I'm B.L. Ochman, digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog. I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Tuesday, September 30, 2014

Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo




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Beyond Social Media Show, Episode 65

B.L. Ochman cited two worst cases involving dogs, plus one instance of brands having fun Tweets about the iPhone6 “Bendgate.” And Audrey Hungerman did a live demo of the remarkable Twitter Analytics of StatSocial on episode 65 of THE BEYOND SOCIAL MEDIA SHOW

Worst Digital Cases

  • klm lost&found dog

    #FAIL: KLM Lost & Found Dog is a marketing FAKE

    In the video, the search dog can be seen reuniting passengers with missing items, training, snuggling with children and getting friendly with KLM staff.

    But a Reddit user named Moracin uncovered the fraud after translating an interview on a Dutch website given by KLM spokesperson Joost Ruempol.

    “…KLM has launched its new Lost & Found team today to help its passengers reunite with possessions they forgot in KLM airplanes at Schiphol [Amsterdam] airport. A real dog, such as seen in the promo film that KLM launched on Twitter today, is not a part of the Lost & Found team. ‘The dog is purely used to symbolize the active way in which the team will search for owners and unite them with their lost possessions.”…”So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.” #FAIL

  • Best Digital Cases

    • Brands’Funny “Bendgate” Tweets

    Shiny New Stuff

      • StatSocial Twitter Analytics DEMO – remarkable data about Twitter followers

        The new Stat Social platform tracks Twitter profiles with data including interests, brand affinity, email, age, demographics and social footprint across 60 channels. You can use it to analyze your own following, or that of a competitor or client.

        StatSocial is a remarkable tool for content creators, marketers, PR people and media buyers. You can sign up for a free account and learn more about subscription plans at StatSocial.com

        Watch the video for an extensive demo of StatSocial’s ability help you optimize your content marketing, sponsored posts and contextual advertising with mega-precise targeting.

    Projects

    • Why You Need Google+ Hangouts in Your Digital Strategy – Oct 22, 3-4PM EDT, produced and hosted by B.L. Ochman, with special guests John Yembrick, Social Media Manager of NASA and Sona Patel, social media manager of The NY Times, with Ronnie Bincer, The Hangout Helper.

      Revise3 Trailer-PRSA

    BEYOND SOCIAL MEDIA HOSTS

    David Erickson
    Twitter
    Twitter
    e-Strategy Blog
    e-Strategy Trends
    YouTube

    B.L. Ochman
    Google Plus
    Maximum-Plus Workshops for Google Plus Success
    Twitter
    What’s Next Blog
    YouTube


    BL Ochman | September 27, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    Photorealist Painter Ester Curini’s Solo Show Opens Oct 2 in NYC




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    More than a dozen new works – monumental in size and talent – by my friend and neighbor, the remarkable photo realist painter, Ester Curini, will bre featured in a solo show from Oct 2- 25 at the famed Bernarducci Meisel Gallery in New York City. It is her second solo exhibit.

    Curini, who is entirely self-taught, first spends time with her subjects, to learn about their personality.
    Ester Curini bunny
    She begins each painting with the eyes, in which you’ll see the reflection of its natural surroundings, and, often, also her reflection. As you can see in the detail, below, she then meticulously paints her subject, spending months on each of her huge canvases.

    Her paintings reflect a sense of humor and irony, and make clear that she puts a piece of her heart into each of her paintings.


    BL Ochman | September 24, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    What really makes content go viral?




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    It’s no wonder every marketer’s dream is to have a brand campaign or video go viral. But the vast majority of viral videos don’t just happen organically. They are part of a content marketing strategy which has already created a following for a brand, a product or an idea.

    While the social media may have speeded up the process, most seemingly “overnight sensations” are actually the result of years of consistently relevant content production that is part of a comprehensive digital strategy.

    Here is an insightful Infographic that takes a look what work and what didn’t work in several viral and would-be viral campaigns.

