address the digital divide in rural Peru.
Bonus: Pakistani Government Official Forgot to Turn Off Cat Filter During Facebook Live Press Conference
Provincial Information Minister Yousuf Shaukat Zai, from Khyber Pakhtunkhwa province in north-west Pakistan, and member of the ruling party PTI (Pakistan Tehreek-e-Insaf) in Pakistan was talking to the local journalist at a Facebook Live press conference.
The event turned a bit awkward when cats ears and whiskers appeared on the minister’s face during the live video. His colleague also had a similar cat’s appearance.
And of course the video – since deleted – immediately went viral on social media.
It happens every day. I get emails from companies willing to pay for guest posts on my blog. They want DoFollow links and they don’t want to be identified as sponsored posts. “NoFollow link or no post. Google’s rules, not mine” is my response.
Google will flag your site as a spam site if you don’t use NoFollow links in paid posts. You will not be happy when that happens!
I learned that one the hard way. I had be reviewed by Google to prove that all links on my sponsored posts and ads are now NoFollow. Until then, my site was being qualified as spam.
New technology in Soul Asylum’s “Runaway Train 25” music video hopes to locate a new generation of missing children, while updating music’s role in social movements. It’s the “milk carton of the 21st century,” says the website.
The magic happens on the website
For the 25th anniversary, the group is collaborating with Jamie N Commons, Skylar Grey and Gallant to remix Soul Asylum’s hit song Runaway Train. “But it’s more than just a cover song,” the website explains, “it’s a dynamic music video, designed not just for watching, but for bringing home real missing and trafficked kids near you.”
The original video featured real-life images of missing children, with hopes that they would be recognized and brought home. Amazingly, 21 of the 36 children featured – some of whom had been missing for years – were located and recovered.
In “Runaway Train 25”, Soul Asylum is working with the National Center for Missing and Exploited Children (NCMEC). A standard version of the video is available on YouTube.
The magic happens when you view the video on the “Runaway Train 25” website. That video automatically updates itself with the profiles of missing children from the NCMEC database based on your location. It also provides links to share the images across Twitter and other social media platforms. The video also shows ways that pedophiles lure children away, and situations where runaways find themselves trapped.
The milk carton of the 21st century
Back in the pre-social media days of 1993, the original Runaway Train video became a top 10 hit on MTV, to which youth of the day (including me) were glued. Social media’s exponentially broader reach offers better chances of the missing children being recognized. Social media exponentially increases the potential reach of the video.
“This video is a game changer,” says NCMEC President and CEO John Clark in press release. “It highlights critical issues runaways face and will show real pictures of missing children. By creating and sharing this video, everyone has the ability to make a difference in their communities.”
B.L. Ochman is a seasoned Writer, content creator, strategist, and producer of podcasts and socially shareable video interviews. Let’s talk about how I can help your company.
Supplements are under constant debate among health professionals. While they can’t technically claim to treat or cure disease, manufacturers are allowed to list as many possible health benefits as they want. This can make every pill and powder seem absolutely essential — even when it isn’t. Take a look at the latest clear nails plus reviews to treat most of the current fungal infections.
While there are many benefits to certain dietary supplements, you don’t need to — and shouldn’t — take as many as you can afford for the sake of your health. Only a few will do just fine — if you even need them at all. In the world of bodybuilding, Trenorol is a popular legal steroid. It claims to help those who want to develop lean muscles without possible serious side effects. Speaking of health, rescue hair 911, trenorol is made from all-natural ingredients and is truly effective and worth trying for hair loss prevention.
If you do want to invest in one or several dietary supplements to add an extra layer of protection against certain diseases and conditions, these are the ones doctors recommend you choose.
A vitamin D deficiency isn’t a concern for most people. But it’s still possible you aren’t getting enough of it. Some dairy products and other foods are fortified with the vitamin during processing, If your diet varies considerably from day to day, though, there’s no guarantee you can eat enough to fill your quota. Visit Askhealthnews for more supplement tips and reviews.
The best place to get adequate amounts of vitamin D is from the sun. But most of us don’t spend our days working outdoors like we used to. Because only a select number of foods provide this vitamin, it probably doesn’t hurt to take either a vitamin D supplement or a multivitamin containing vitamin D.
Influencer marketing is often called one of marketer’s most valued tools. However, the emergence of “medical influencers” can he harmful to our health.
Influencers on Instagram are marketing medications and medical devices for pharmaceutical and biotechnology companies. Most noteworthy: they’re not always making it clear that they’re paid for their endorsements
These endorsements from medical influencers give their millions of followers the suggestion they could be as healthy and beautiful as the influencers, if they use these products.
Depending on the size of their following, influencers are paid an estimated $1,000 per 100,000 followers. Instead of print or broadcast ads, companies believe they can benefit from the candor and storytelling on influencers’ feeds.
