I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Friday, May 7, 2021

Six Very Cool Marketing Tools You Should Know




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By B.L. Ochman @whatsnext

Here are six really cool marketing tools you may have missed. They’re for podcasts, video, SEO and Google tools.

Clideo

A suite of tools that work from any browser and any device that’s connected to the internet. You can merge, compress, resize, cut, crop, rotate, add music, stop motion and more.

YouTube Auto Complete

Type any keyword into the search box and you’ll get an A to Z list of search terms that include the one you sought.



Vimeo School

Lots of excellent free how-to videos, including how to make a GIF from your video, how to make time lapse videos, lighting tips and lots more.

Vimeo video tips

Google Quick Tips

Quick Help is a series of short videos from #GrowWithGoogle that answer questions to help you make the most of Google digital tools.

From starting a livestream to updating your Business Profile, you can watch videos and also get answers to FAQs about tools.

Airr Podcast App

This iPhone app is a podcast player which lets you highlight, add a note and share moments from episodes. When you hear something great, you can save it with one tap, or even with just your voice. You can share a moment anywhere, with a link or video clip.

Airr Podcast app for iPhone

Google Podcast Manager

Google has introduced Podcasts Manager for podcast creators. You can see how your podcasts perform in search, and get listener analytics.

They also outlined the features on Twitter

New Google podcast management tools

Related: 7 Cool Business Tools You Should Know


BL Ochman | April 8, 2021 | Permanent Link | Comments (0) | TrackBack (0)

Betty the World’s First Tweeting Chicken (Redux)




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Betty_the_Tweeting_Chicken

By B.L. Ochman

Betty the Tweeting Chicken Seeks Guinness record

UPDATE: Originally published in 2015. Alas, Betty’s not Tweeting anymore, but I’m bringing her back in honor of Thanksgiving.

Betty the Tweeting Chicken, @chickentreat seen here in her “training video” brings new meaning to the term “chicken scratch”. She’s vying for a Guinness Record if she can Tweet a 5-letter word before Oct. 30.

She’s not the first chicken to go viral. That honor went to the Subservient Chicken back in 2004.

So far, the closest Betty’s come to a 5-letter work is “Bum”, which prompted the warning “”Bum? Keep things clean, Betty.”

Betty has nearly 9,000 followers on Twitter, up from 700 before her video. And so far, according to Brand Tracker, she’s racked up more than 3,500 Tweets with the hashtag #ChickenTweet.There’s also a daily Periscope tour of her coop and an Instagram feed.

I love it when a brand has a sense of humor! The magic of Australia’s Chicken Treat Restaurant chain’s classic roasted bird is in its simplicity, branding and local marketing campaign’s light-hearted approach.

Not the first dirty bird

Subservient-ChickenOf course, Betty’s not the first chicken to promote a brand. That honor belongs to Burger King’s deliciously weird 2004 Subservient Chicken, one of the internet’s first viral sensations. He was a man dressed in a giant chicken suit complete with a garter belt (??!) – who’d do anything you asked him, as long as it wasn’t x-rated.

Back in the days before social media, he racked up a million hits in the first 24 hours, eventually reaching more than one billion pageviews. Burger King brought him back, sort of, on the campaign’s 10th anniversary. But, alas, he didn’t fly.

Wishing you luck Ms. Betty!


BL Ochman | November 24, 2020 | Permanent Link | Comments (0) | TrackBack (0)

7 Cool Business Tools You Should Know




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Here’s a compilation of cool tools and apps for marketers. While many are free or have no charge trials, some are subscription models. I think you’ll find each of them worth trying.

Helpful Apps for Marketers and Small Businesses

By B.L. Ochman @whatsnext

Twitter Monthly Content Calendar for Marketers

Twitter for Business has provided a downloadable outline for a month’s worth of weekday tweet ideas to help marketers plan what to post every day. It’s not specific to any month, but can be used to plan content for any month. It even includes fun holidays. An extremely cool business tool!. For more useful business tools visit wrice.

Twitter calendar for marketers
Twitter’s Downloadable Calendar for Marketers

Hashtag Tracker

Free Hashtag Tracking Tool that monitors hashtag performance for Instagram, Twitter, Facebook and more.

