The first email pitch from hell for 2006 arrived today:
[First_Name],
I thought you might be interested in a new study out today showing that consumer satisfaction with virtually all of the top 40 retail websites has dropped over the holiday season. This news comes from a study done by ForeSee Results and FGI Research called the Top 40 Online Retail Satisfaction Index.
My favorite sentence:
High satisfaction scores—how happy people are with all aspects of the online experience when they visit a site—have been proven to correlate directly and tightly to likelihood to return, recommend, and buy. Who’d have thunk it!
Well, of course [publicist] who wouldn’t be interested in every one of the 1181 words in your email pitch! Thanks so much for the contact!
First 2006 PR Pitch From Hell, a Mere 1181 Words
BL Ochman | January 11, 2006 | Permanent Link | Comments (4) | TrackBack (
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Categories: Internet strategy, Media Relations, Press Release From Hell, Public Relations, Worst Practices
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That’s a pitch? It’s more like someone distributing a story/news release — and a wordy one at that!
1181 words.
I’m speechless.
Mike
BL,
All I can say is that I’m glad I haven’t fully crossed over to the recipient side of inane PR pitches.
Smile,
Peter
Yeah, It’s like a script on our local news. But it’s nice of them to contact.
It same a script. 1181 words, just a short story.