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Here’s a compilation of cool tools and apps for marketers. While many are free or have no charge trials, some are subscription models. I think you’ll find each of them worth trying.

Helpful Apps for Marketers and Small Businesses

By B.L. Ochman @whatsnext

Twitter Monthly Content Calendar for Marketers

Twitter for Business has provided a downloadable outline for a month’s worth of weekday tweet ideas to help marketers plan what to post every day. It’s not specific to any month, but can be used to plan content for any month. It even includes fun holidays. An extremely cool business tool!. For more useful business tools visit wrice.

Twitter calendar for marketers
Twitter’s Downloadable Calendar for Marketers

Hashtag Tracker

Free Hashtag Tracking Tool that monitors hashtag performance for Instagram, Twitter, Facebook and more.

Hashtag tracker for Twitter, Facebook, Instagram

Askaway

Askaway open-source remote work tool developed by Myplanet that allows businesses to more easily and efficiently ask and answer questions during large video conferences. It can be used alongside any video conferencing service (Zoom, Google Hangouts, Blue Jeans, etc.)

Attendees can upvote questions, which can be asked anonymously.

Tribe

Tribe Small Business Browser Extension is a very cool, no charge tool to help consumers easily identify products sold by small businesses and/or cruelty-free companies on Amazon.

It appears as a small box in the corner of their browser window, alerting the shopper to the same or similar products offered by a small business. The new tool is currently available for download on Chrome, Safari, and Firefox.

Tribe browser tool identifies small and cruelty free 
companies on Amazon
Tribe browser extension appears on your Amazon pages

Locl

A new tool for managing and optimizing your business for Google Maps. Specific features include:

  • Dashboard detailing 18 months of metrics, including views, visit, direction requests and estimated revenue
  • Single and multi-location optimization
  • Intelligent recommendations to adjust listing features to match customer behavior
  • CTA’s to improve/update photos, respond to customer reviews and publish specific content on Maps listing(s) to improve search performance and engagement

How to check your devices for stalkerware

Wired Magazine has detailed instructions for how to check your phone, laptop and online accounts to be sure no one is snooping on you. If you know how, you can find software tools that are designed to be hidden and difficult to detect.

Booklets

Booklets.io is an Instagram library of sorts that combines education-oriented posts on social media into bite-sized learnings around product design, UX, marketing and branding, among other things.

Library of learning posts from Instagram

Bonus Link: 7 Great Marketing Apps You Should Know