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I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score

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Beyond Social Media Show, Episode 55

Worst Digital Cases

Inexcuseable! Amazon & Sears offer Nazi memorabilia poster of death camp as home decor
Photo in the poster is the entrance to Dachau Concentration Camp! And related items on Sears web page included ovens. Both brands blame a 3rd party advertiser.

NYC Newspaper calls Obama N-word in headline – and proud of it. Blecch!

She’s Not Worth It! L’OREAL Drops World Cup Model/ Hunter / Lion Killer

Extreme Selfies illustrate dangers of narcissism

Cottonelle & Charmin offend with scatalogical LeBron James Tweets

(So hard not to include potty puns with this one, but we’re restraining the urge.)

Best Digital Cases

CIA Social Media Twitter team jokers are at it again

LeBron James breaks his own news with blog post
YouTube’s 20 Richest (young)Stars make a fortune!
Top YouTube stars have millions (and sometimes billions of views) and earn millions, even after youTube’s 45% cut!Some as as young as 7 years-old. Eat your heart out.

Amazon seriously testing drones, seeks FAA approval
P&G’s #LikeAGirl” campaign hits viral #1 w/33 million+ views

Shiny New Stuff

The Daily Numbers

Millennials’ Work Relationships

BEYOND SOCIAL MEDIA HOSTS

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Categories: Advertainment, Advertising Campaigns, B.L. Ochman, Benny Bix, Best Practices, Beyond Social Media Show, Buzz, Cross Media, Dead Tree Journalism, E-Commerce, Fatblogging, Heard on the street, Media Relations, Must-Read Articles, Peer to peer, Product Placements, Promotions, Public Relations, Resources, Second Life, Social Media Marketing, Sponsored Post, Technology, Word of Mouth
Tags: , #hangoutsonair, 20 Richest YouTube stars, 2014 World Cup controversy, Amazon, Amazon drone tests, B.L. Ochman, best digital cases, Beyond Social Media Show, CIA Twitter team, David Erickson, e-strategyblog.com, George Capsis racist, Hangouts On Air, HOA, L'Oreal drops beauty, L'Oreal lion killer, LeBron James, Maximum-Plus.com, memorabilia mistake, P&G viral ad, PR crisis, racist headline, Sears, Sky News, social media marketing, worst digital cases

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