MoveOn’s new PR is simply not helping, and very well may be hurting, the cause. Just when MoveOn.Org is receiving a groundswell of support from the American Civil Liberties Union, National Organization of Women, 28 members of the House of Representatives, Senator Dick Durbin (D-IL) and more, its PR firm, Fenton Communications, has issued another of its disjointed, lengthy press releases, this one 550 words. And again, the real news is buried.
CBS has not relented, but it is running three ads about erectile dysfunction medications which seem appropriate given the network’s limp reasoning.
[Watch the ad and join the protest]
The release says that MoveOn is urging the public to support a one-minute boycott of CBS during half-time at Sunday’s Super Bowl game to protest the network’s refusal to air MoveOn’s ad criticizing the Bush Administration handling of the $1 trillion Federal deficit.
It also announced that MoveOn is spending $1 million in contributions to run the commercial on CNN all day Sunday as well as on cable stations in five states expected to be central to the 2004 presidential election.
At the same time, an email from Eli Pariser of MoveOn announced the boycott and noted — the real news