Hashtag tracker for Twitter, Facebook, Instagram

Askaway

Askaway open-source remote work tool developed by Myplanet that allows businesses to more easily and efficiently ask and answer questions during large video conferences. It can be used alongside any video conferencing service (Zoom, Google Hangouts, Blue Jeans, etc.)

Attendees can upvote questions, which can be asked anonymously.

Tribe

Tribe Small Business Browser Extension is a very cool, no charge tool to help consumers easily identify products sold by small businesses and/or cruelty-free companies on Amazon.

It appears as a small box in the corner of their browser window, alerting the shopper to the same or similar products offered by a small business. The new tool is currently available for download on Chrome, Safari, and Firefox.

Tribe browser tool identifies small and cruelty free 
companies on Amazon
Tribe browser extension appears on your Amazon pages

Locl

A new tool for managing and optimizing your business for Google Maps. Specific features include:

  • Dashboard detailing 18 months of metrics, including views, visit, direction requests and estimated revenue
  • Single and multi-location optimization
  • Intelligent recommendations to adjust listing features to match customer behavior
  • CTA’s to improve/update photos, respond to customer reviews and publish specific content on Maps listing(s) to improve search performance and engagement

How to check your devices for stalkerware

Wired Magazine has detailed instructions for how to check your phone, laptop and online accounts to be sure no one is snooping on you. If you know how, you can find software tools that are designed to be hidden and difficult to detect.

Booklets

Booklets.io is an Instagram library of sorts that combines education-oriented posts on social media into bite-sized learnings around product design, UX, marketing and branding, among other things.

Library of learning posts from Instagram

Bonus Link: 7 Great Marketing Apps You Should Know


BL Ochman | August 9, 2020 | Permanent Link | Comments (1) | TrackBack (0)

Seven Great Marketing Apps You Should Know




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The Creative Canvas Website Solutions can help you track trends, provide insights, demonstrate best practices and help you understand new technology. There are some apps, most of these are free or inexpensive and may lead you to develop fresh strategies for your business. Stuck with business idea and don’t know what to do next? Then you must take guidance from sustainabilitystreet .

Marketing Examples

This gallery of real world marketing case studies is updated every day. You also can subscribe to a newsletter to receive the most recent updates.

Marketing Examples case studies are updated daily

Google Books Interactive Experiment

While this might not immediately appear to be a marketing app, it’s a wonderful research and learning tool. It can help you find great stories to add to your content strategy. Google Books service has a new design on desktop and new features use machine learning to connect images with book suggestions. An affiliate program does not require that you have an advertising team for ad visuals or purchase ad space. Rather than that, you’ll have to depend on your affiliates to come up with their marketing content. Other than the initial effort of selecting and vetting affiliates, there’s little effort required from you to market your products, which is one of the reasons it’s become such a popular method of marketing, checkout affiliate program management. Once a company is comfortable working with an affiliate and has built a good relationship, they can for the most part let them get on with marketing your service or product.

You click on a picture of an elephant, for example, and you can find iconic books like “The Elephant Man” or Agatha Christie’s “Elephants Remember.” You’ll also see a story about the image.

Select a title and you’ll see a page with a summary and a link to Google Books with information including the book’s description, author’s bio and other works, reviews from readers and options for purchasing or borrowing the book. There are also bibliographies and a citation tool for those using the service for research.

Audiogram

More than 85% of Facebook, Twitter and YouTube video is consumed without audio – mostly because people are watching at work :)

To help with the marketing of your podcasts, Audiogram lets you leverage captioned short videos featuring your audio content to get more engagement on social.

You can make a short snippet of your podcast’s audio, add it to a video that has a thumbnail image and captions for the clip. Then you add a link to the full podcast so people can get right to it. Here’s an Audiogram I created for Beyond Social Media Show, the award-winning podcast I produce and co-host.

VSCO

This is a great tool for upping your Instagram Story skills and it’s free on mobile. You can edit with 10 VSCO presets, and use basic editing tools like Contrast, Saturation, and Grain.

VSCO has a library of inspiring photos and editorial that you can use. And you can share your photos for a chance to be curated by VSCO.

VSCO is a great tool for creating and editing Instagram Stories.

