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Here is an example of how NOT to piggyback on the news.]
Sent: Wednesday, February 11, 2004 3:31 PM
Subject: Assouline Presents: The Leather Book
Janet may be blaming her wardrobe, but leather has been keeping us covered since the beginning of time. The Leather Book by Anne-Laure Quilleriet (Assouline) is a history of leather in fashion and details rock and roll’s favorite look from the jackets of Elvis and pants of Jim Morrison to how these rock rebels have influenced the runways of Christian Dior, John Galliano and Chanel amongst others. Whether Jay Z is rapping about it or Mick Jagger is swaggering in it, leather will always be music’s first fashion. At this time, we would like to offer you the opportunity to review The Leather Book. Please take a look at the press release below and feel free to contact me directly for more information at 212.334.8006. I look forward to hearing from you soon.
Publicist, Workhouse Publicity
Thanks to Mitch Joel for the tip