Eric Schwartzman’s Spinfluencer has an On The Record podcast interview with me discussing the Up Your Budget Treasure Hunt marketing campaign I created for Budget Car Rental; corporate blogging as a tool for marketing; and the fate of the traditional press release in the age of new media.
– why I have talked so many clients out of blogging,
– why blog advertising is a great opportunity,
– how to use blogs for entertaining marketing
– the challenges companies face when bloggers write about them;
– and how companies can learn to blog.
pocast, B.L. Ochman, BL Ochman, blogging, corporate blogging, What’s Next Blog, Up Your Budget, Up Your Budget Treasure Hunt, blog marketing, blog advertising
podcast, podcast interview, BL Ochman, B.L. Ochman, What’s Next Blog, Eric Schwartzman, Spinfluencer, corporate blogging, Up Your Budget Treasure Hunt, blog marketing,