Fakespot

This rather remarkable app uses AI to spot fake product reviews. It’s endorsed by Today Show, The Sun, CBS Moneywatch and many others.

Fakespot’s technology analyzes millions of product reviews, looking for suspicious patterns and incentivized reviews. It then assigns a letter grade to the reviews and explains the issues. For example, out of nearly 3,000 vitamins for sale on Amazon’s website, Fakespot found 30 percent to be fake and or unreliable.

Online retailers try to combat scammers, but it’s a rough battle because the sites carry so many products from third party sellers. Amazon and Walmart were recently cited in a U.S. Government Accountability report for counterfeit cosmetic products containing dangerous substances like cyanide and lead. This report also noted that in a random sampling one in five products purchased were counterfeit.

Tall Tweets

With Tall Tweets for Google Slides, you can convert any presentation into an animated GIF and share it on Twitter! You can also tweet individual slides of a deck and a high-resolution image of the slide will be embedded in your Tweet.

Email Hunter

Just enter the name and company and zoom! You have the proven or most likely email for the person. Or, do a domain search and you get the most likely configurations for that organization. You get 100 free searches a month. It’s not foolproof, but it’s pretty good. :)

Email Hunter helps you find email formats for companies or people.

BL Ochman | January 8, 2020 | Permanent Link | Comments (0) | TrackBack (0)
Categories: Internet strategy
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Top Four Social Media Marketing Stories of 2019 + One Silly One




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By B.L. Ochman @whatsnext

My choices for the top four social media stories of 2019 represent brilliant marketing that highlights social responsibility and causes.

And I just had to include one from the “You can’t make this sh*t up department.” It went viral because it was unintentionally hilarious.

1. Soul Asylum’s Runaway Train 25

Back in 1993, Soul Asylum’s “Runaway Train” was one of the first hit music videos to make a social statement. It rose to the top of the Billboard Hot 100 and led to the recovery of 21 of the 36 missing kids featured in the video.

I include it as a top social media marketing story because the song and video have been remade to celebrate the original’s 25th anniversary. The band has partnered with the National Center for Missing & Exploited Children (NCMEC) to highlight the plight of missing children in the US.

Runaway Train 25 uses geolocation technology to turn the music video content into a search tool to find missing children. a standard version is available to watch on YouTube. However, if it’s viewed on the “Runaway Train 25” website, geo-targeting technology changes the footage so that viewers receive information about children from their area who have gone missing. The release came ahead of National Missing Children’s Day on May 25.

2. Loving Haters

Sprite took on social media haters, trolls and bullies in a global campaign, in which it suggests that hate can “neutralized” by words of love. They also revealed that got help from SearchUp to upgrade their website to the highest quality.

The brand developed an A.I. tool that and used data mining technology to identify the most aggressive hater. He had attacked 565 people in more than 1,000 tweets during the past year.

They invited him to participate in “an experiment.” When he arrived, he faced by 100 of his targets, who wore t-shirts bearing  his hateful Tweets. They walked up to him and said them out loud to his face.

(“Nauseating rat, scum of life,” “The worst fear of pregnancy is ending up a fat and ugly slob like you”) until he realizes he’s hearing his own words.
Then all 100 surrounded him, singing “All you need is love.” And then, amazingly, one by one, people stepped up and embraced him.  See his reaction in the video.

This one shows top social media marketing on many levels!

3. Endangered Animals Sing About Extinction

 The Wildlife Conservation Fund’ produced a powerful animated video in which animals sing an emotional rendition of “I Dreamed a Dream” from Les Misérables.

The video opens with the creatures existing happily in their habitats.
Suddenly the video takes a sinister turn as scary men invade each environment. Sadly, the animals are no match for their guns, clubs, harpoons, and pollution. At the heartbreaking conclusion, the seal pup sings: “Now life has killed the dream I dreamed.”

4. Google Loon Balloons

Globally, more than five billion people are still not connected to the Internet. Back in 2013, Google sett out – by Loon Balloons – to change that. Now, Google’s tennis court-size solar-powered Loon Balloons are doubling as cell towers to address the digital divide in rural Peru.

Google Project Loon wants to bring Internet connectivity to everyone - even the billions of people who are still not connected to the Internet.

