I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Search Engine Marketing Archives

Very Cool Marketing Tools You Should Know
Facebook Posts Business Resources
What you must know about your Google About.Me Profile
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
How the Google-Twitter Partnership Changes SEO for Brands
Google & GoPro Team Up for Virtual Reality
Tweets now appear in Google Search: 7 Tips for Brands
President Obama Joins Twitter & Racists Respond
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
What Google’s race to perfect the semantic web means to brands (and you)
How – and why – to protect yourself from Google’s new privacy & search policies
Google+ mania: most pundits are missing the real point
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
Google innovations: Mad Useful
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
BoingBoing Reader: “Google Maps Is Spying on My Cat”
Google Launches Hot Trends, Revolutionizing Search Queries
Habitaquo Baby! David v Goliath Habitaquo
Google Traducción of Mi Top 10 Habitaquo Poste
Por qué es la mayoría de Habitaquo Technorati etiqueta buscada?
We’re in the Google Top 10 for “Habitaquo”
Yahoo! Up to Dirty Tricks in Browser Wars?
Second Life Marketing Chief: Few Metaverse Brands Make Money
Quintura, a New Search Engine That Leaves the Big Guys in the Dust
Will Social Bookmarking Be Overtaken by Power Users?
Google Pays $900 Million to Continue to Be Search Engine for MySpace
Agency.com Uses YouTube to Pitch New Account
Is the Google Trademark at Risk of Too Much Success?
Google’s Not Better Than Ask.com, It’s Just More Popular
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Top Google Results on “Chevy Tahoe” Net Negative Ads
Does Google Penalize Oxford English Spellings?
Boring Headlines? They’re Written for Google
Congoo Search Engine’s Firefox Launch Delayed
Google Launches Google Finance. Look Out Hoovers!
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Major League Baseball’s Player Blog is a Winner
Search Engine Strategies New York 2006 Tsotchkes Lackluster — Like Most Exhibitors
Search Engine Strategies New York Conference Report Tomorrow
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
What’s Next: Ask Jeeves Butler Sent to Web 1.0 Pasture
Bloggoggle Beta Searches Bloggers by Category or Profession
Search Engine Watch: How to Pitch Bloggers for Better SEO
Who Says Blogs Don’t Make Money?
Yahoo Gives Up on Search, Concentrates in Web 2.0
When, Oh When, Will Someone Do a Blog Search Engine Right?
The Best Blog Search Engines
Google Confirms High Demand is Delaying Analytics Reporting
Yahoo! Video Search Demonstrates Increasing Role of Video Programming
Blog Battle of Search Titans Escalates
Lockergnome Releases Gada.Be Metasearch Service
Google Launches Category Killer Blog Search Beta
Technorati’s Buggy Blog Search Beta Stinks
Reality Check: Lowest Common Denominator Still Rules the Internet
New (Gratis) Wordtracker Keyword Research Guide Features Nine Search Experts’ Advice
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
Report: Search Results Hurt Companies — Blogs Help Them Fight Back
Google Search Gets Up Close and Personal
SEO and the Client’s Expectations!
My Response to Flap About My Search Engine Report
Search Engine Watch: Organic Search Still Rules
Search Engine Strategies New York Earns $3 Million
Search Engine Strategies Conference Tsotchke Report – Slim Pickings
Search Engine Strategies New York Conference, Day One