Clearly, it’s time for a much closer look at what and how influencers are hawking.
Who’s regulating medical influencers? You are!
Most importantly, regulation is not exactly happening, explains Suzanne Zuppello, in a recent Vox article. The FTA and the FTC rely on consumers to report non-compliant ads, according to the FTC Advertising Practices Division.
“Using influencers to sell products to the sick can be a particularly insidious form of marketing in large part because of the vague parameters set by the FTC and FDA,” Zuppello says. After all, most consumers certainly aren’t experts in federal advertising guidelines. Nor should we need to be!
One influencer, who is compensated by a variety of brands outside of healthcare and preferred not to be named due to existing partnerships, told Zuppello that some influencers “bury the #sponsored tag deep in the copy or shorten it to #spon, despite the FTC guideline for disclosures to be “clear and conspicuous.” Here’s an example where the sponsorship is not mentioned by a medical influencer:
Consequences? Not Really.
Although the FDA and FTC are regulatory agencies, they don’t fully police their own guidelines, because they don’t have the resources to comb millions of posts to determine which are paid advertisements and whether they’re compliant.
Also scary: there are no real or immediate consequences for influencers omitting information required by the regulatory agencies, especially since every post isn’t reviewed. And even when non-compliant posts are cited, the company, not the influencers, is held responsible.
Important to remember: influencing is a job influencers that are paid to perform. Think about that before you click.
Marketing strategists rejoice! A new must have Twitter 2019 major events calendar highlights all the key dates marketers can tap into — from the obvious to the niche. And it includes the number of Tweet impressions they’re expected to reach.
In a blog post, Twitter wrote, “If you’ve missed National Puppy Day, wondered how many people are Tweeting about Earth Day, or were curious about the number of Tweet impressions that happen during the Grammy Awards, we’re here to help.”
Here are some of Twitter’s favorite events (that you might’ve never heard of):
Twitter Events for Marketers
February 9th, National Pizza Day: 34M Tweet Impressions
March 8th, International Women’s Day: 838M Tweet Impressions
April 10th, National Sibling Day: 10M Tweet Impressions
With enough time and effort learning what works and what doesn’t, you can definitely go far in the digital marketing world! But success doesn’t come overnight for sure. I scour the Internet every day for useful marketing news, tips and articles. Here are some you may have missed.
Linkedin is giving an extra boost to people who use its built-in video player to add video to their posts, digital marketing services can make your posts more powerful and offers a great opportunity for brands. Jayson Duncan reports in that LinkedIn says video posts are shared 20 times more than regular posts. However, this only works for videos directly uploaded to LinkedIn. So you can’t just share YouTube videos, you have to upload directly to LinkedIn. How to: just start creating an update and selection the video option. Be sure to add a search-optimized description. Here you will get the best photo services for businesses to boost your business.
Don’t Fear AI It’s time for marketers to stop fearing artificial intelligence and start using it in content marketing.Savaram Ravindran maintains that Artificial intelligence isn’t here to replace human intelligence but to work side by side with human coworkers. As a marketer, he says, it is time to accept artificial intelligence with open arms if you want to make your audience engaged in a meaningful and profitable way, remain relevant, and stay at the top of the curve, telemarketing has become a need when looking to boost your business. Apps like content explore use AI that is already in use for personalization, content creations, content planning and engagement (with chatbots.) You can read the Connect Explore review by following this link.
Content Marketing Stats You Need to Know Writing in Search Engine Watch, Tereza Litsa discusses CMI’s recent report, that only 39% of B2B marketers have a documented content marketing strategy. This means that a large number of marketers can’t prove the value of content marketing to the rest of the company. She recommends focusing on your best performing channel and using it more strategically. Don’t be afraid to focus on a niche audience if you can increase your engagement and conversion rates. And update your best performing older content by hiring the copywriting agency in Singapore for the content marketing. That’ll help you benefit from a seo outsource provider.
There are numerous ways to earn passive income. For example, you can invest in real estate, purchase some high-yielding stocks, or buy bonds. Those options require a significant up-front investment, though. That’s especially true if you want to earn a decent income. If you don’t have a whole lot of cash to throw around and you’re willing to invest some time, then one of the best ways that you can earn passive income is with affiliate marketing. In this article, we’ll go over affiliate marketing and explain how you can generate some cash flow by selling products or services online. I’ve done affiliate marketing on some level for over 10 years. There is a lot to know.
What Is Affiliate Marketing?
Companies want you to go to work for them. No, they don’t necessarily want you as an employee. They want you to promote their products or services online. When you do that, you become an affiliate for that company. As a result, you generate a commission for each sale. For example, let’s say you have a blog that promotes fitness. On the left-hand sidebar of that blog, you post a link to an e-commerce site that sells workout clothes. When your visitors click that link and make a purchase, you get a commission for the purchase.