Bonus: Pakistani Government Official Forgot to Turn Off Cat Filter During Facebook Live Press Conference

Provincial Information Minister Yousuf Shaukat Zai, from Khyber Pakhtunkhwa province in north-west Pakistan, and member of the ruling party PTI (Pakistan Tehreek-e-Insaf) in Pakistan was talking to the local journalist at a Facebook Live press conference.

The event turned a bit awkward when cats ears and whiskers appeared on the minister’s face during the live video. His colleague also had a similar cat’s appearance.

And of course the video – since deleted – immediately went viral on social media.

What were your favorites?



BL Ochman | December 23, 2019 | Permanent Link | Comments (0) | TrackBack (0)
Categories: Internet strategy
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NoFollow links: Google’s rule for paid placements




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By B.L. Ochman @whatsnext

It happens every day. I get emails from companies willing to pay for guest posts on my blog. They want DoFollow links and they don’t want to be identified as sponsored posts. “NoFollow link or no post. Google’s rules, not mine” is my response.

Keep calm and tread carefully with DoFollow links

Google will flag your site as a spam site if you don’t use NoFollow links in paid posts. You will not be happy when that happens!

I learned that one the hard way. I had be reviewed by Google to prove that all links on my sponsored posts and ads are now NoFollow. Until then, my site was being qualified as spam.

The Federal Communications Commission (FCC) has rather muddled rules about paid product placements, but they demand that paid placements be identified.

Google’s rules

Google goes farther, demanding no DoFollow that links in paid placements. Here’s their explanation. I’ll translate it into plain English :)

A NoFollow link is created with an HTML tag that basically tells search engines to ignore the page. The links is to reduce the effectiveness of certain types of search engine spam.

Google originally developed NoFollow links in 2005 to reduce comment spam in blog posts. They rolled the tags into their algorithms, and so did other search engines.

Users can click on a link tagged NoFollow like any other link. However, those clicks will do nothing to help the search ranking of the link.

The tag you need to include looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

DoFollow links are links that Google notes. The more incoming links a page gets, the better the boost in its page rank in search results.

Google webmaster guidelines offers this tip for effective SEO: “A useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

Tread carefully with paid placements. Learn the facts before you accept payment.


BL Ochman | December 19, 2019 | Permanent Link | Comments (0) | TrackBack (0)

Soul Asylum 25 Offers a New Way to Find Missing Children




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By B.L. Ochman @whatsnext

Soul Asylum's Runaway Train 25 updates the original and adds new technology to help locate missing and exploited children.

New technology in Soul Asylum’s “Runaway Train 25” music video hopes to locate a new generation of missing children, while updating music’s role in social movements. It’s the “milk carton of the 21st century,” says the website.

The magic happens on the website

For the 25th anniversary, the group is collaborating with Jamie N Commons, Skylar Grey and Gallant to remix Soul Asylum’s hit song Runaway Train. “But it’s more than just a cover song,” the website explains, “it’s a dynamic music video, designed not just for watching, but for bringing home real missing and trafficked kids near you.” For more information about the group do visit cccf .

The original video featured real-life images of missing children, with hopes that they would be recognized and brought home. Amazingly, 21 of the 36 children featured – some of whom had been missing for years – were located and recovered.

Runaway Train 25

In “Runaway Train 25”, Soul Asylum is working with the National Center for Missing and Exploited Children (NCMEC). A standard version of the video is available on YouTube.

The magic happens when you view the video on the “Runaway Train 25” website. That video automatically updates itself with the profiles of missing children from the NCMEC database based on your location. It also provides links to share the images across Twitter and other social media platforms. The video also shows ways that pedophiles lure children away, and situations where runaways find themselves trapped.

“Runaway Train” 1993 original

The milk carton of the 21st century

Back in the pre-social media days of 1993, the original Runaway Train video became a top 10 hit on MTV, to which youth of the day (including me) were glued. Social media’s exponentially broader reach offers better chances of the missing children being recognized. Social media exponentially increases the potential reach of the video.

 “This video is a game changer,” says NCMEC President and CEO John Clark in press release. “It highlights critical issues runaways face and will show real pictures of missing children. By creating and sharing this video, everyone has the ability to make a difference in their communities.”

