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In the newly created post of VP of global marketing, Jane Boulware is charged with oversight and development of the online network’s products and services via PR, advertising, marketing and consumer research.
According to Microsoft’s press release, “Boulware is widely recognized as a thought leader in consumer marketing, with almost two decades of experience in award-winning brand management for Kimberly-Clark Corp.” (marketers of Kleenex and Huggies.) “She will serve as the steward of the MSN brand, overseeing the ongoing development of the brand’s consumer image, and other efforts to build awareness of MSN products and services and differentiate them from those of competitors.”
MSN and its units including Slate and MSN Money use five PR firms: Waggener Edstrom, Weber Shandwick, Cohn & Wolfe, Edelman and Trylon Comms.