By B.L. Ochman
Betty the Tweeting Chicken seeks Guinness record
Betty the Tweeting Chicken, @chickentreat seen here in her “training video” brings new meaning to the term “chicken scratch”. She’s vying for a Guinness Record is she can Tweet a 5-letter word before Oct. 30.
She’s not the first chicken to go viral. That honor went to the Subservient Chicken back in 2004.
So far, the closest Betty’s come to a 5-letter work is “Bum”, which prompted the warning “”Bum”? Keep things clean, Betty.”
Betty has nearly 9,000 followers on Twitter, up from 700 before she appeared. And so far, according to Topsy, she’s racked up more than 3,500 Tweets with the hashtag #ChickenTweet. There’s also a daily Periscope tour of her coop and an Instagram feed
I love it when a brand has a sense of humor! The magic of Australia’s Chicken Treat Restaurant chain’s classic roasted bird is in its simplicity and the magic of its branding and local marketing campaigns is its light-hearted approach.
Not the first dirty bird
Of course, Betty’s not the first chicken to promote a brand. That honor belongs to Burger King’s deliciously weird 2004 Subservient Chicken, one of the internet’s first viral sensations. He was a man dressed in a giant chicken suit complete with a garter belt (??!) – who’d do anything you asked him, as long as it wasn’t x-rated.
Back in the days before social media, he racked up a million hits in the first 24 hours, eventually reaching more than one em>billion pageviews. Burger King brought him back, sort of, on the campaign’s 10th anniversary. But, alas, he didn’t fly.
Wishing you luck Ms. Betty!