In December, word of mouth marketing company BzzAgent got $13.8 million in VC financing. They’ve started a blog, 90 Days of BzzAgent, written by organizational communications expert John Butman about how they’re spending that money. Interesting idea, but it’s turning out to be more of a “Tuesday we ate tuna fish for lunch” chronicle than the promised incisive insider’s look in real time. Too bad, because it was a good idea.
BzzAgent’s Blah Blog About Spending $13.8 Million in VC Cash
BL Ochman | March 9, 2006 | Permanent Link | Comments (1) | TrackBack (
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Categories: Blogging and Moblogging, Business Communications, Corporate_Blogging, Trends, Word of Mouth
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Actually, BL, you might want to check this post from my place (we’re doing some consulting work for BzzAgent) – turns out that while SOME of those posts are pretty boring, at least one post caused a firestorm inside the company and led to some substantive changes to their business. All the relevant links can be found in my post here:
http://pr-squared.blogspot.com/2006/03/adventures-in-transparency.html