These marketing apps can help you track trends, provide insights, demonstrate best practices and help you understand new technology. Most of these are free or inexpensive and may lead you to develop fresh strategies for your business.
This gallery of real world marketing case studies is updated every day. You also can subscribe to a newsletter to receive the most recent updates.
While this might not immediately appear to be a marketing app, it’s a wonderful research and learning tool. It can help you find great stories to add to your content strategy. Google Books service has a new design on desktop and new features use machine learning to connect images with book suggestions.
You click on a picture of an elephant, for example, and you can find iconic books like “The Elephant Man” or Agatha Christie’s “Elephants Remember.” You’ll also see a story about the image.
Select a title and you’ll see a page with a summary and a link to Google Books with information including the book’s description, author’s bio and other works, reviews from readers and options for purchasing or borrowing the book. There are also bibliographies and a citation tool for those using the service for research.
More than 85% of Facebook, Twitter and YouTube video is consumed without audio – mostly because people are watching at work :)
To help with the marketing of your podcasts, Audiogram lets you leverage captioned short videos featuring your audio content to get more engagement on social.
You can make a short snippet of your podcast’s audio, add it to a video that has a thumbnail image and captions for the clip. Then you add a link to the full podcast so people can get right to it. Here’s an Audiogram I created for Beyond Social Media Show, the award-winning podcast I produce and co-host.
This is a great tool for upping your Instagram Story skills and it’s free on mobile. You can edit with 10 VSCO presets, and use basic editing tools like Contrast, Saturation, and Grain.
VSCO has a library of inspiring photos and editorial that you can use. And you can share your photos for a chance to be curated by VSCO.
This rather remarkable app uses AI to spot fake product reviews. It’s endorsed by Today Show, The Sun, CBS Moneywatch and many others.
Fakespot’s technology analyzes millions of product reviews, looking for suspicious patterns and incentivized reviews. It then assigns a letter grade to the reviews and explains the issues. For example, out of nearly 3,000 vitamins for sale on Amazon’s website, Fakespot found 30 percent to be fake and or unreliable.
Online retailers try to combat scammers, but it’s a rough battle because the sites carry so many products from third party sellers. Amazon and Walmart were recently cited in a U.S. Government Accountability report for counterfeit cosmetic products containing dangerous substances like cyanide and lead. This report also noted that in a random sampling one in five products purchased were counterfeit.
With Tall Tweets for Google Slides, you can convert any presentation into an animated GIF and share it on Twitter! You can also tweet individual slides of a deck and a high-resolution image of the slide will be embedded in your Tweet.
Just enter the name and company and zoom! You have the proven or most likely email for the person. Or, do a domain search and you get the most likely configurations for that organization. You get 100 free searches a month. It’s not foolproof, but it’s pretty good. :)