Ketchum Personalized Media has launched a blog. And so far, despite it having a whole stable of authors, it has yet to post an original thought. And they’ve only managed five posts since Sept 29th.
Lame!
It’s Ketchum’s second blog. It’s first one, Ketchum Ideas.com, which is mind-bogglingly bad,
hasn’t had an idea since June 30. That was the day of it one and only post.
Ketchum Lame Second Blog Even Worse Than Its First
BL Ochman | October 10, 2005 | Permanent Link | Comments (3) | TrackBack (
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Categories: Blogging and Moblogging, Business Communications, Corporate_Blogging, Worst Practices
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Yes, both of those blogs are really bad. Love the way you call it like you see it. You can see the tentativeness of what they are doing and they aren’t even playing catch up well at all…scary. I wonder if they actually have clients who want them to put together a comm strategy that includes blogging, lensing, shadowing, etc. Yikes.
Perhaps too many chiefs and not enough indians? Maybe they need a director of blog posting?
dream on – aerosmith
bryan adams – everything i do