By B.L. Ochman @whatsnext
Hawaiian Tropic scented poop bags are a stinking example of truly crappy marketing.
I would love to have been a fly on the wall when they approved this idea.
I ordered a year’s supply of bio-degradeable doggy poop bags from PoopBags.com for my little rescue pup, Lucy. In the box, there were two extra rolls
They were one of crappiest marketing efforts ever! Pink bags infused with the scent of Hawaiian Tropic. Yup, the suntan lotion, offering “…a reminder to “paws” and apply your sunscreen before walking your dog.”
First of all, the bag smells nothing like Hawaiian Tropic. It has a chemical sort of odor instead. And, when you use it to pick up actual dog poop, the combination of odors is truly disgusting.
Dear Marketers: Do not associate your product’s scent with dog poop.
Hawaiian Tropic could have sent a gift of a travel size container of their sunscreen with the same reminder. That would make sense.
Putting dog poop into a bag that smells like your product does not.