    Related:
    The myth of viral videos: some dirty secrets
    A viral video spoof that’s not so far from reality

    Viral Marketing

    Source: BestMarketingDegrees.org

    BL Ochman | September 23, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    #Sing2Lines: Social Media Singing Challenge to save a child




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    By

    SavingEliza

    #Sing2Lines challenge to save Eliza

    When Cara and Glenn O’Beill, parents of 4-year-old Eliza O’Neill were told their daughter had a rare metabolic disorder called SanFilippo Syndrome, they knew it was a death sentence – unless they could raise $2.5 million for a clinical trial that may just save her life.

    Thanks to the power of family, a video they hope will go viral, and the giant hearts of over 20,000 supporters across the globe, the O’Neill family has made history, raising more than $1 million – the largest amount ever through the fundraising website, GoFundMe.

    Social Media Singing Challenge
    Now, to help continue to support this life-saving mission, the O’Neills kicked off a social media singing challenge campaign, #Sing2Lines for #SavingEliza. With a ripple effect similar to the ice-bucket challenge, #Sing2Lines has raised over $50,000 in just a few weeks and continues to grow.

    But there is hope! Researchers at Nationwide Children’s Hospital have discovered a breakthrough gene therapy treatment that could save Eliza and others with the disease – literally stopping it in its tracks overnight!

    The research conducted points to this clinical trial being the answer to stopping this disease, which means the only thing standing between Eliza and her miracle, is money.


    BL Ochman | September 20, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    National Coalition for the Homeless Newsjacks iPhone6 Launch




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    By

    The Wait is a short social documentary set on the steps of the 5th Avenue Apple Store in Manhattan where the National Coalition for the Homesless newsjacks the story of a group of people waiting for the new Apple iPhone 6.

    Scores of people slept on the street outside the Apple store for days, despite rain and chilly nights in NYC. They all got to go home with their new phones on September 19th. But 600,000 homeless American’s don’t get to go home.

    Thumbnail-TheWait

    The video contains a clever message urging you to text “NCH” to 85944 to donate $10 to the National Coalition for the Homeless. Please do that now.

    Then you can unbox your new iPhone in the comfort of your own home.

    via Adrants


    BL Ochman | | Permanent Link | Comments (0) | TrackBack (0)

    Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch




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    Beyond Social Media Show, Episode 63

    In this episode, BL and David discuss brands’ dim-witted 9/11 tweets, the Ray Rice/NFL debacle, the Apple Watch & iPhone 6 product launch…and much more…

    Worst Digital Cases

      BSMedia63-Worst911 Brand Tweet
    • 9/11 Brand Tweets

      The worst, hands down, was from @BikramArlington, a yoga studio. (LEFT)
      Owner Zahra Vaezi, 33, told the Washington Post, “I didn’t realize people would be so ‘roar,’ you know?”

      In response to the Twitter storm that followed, one Tweet read: “I wrote that stupid post at 1am with yoga brain. …”.

      Frankly, I believe that brands should just shut up on 9/11 unless they have a cause-related message like raising money for victims or their children.

    • DeGiormo Pizza’s 100% Insensitive #WhyIStayed Tweet
      DiGiormo #WhyIStayed

      The Ray Rice debacle inspired the #WhyIStayed and #WhyILeft hashtags in Twitter, with wrenching and heart-breaking Tweets. DiGiormo’s contribution: #WhyIStayed You had pizza.(Left)

      In response to the immediate backlash the Tweet was quickly deleted. The brand then Tweeted: “A million apologies. Did not read what the hashtag was about before posting.”

      But so what? What goes online stays online. Forever.

