I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Corporate_Blogging Archives

Nine Great Reasons for Corporate Blogging
How to have a totally freaking amazing corporate blog
The end of editorial judgement at the NY Observer?
How to make sure your corporate blog has readers
Dilbert: New Social Media Manager’s First Day
How to have a totally freaking amazing corporate blog
Dispelling Four Top Corporate Myths About Social Media
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Seven Reasons Your Company Should Be Blogging
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
How Companies Can Get Started in Social Media Marketing
10 Reasons Your Company Shouldn’t Blog
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
Carnival Cruises Planning Sitcom: Get Real!
How to Spike Your Blog Traffic
Noteworthy New Blogs: Beyond Blah Blah Blogging
Should Every Company Blog? Hell No!
B.L. Ochman’s 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Still Doubt the Blogosphere’s Influence on the Election? Listen to This ABC TV Coverage
Blog Council Says Feedback Schmeedback
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
How to Have a Totally Fucking Amazing Corporate Blog
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
The Icky Side Effects of MyAlli’s Blog
ChemNutra, Importer Melamine-Tainted Pet Food Ingredients, Hires Two Crisis PR Firms and Starts “Blog”
The Real Reasons Big Companies Don’t Link to Their Blogs From Their Corporate Home Pages
Dell and Other Big Company Blogs: Hiding in Plain Sight
Why Most Corporations Should Not Blog
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Richard Edelman Defends Wal-Mart Flogs
The Conversation Needs to Start INSIDE
Edelman and Social Media – The Emperor Has No Clothes
Strike Two for Edelman PR as Their Second Fake Wal-mart Blog is Revealed
Second Life Economy “Larger Than Some Countries”
Leaks About Dell Battery Recall Forced Uncoordinated Anouncements
Dell Recalls 4.1 Million Lithium Batteries. Dell Blog is Mute
Dell’s Enlightened Response to Processor Gate: Late, But Better Than Never
Dell Changes Blog Name, Adds Really Ugly Logo
Dell’s Stock Plummets: Customer Service Cited. Where’s Michael Dell?
Dell One2One Blog Shares Name With Porn Site.
Dear Dell: You Can Ignore Me, But I Won’t Go Away
Review: eMarketer $695 2006 Business of Blogging Report
Symantec Blogs, But Disclaims All of Its Content
Dell Blog: We Want to Get Real
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
12 Reasons Why UK Companies Don’t Blog
Cadbury Goes for Total Message Control in Product Recall
Business Blogs Need a Sense of Humor
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Companies Need to Monitor Foreign Language Blogs — Or Else
My New Blog, Ethics Crisis, Launches Today
Why Are Companies Hiding Their Blogs?
Forrester Launches Marketing Blog, But Hides It
GM’s New FYI Blog Promises Not to Shy Away From Controversy
Anatomy of a Rumor Shows Why They Call Blogs NEW Media
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn’t Get It
Starwood Hotels Launches “The Lobby” Blog
How to keep blogs from scaring the hell out of people
Six Apart Gets Tons of Money But For Now, We Have Hacks
Cymfony, Porter Novelli Conducting Corporate Blog Practices Survey
Corporate Blogging Continues to Mystify Many Communicators
BzzAgent’s Blah Blog About Spending $13.8 Million in VC Cash
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Fortune’s Dos and Don’ts for Corporate Blogs:What’s Next
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
I’m Interviewed About Blog Marketing in On the Record Podcast
Sun-Sentinal: Blogs Are Big Business
Uber Blogger Steve Rubel Joins Edelman PR as Sr VP
Harold Burson Starts Unbloggy Blog
Who Says Blogs Don’t Make Money?
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Fake Cialis Blog Demonsrates Dangers of Not Monitoring the Blogosphere
Exclusive: Forbes Blog Story Screws Up Quotes, Big-Time
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Water Secrets Blog: Haliburton Gave US Soldiers in Iraq Contaminated Water
Blogonomics Cruise Teaches Blog Strategy at Sea
Want to Monitor the Unruly Blogosphere? It’ll Cost Ya Plenty to Have a Pro Service Do It For You
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!
IBM’s Local Paper Finally Notices That Thousands Are Blogging at Big Blue
NY Times and WSJ Finally Cover Microsoft Shutdown of Chinese Blogger
Rip Van Winkle Award for Blog Awareness
When, Oh When, Will Someone Do a Blog Search Engine Right?
Survey: Only 2% of Execs Write Their Own Blogs. That’s Simply Dishonest!
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Blackshaw: Blogs More Popular in Google Than Sex
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
Google Blogs United
Blogging With a Wooden Tongue
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Blog Advertising Gaining Credence and Budget
If You Want to Lead, Blog
Blogging Live From Ad Tech and Upping Your Budget This Week
Up Your Budget Declares Re-Match in San Diego
Juicy Fruit Blog Bites the Dust. Leaves Bad Taste
Forbes Story Bashes Bloggers As Lynch Mobs
Up Your Budget Treasure Hunt Has Potential Winner
Budget Launches Blog-Based Up Your Budget 16-City Treasure Hunt
IBM Employee Resigns In Midst of Freedom of Speech Brou Ha Ha
Webster University PR Institute Live Blogs My “In a Fog About Blogs?” Seminar
Trend Forecast: Blogs Replacing Websites
Microsoft’s Advertising for a New Blog Evangelist
Ketchum Lame Second Blog Even Worse Than Its First
Donald Trump Blogs About Women at Work
Blogs Still a Wild Frontier to Most Companies
Who’ll Get Rich From AOL’s Buyout of Weblogs Inc? Not the Bloggers!
IBM On Demand Site: Blogging Means Business”
Lawyer: Corporate Blogging Policies Can Prevent Lawsuits
GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging
Scoble Coaches Microsoft IT Staff on Blogging
Daimler Chrysler Launches Media Only Blog and Locks Out Bloggers
Ragan Communications Finds a Deep Throat Blogger for Government Flacks
Sun on Blogging: Don’t Worry About it So Much
How IBM and Sun’s Corporate Blogging Policies Compare
Microsoft Launches Blog Network and Boy is It Dull
Got the I’ve Been Misquoted in Business Week Blues
Jupiter CEO Blogs About Sale of Search Engine Strategies and ClickZ
iFulfill Owner Uses Blog to Chronicle Every Entrepreneur’s Nightmare, the Company’s Demise
One More for a Hat Trick
Another Soft Launch for an IBM Executive Blog
Like Ketchum PR, Burston-Marsteller Just Doesn’t Get the Internet
Exclusive: IBM OnDemand Does Soft Launch of New Todd Watson Blog
IBM Blog Enablement Day Launches Blog Initiative
Ketchum PR’s No Blog Policy: Lame, Lame, Lame!






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