B.L. Ochman is a seasoned Writer, content creator, strategist, and producer of podcasts and socially shareable video interviews. Let’s talk about how I can help your company.



BL Ochman | June 9, 2019 | Permanent Link | Comments (2) | TrackBack (0)
Categories: Internet strategy
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Instagram’s Medical Influencers Can Be Harmful to Your Health




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By B.L. Ochman @whatsnext

Supplements are under constant debate among health professionals. While they can’t technically claim to treat or cure disease, manufacturers are allowed to list as many possible health benefits as they want. This can make every pill and powder seem absolutely essential — even when it isn’t. Take a look at the latest clear nails plus reviews to treat most of the current fungal infections. While there are many benefits to certain dietary supplements, you don’t need to — and shouldn’t — take as many as you can afford for the sake of your health. Only a few will do just fine — if you even need them at all. In the world of bodybuilding, Trenorol is a popular legal steroid. It claims to help those who want to develop lean muscles without possible serious side effects. Speaking of health, rescue hair 911, trenorol is made from all-natural ingredients and is truly effective and worth trying for hair loss prevention. If you do want to invest in one or several dietary supplements to add an extra layer of protection against certain diseases and conditions, these are the ones doctors recommend you choose. Vitamin D A vitamin D deficiency isn’t a concern for most people. But it’s still possible you aren’t getting enough of it. Some dairy products and other foods are fortified with the vitamin during processing, If your diet varies considerably from day to day, though, there’s no guarantee you can eat enough to fill your quota. Visit Askhealthnews for more supplement tips and reviews. The best place to get adequate amounts of vitamin D is from the sun. But most of us don’t spend our days working outdoors like we used to. Because only a select number of foods provide this vitamin, it probably doesn’t hurt to take either a vitamin D supplement or a multivitamin containing vitamin D.

Influencer marketing is often called one of marketer’s most valued tools. However, the emergence of “medical influencers” can he harmful to our health.

Influencers on Instagram are marketing medications and medical devices for pharmaceutical and biotechnology companies. Most noteworthy: they’re not always making it clear that they’re paid for their endorsements. I think arturoherrera can guide you more about this.

These endorsements from medical influencers give their millions of followers the suggestion they could be as healthy and beautiful as the influencers, if they use these products.

Depending on the size of their following, influencers are paid an estimated $1,000 per 100,000 followers. Instead of print or broadcast ads, companies believe they can benefit from the candor and storytelling on influencers’ feeds.   

Clearly, it’s time for a much closer look at what and how influencers are hawking.

Who’s regulating medical influencers? You are!

Most importantly, regulation is not exactly happening, explains Suzanne Zuppello, in a recent Vox article.  The FTA and the FTC rely on consumers to report non-compliant ads, according to the FTC Advertising Practices Division.

“Using influencers to sell products to the sick can be a particularly insidious form of marketing in large part because of the vague parameters set by the FTC and FDA,” Zuppello says. After all, most consumers certainly aren’t experts in federal advertising guidelines. Nor should we need to be!

One influencer, who is compensated by a variety of brands outside of healthcare and preferred not to be named due to existing partnerships, told Zuppello that some influencers “bury the #sponsored tag deep in the copy or shorten it to #spon, despite the FTC guideline for disclosures to be “clear and conspicuous.” Here’s an example where the sponsorship is not mentioned by a medical influencer:

In this example, the terms “Sponsored” #Sponsored #Spon are not mentioned

Consequences? Not Really.

Although the FDA and FTC are regulatory agencies, they don’t fully police their own guidelines, because they don’t have the resources to comb millions of posts to determine which are paid advertisements and whether they’re compliant.

Also scary: there are no real or immediate consequences for influencers omitting information required by the regulatory agencies, especially since every post isn’t reviewed. And even when non-compliant posts are cited, the company, not the influencers, is held responsible.

Important to remember: influencing is a job influencers that are paid to perform. Think about that before you click.



BL Ochman | March 8, 2019 | Permanent Link | Comments (2) | TrackBack (0)

Marketing Strategists Must Have: Twitter’s 2019 Major Events Calendar




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Marketing strategists rejoice! A new must have Twitter 2019 major events calendar highlights all the key dates marketers can tap into  — from the obvious to the niche. And it includes the number of Tweet impressions they’re expected to reach.