    • Ray Rice/NFL Timeline
    • Apple’s “Live” Stream of Product Launch

    Beyond Social Media Show 63

    Best Digital Cases

    Shiny New Stuff

    The Daily Numbers

    BEYOND SOCIAL MEDIA HOSTS

    David Erickson
    Twitter
    Twitter
    e-Strategy Blog
    e-Strategy Trends
    YouTube

    B.L. Ochman
    Google Plus
    Maximum-Plus Workshops for Google Plus Success
    Twitter
    What’s Next Blog
    YouTube
    Pawfun


    BL Ochman | September 14, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    Join our first-ever Google+ Hangout Training Office Hour (gratis)




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    We still have a few spots left for Andrew Cabasso and my first ever Google Hangouts Office Hour – on Friday, Sept 12 at 2 PM EDT, 11 AM PT.

    Register here and we’ll send you all the info on how to join us. Don’t worry: we won’t kick you out if you’re not a lawyer :)

    You won’t just watch a Hangout: you’ll be on the “inside” in the filmstrip and be able to interact with us in real time.

    Hangouts LOGOIt’s a follow-up to the webinar on Google Hangouts for Lawyers that I did with Andrew Cabasso, co-founder of Jurispage.com which got a lot of great feedback and interest from attorneys looking to get some experience with the Google Hangouts platform.

    As a Google+ coach and event producer, I normally charge for this training, but I’m so enthusiastic about the platform that I want to spend an hour with you – gratis – showing you how Hangouts work.

    What is this?

    You get to join us live in a Google Hangout and ask us any questions you have about how to use Hangouts. And we’ll tell you how to use the apps and tools that make Hangouts work best.

    We know that a lot of people think the Google+ technology is daunting – and it does have a learning curve. But we also know that once you experience how to join, participate in and see the tools provided in Hangouts, you’ll want to incorporate them into your practice and your marketing.

    What you’ll get out of this Office Hours event:

    • One-on-one advice on how to use Hangouts for your practice
    • The opportunity to test your camera, sound and lighting
    • Help getting set up, joining, and participating in a Hangout
    • An overview of the tools within Google Hangouts
    • A demonstration of the collaboration possibilities Hangouts provide

    Important: To sign up, fill out the form on Jurispage Blog and we will send you instructions on how to join our Office Hours Hangout.

    We hope to see you there.

    Related:
    10 Ways Your Business Can (and should) Use Google Hangouts
    How Attorneys Are Using Google+ Hangouts and Why You Should Too
    - 7 Ways for Attorneys to Use Google+ Hangouts
    - What is Google+ Hangouts and Why Should Lawyers Care?

    BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


    BL Ochman | September 11, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    9/11 – The Slip




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    I published this on Sept 11, 2006. It’s still the strongest memory, and the biggest regret.

    By

    09_11_06.jpgThe time from when the first plane hit, until the first building fell is clear to me as if it happened this morning.

    But, besides my sensory memory, I don’t remember anything about the hours between the collapse of the first building and the time I was brought to a hospital in New Jersey.

    At the end of the day, I had a woman’s slip, and no idea how I got it.

    I was sick with pneumonia and mercury poisoning, and still dazed when, a couple of weeks later, I threw the slip away, still not sure how it ended up in my backpack.

    Then one day, came the memory of reaching up to catch a slip – silk, I think – that floated right into my upstretched hands after it was blown off a woman as she jumped from the flaming tower three blocks north.

    But it occurred to me yesterday, when I saw this plaque on a bench on Central Park, that, maybe, if I’d saved that slip, one of the families would have had something that belonged to their dead sister, wife, or daughter.

    I apologize to that woman’s family.


    BL Ochman | | Permanent Link | Comments (0) | TrackBack (0)

    AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone




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    Beyond Social Media Show, Episode 62

    In episode 62 of Beyond Social Media Show, BL and David discuss the re-branding of AmEx’s ISIS app; Amazon’s acquisition of Twitch and Twitter’s NFL social TV streams and the LEGO Ideas Research Institute controversy.

    Worst Digital Cases

    Projects

    Best Digital Cases

    BS MEDIA #62

    Shiny New Stuff

    Read More…


    BL Ochman | September 6, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    Curious about Hangouts? Join one – gratis – during our Hangout Office Hour event on Friday, