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I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off

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Beyond Social Media Show # 115

Co-hosts David Erickson and B.L. Ochman discussed Marks & Spencer’s ill-conceived #ShowYourStrap campaign’s Twitter backlash; Amazon Alexa’s funny goof; Columbia Sportswear’s 91 year-old Tough Mother CEO; Jack Dorsey’s permanent return to Twitter; #ImWithLizzie anti-bullying month campaign; putting gun violence in America into perspective; Facebook adding emojis; Google’s clickable paper contest posters; how new YouNow is monetizing and gamifying live-streaming plus great new apps and useful stats during the live broadcast of episode 115 of award-winning Beyond Social Media Show.

Watch the 30-minute broadcast here or download the audio podcast from iTunes or Stitcher

[:18] Marks & Spencer Spurs Twitter Storm With “Show Your Bra Strap” Campaign
[2:56] Amazon Echo Commercial Fires Up Roadtrip Playlist [VIDEO]
- Aaron Paul Xbox Live Commercial Activates Viewers Xbox Ones [EPISODE 54]

Best Digital Cases

Columbia Sportswear’s 91 year-old Chairman Of Columbia Sportwear Returns To The Company’s TV Ads After A Decade Away

Gun Violence In America

Gun Deaths vs Terrorism Deaths

[9:03] Twitter Names Jack Dorsey As Permanent CEO Of Twitter & He Retains The Helm Of Square

[10:36] Taking Medium To The Next Level
[12:50] #ImWithLizzie [VIDEO]
[14:12] Facebook Empathetic Emojis
[16:13] Twitter Adds Moments
[21:27] Google Uses Clickable Posters Asking People Which Nonprofits They Should Fund In Bay Area Challenge

Shiny New Stuff

[22:43] Campbell Soup Recipes From Alexa
[24:38] Free Photoshop Fix app for iOS
[25:40] NASA Releases More Apollo Mission Photos On Flickr
[26:39] YouNow
[29:06] Blab.im Co-Hosting

Projects

[30:07] The Video Marketing Revolution
[31:40] Email Signature Best Practices

Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

The Daily Numbers

[32:45] Elements Of An Email Signature [INFOGRAPHIC]

BEYOND SOCIAL MEDIA HOSTS

David Erickson

B.L. Ochman

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Categories: Alternative Marketing, B.L. Ochman, Best Practices, Beyond Social Media Show, Business Communications, Buzz, Case Studies, Clueless ad agencies, Digital Journalism, Email Marketing, Entertainment, Events, Google Plus, Internet strategy, Marketing Strategy, Memes, Mobile, New Products, News, Politics, PR Cluelessness, Public Relations, Reality Marketing, Search Engine Marketing, Shameless Self Promotion, Social Media, Social Media Marketing, Technology, Trends, Twitter, User Generated Content, Viral Marketing, Word of Mouth, Worst Practices
Tags: , #ImWithLizzyX, #ShowYourScar, #ShowYourStrap, Amazon Echo, anti-bullying, B.L. Ochman, best practices, Beyond Social Media Show, Blab.im, Breast Cance, Campbell Soup, cause marketing, Columbia Sportswear, CommsWeekNy2015, Content Marketing, CPG Marketing, Data Journalism, David Erickson, Email Signatures, Ev Williams, Facebook Emojis, Flickr, Google Impact Challenge, GooglePlus, Gun Violence, Jack Dorsey, Live Video Streaming, Marks & Spencer, Medium, mobile apps, NASA, Photo Apps, Photo Marketing, Photoshop, Sentiment Analysis, Social Listening, social media marketing, Social Media Storm, Square, Television Advertising, terrorism, Twitter, Twitter Moments, video marketing, Video Streaming, Voice Activation, Voice Recognition, YouNow

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