In a blog post, Twitter wrote, “If you’ve missed National Puppy Day, wondered how many people are Tweeting about Earth Day, or were curious about the number of Tweet impressions that happen during the Grammy Awards, we’re here to help.”

Here are some of Twitter’s favorite events (that you might’ve never heard of):

Twitter Events for Marketers

  • February 9th, National Pizza Day: 34M Tweet Impressions
  • March 8th, International Women’s Day: 838M Tweet Impressions
  • April 10th, National Sibling Day: 10M Tweet Impressions

You can download the Twitter Marketing Calendar here (with email sigh-up)


BL Ochman | January 30, 2019 | Permanent Link | Comments (1) | TrackBack (0)

Medical Indemnity Insurance – What it Cover’s




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What exactly is medical indemnity insurance, anyway? Medical indemnity insurances pay set monetary amounts to your doctor for medical costs incurred in treating you. These insurance policies are not qualifying as traditional health plans under the Affordable Care Act and don’t fulfill the minimum required coverage and benefits of the ACA. You can’t get a federal Medicaid match under the ACA and still owe the Medicare tax penalty in connection with your medical insurance purchases.

If you are covered by Medicare, you can choose to enroll in Medicare Part B, which covers hospital expenses up to a prescribed limit, or Part D, which covers outpatient hospital expenses. If you already have Medicare, you may also want to consider enrolling in Medicare Part A, which covers doctor visits, durable medical equipment, and certain pharmaceutical drugs. If you don’t have Medicare, you can sign up for iprivate medical insurance plans available on the open market.

Medical Indemnity Insurance has two main types: guaranteed issue and non-guaranteed issue. In the former, the insurance company will be required to cover any medical costs that are assessed during treatment. In the latter, a health care provider will be responsible for costs that are not covered by Medicare. Guaranteed issue plans often offer flexible benefits; however, these benefits may not always be available, and enrollees may have to pay more out of pocket. As with all affordable care plans, medical indemnity insurance plans will often lapse if a participant goes out of the plan.

Most of Experts In medical Indemnity Insurance or private medical indemnity insurance policies provide a choice between “fee-for-service” and” summary plan description.” “Fee-for-service” plans usually allow patients to get full coverage at one lower rate than the highest policy price. However, individuals must pay a monthly premium in order to remain covered. ” summarizes” plans allow patients to receive a more simplified fee schedule and are less expensive than most other policies.

The primary benefit of medical indemnity insurance is protection against out-of-pocket costs for medical care. Unlike medical care coverage provided by an employer, Medicare does not provide coverage for out-of-pocket expenses. In order to receive the maximum benefits, Medicare must provide coverage for each specific procedure. The maximum benefits of medical care provided under Medicare are limited to inpatient care in hospitals that are accredited by Medicare Parts A and B.

Some of the options available to patients with medical indemnity insurance include several different levels of coverage. Most policies offer a choice between PPO or POS plans. A PPO plan allows patients to use one physician for all their medical care and procedures. This is a valuable option for patients that want to have their medical care in a facility that they already know and trust. However, because a PPO plan can often require a co-payment, some people might find it difficult to pay for services out-of-network. Because PPO plans often cover only a small percentage of medical costs, patients often have to spend quite a bit of money to meet their monthly deductible.

Another benefit offered by many medical indemnity insurance covers is legal costs. It is common for a hospital’s legal costs to be high at the end of the year. If a patient has insurance coverage, they may be able to reduce the cost of their legal fees. Legal costs can run from a few hundred dollars to several thousands of dollars, depending on the circumstances. For this reason, many people opt to choose a PPO or POS plan over legal fees coverage.

Many medical indemnity insurance policies also include a tax penalty. This tax penalty exists in order to encourage patients to choose affordable coverage. Some insurance companies actually have a tax penalty built into their contracts. Other companies provide their clients with an option to add an additional premium on top of their insurance coverage in order to reduce their medical costs and/or reduce their tax liability.


BL Ochman | January 1, 2019 | Permanent Link | Comments (0) | TrackBack (0)
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