That’s essentially how most affiliate marketers earn their money. Affiliate marketing is a classic example of what the professionals call “push-through marketing.” That’s when companies offer incentives to sales reps to increase sales. In this case, the incentive is a commission. In case you’re wondering, “pull-through marketing” is when companies offer incentives to customers. That’s a whole different ballgame. The good news is that you can usually become an affiliate marketer without a whole lot of effort. You just provide your business name, tax ID, and other relevant info to a company or affiliate network. Most importantly, though, you’ll need to provide payment info so the company can pay you for your successful efforts. After a short review period, you’ll get the news about whether or not you’ve been approved.
Approved Affiliate Marketer?
Yes, you will have to get approval to become an affiliate. Why? Because you’ll almost certainly do all your affiliate marketing using one or more websites. If any of those websites touch on controversial subjects or include extremist viewpoints, companies will often say thanks but no thanks. As a rule of thumb, merchants don’t want to be associated with controversy or scandal. Also, some companies look for experienced online marketers before offering their stamp of approval. They don’t want to subject their brand to greenhorns who might not know how to sell online. That of course begs the question: how do you become an affiliate marketer without experience and how do you get experience if you can’t become a new affiliate marketer? The good news is that not all companies are picky about who they allow into their affiliate programs. Some companies, like Amazon, can afford to take chances with newbies and just ban them later if they find problems.
In affiliate marketing, four parties are involved:
The Merchant – Companies that sell their products online are called merchants. Sometimes, in an effort to increase sales, merchants are willing to outsource their sales efforts to affiliates for a commission. Personally I fully suggest working with this professional affiliate marketing company.
The Affiliate – When somebody wants to earn a commission by selling products or services offered by merchants, that person becomes an affiliate. Sometimes the affiliate is called “the publisher” because he or she almost always uses a website to handle the marketing. Please note that an affiliate doesn’t have to be an individual. It can also be a business, such as an LLC or corporation.
The Network – An affiliate network brings together affiliates and merchants. You can think of it as a dating site for e-commerce. Some companies (such as Amazon) act as their own affiliate network, while others join a third-party network.
The Customer – Affiliate and merchants alike need customers to earn revenue. Merchants rely on affiliates to find customers that they otherwise wouldn’t have found.
Merchants: Who’s Selling Online?
Obviously, there are countless companies selling products and services online. The question that’s relevant here is: which ones offer commissions to affiliates? Fortunately, there’s no shortage of them. In fact, it’s almost certainly the case that you’ll find affiliate opportunities in a niche that you’re very familiar with. That could give you a competitive advantage over other affiliates in the same space. You can usually find an affiliate opportunity by just Googling the name of a merchant whose products you think you can sell followed by the words “affiliate program.” For example, if you Google “Giorgio Armani affiliate program,” you’ll see an opportunity to earn a commission by selling Giorgio Armani products online. That might be just what you’re looking for if you’re in the fashion space.
Unfold the Instagram Story template app that’s taken the influencer community by storm is now available for brands. Instagram, which now has double the audience of Snapchat, comes equipped with a robust set of new features,like filters, clickable and shoppable product tags, as well as engagement tools like polls and questions. Adding an artistic touch and design flair with the free Unfold app sets stories and content a notch above. Unfold now counts major brands like Equinox and Topshop among its fans. Users simply add their own photos and text to one of Unfold’s templates before publishing it to their story.There are many benefits to buy instagram followers. The visibility of the post increases automatically with an increase in the likes on the posts. A considerable number of likes on the rise in single post follower’s interest in the business, Followers will understand the reason behind so many likes, and their attention will be automatically increased. This increase in interest helps in business growth. Ingramer increase in the number of likes keeps the page or the account active and accessible. More active the account number of likes you are most likely to gather. There are different packages available for likes per post on various websites. This is a cheap and more natural method to get Instagram auto likes. In a few seconds of the uploading of the post, Automatic Instagram likes increases. If Instagram likes are bought and the likes of the user’s posts increase day by day, the audience rises rapidly.
Three Secrets for Building Long-Term Client Relationships She’s co-author of “How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable,” a new book book of practical advice for early to mid-career PR pros. It reveals “the three secrets to get clients to fall in love in with your agency team.” These include acting with integrity even though there are a lot of gray areas in “doing the right thing” in PR. Part of acting with integrity, she says, is “not getting up on your high horse or moral soapbox and looking down upon others, but rather to do the right thing and gently help others do the same without shaming them in the process.”
