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red_cross.jpgRichard Walden, president of Operation USA, a disaster relief agency that seems to see itself as a competitor of The Red Cross, has written a scathing indictment of The Red Cross in the LA Times’ OpEd section.
The Red Cross shows itself to be Internet and marketing savvy by responding on its website, point by point with factual rebuttals.
The Red Cross exhibited transparency and a willingness to engage in a public conversation — both guiding principals of today’s communication leaders.
The Red Cross is there when disaster happens, long before FEMA figures out which end is up, and long after they leave. Donations to help Hurricane victims are still desperately needed. Please give generously.
via Ike Pigott