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By B.L. Ochman


Burger King seems to be having big fun with a viral marketing campaign for Subservient Chicken.

This shows that they’re serious about doing it your way, and also that their ad agency is seriously deranged. I love that in an agency. ;)

The site consists of a guy in a chicken suit, complete with garter belt, (???) who will do anything you tell it to, as long as it’s not x-rated. It’s got a repertoire of over 300 actions, including dance, summersault, skip, lay an egg, watch TV, do push ups, clean the room. But it won’t strip or masturbate.

According to and news reports, it was developed by Miami-based ad agency Crispin, Porter + Bogusky for Burger King.

UPDATE 2019: Launched in 2004, the Subservient Chicken site racked up a million hits in the first 24 hours, and more than a billion hits so far, according to Crispin Porter Bogusky, the advertising agency responsible for the site. Wired, takes the strange view that the site is a take-off on porn site cams. Jeez. I think it’s just good fun.

Thanks to adrants for the tip