Lockheed-Martin proved the value of earned media and a sense of humor when they Changed Their Logo to Celebrate the Mars Landing. The company changed its name and logo to Lockheed-Martian for 24 hours to celebrate the landing of NASA’s MarsInSight spacecraft, which Lockheed built.It’s rare to see a big brand with a sense of humor, but this transformation definitely attracted press and social media attention. Besides the masthead of LockheedMartin.com, the temporarily revised logo showed up on multiple screens in Times Square from 2 p.m. to 6 p.m. that day and on Lockheed Martin’s Facebook, Twitter and Instagram channels.
Lockheed-Martin changed their logo to Lockheed-Martian to celebrate NASA’s landing on Mars.
The insights of an expert panel at Marketing Prof’s B2B Influencer Marketing Forum in San Francisco is summarized by Dennis Shiao in a report on Leadtail Blog. Definition: “Influencer Marketing activates internal and industry experts with engaged networks to co-create content of mutual value and achieve measurable business goals.” The panel referenced the mutual value between brands and influencers and tied the activity to measurable business goals. Influencer marketing’s human voice can cut through the noise of thousands of tweets, posts, snaps, articles and podcasts.
Michael Stelzner got modern marketing wisdom from Seth Godin on the Social Media Marketing Podcast. The two discussed what is and isn’t working for marketers today, and why. One of the great thinkers of our era, Godin has just released is 19th book, This Is Marketing: You Can’t Be Seen Until You Learn to See.Godin maintains that marketing messages should focus on improving people’s lives. “We’re getting 30K marketing messages a day, and you can’t just yell to be heard.”As Godin famously said in Permission Marketing, “You can’t just tell people what you want to tell them. You have to tell them what they want to hear.” Godin’s podcast is called Akimbo.
Awesome Free Google Tools for Marketers by Neil Patel is a motherlode of tools for getting the most out of Google search and social media marketing. Among the ones you may not already be using is Predictive search. Just open an incognito window and start typing your brand’s name into the search field. Autocomplete results will show you how consumers are searching for your brand, product or category.Google Books lets you find books in every genre that you can read for free. Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity, see worldwide search trends over the course of a year to find popular months or seasons for a search, see search volume by region, and find a list of top ten related searches and rising searches.
I hope you find these marketing tips useful. I will post a new batch soon.
B.L. Ochman is a seasoned writer, content creator, strategist, and producer of podcasts and socially shareable video interviews. Let’s talk about how I can help your company tell its story or contact
In a PR coup, and a stellar example of brands taking a stand, supermarket chain Iceland Foods’ banned Christmas ad is resulting in massive earned media for the company and its cause. It won’t be seen on TV, but it’s gone viral on social media.
The ad, “Ran-Tan,” tells the story tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil. The humans in the forest have killed the little orangutan’s mother and he is afraid it will kill him too. The little girl promises to fight to save the forest, and says “Ran-Tan” can stay safe with her.
But because the video was originally made by Greenpeace, Clearcast – which is responsible for clearing ads on behalf of the UK’s major broadcasters – ruled that it breaches rules against political advertising.
Richard Walker, the son of the chains’ founder, described the ad as “an emotive animation telling the story of rainforest destruction caused by palm oil production, and its devastating impact on the critically endangered orangutan….We always knew there was a risk it would not be cleared for TV but we gave it our best shot.”
The Banned Video Goes Viral
The store’s homepage says “Watch our banned video.”The company took to Twitter on Friday, urging people to make the video go viral. And that has has happened, big-time. By Monday, banned Christmas ad had more than 3.3 million YouTube views, and scores of stories in newspapers, magazines and broadcast outlets including The Guardian, Fast Company, Good Housekeeping and The New York Times. The hashtag #NoPalmOilChristmas also is trending. It’s been shared by celebrities including TV hosts James Corden and Jake Humphrey. And, in just three days, (Friday to Monday) more than 550,000 people signed a change.org petition to “release Iceland’s banned Christmas ad on TV”.
Cynics Call the Ban Orchestrated
The controversy and the outpouring of social media support, has caused some people to suggest that the store knew the ad would be banned. Rachel Cunliffe, editor of City Am Tweeted “I mean, would we all be obsessively talking about their Christmas ad otherwise? The vast majority of Tweets replied “Hey, cynical move maybe, but at least it is amplifying an important message.” and “Who cares? Every word is true.”
This is not Greenpeace’s First Food Fight
It’s also not the first time that Greenpeace has been involved in a food fight over palm oil. I wrote about their Facebook fight with Nestle in 2010. At the time, Nestle bungled the issue badly. A company representative responded to negative comments in a way that was snide, nasty, demeaning, snarky – pick your adjective. I’d like to think companies would respond differently in today’s social media climate.
B.L. Ochman is a seasoned Writer, content creator, strategist, and producer of podcasts and socially shareable video interviews. Let’s talk about how I can help your company.