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I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

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Blogs Still Mystify: 10 Companies That Missed Blog Opportunities

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It doesn’t matter whether companies are big, with benefit of PR agencies, or small

BL Ochman | July 31, 2004 | Permanent Link | Comments (2) | TrackBack (0)

Categories: Alternative Marketing, Blogging and Moblogging, Business Communications, Case Studies, Commentary, E-Commerce, Internet PR, Marketing Strategy, Media Relations, Must-Read Articles, Needs a Blog, Promotions, Public Relations
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2 Responses to “Blogs Still Mystify: 10 Companies That Missed Blog Opportunities”

Corporate Engagement says:

August 3, 2004 at 1:26 am

10 Companies That Missed Blog Opportunities

Over at BL Ochman’s site – just ten but I bet this is the tip of a very big iceberg.

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Kevin Dguan says:

August 3, 2004 at 11:50 am

B.L. – good stuff. i think a ton of consumer electronic companies are missing the boat here too.
they come out with a TON of product info each year. there is already a gadget/gizmo blog audience out there that craves new info on the latest.
put a top product guy on blogger and voila.

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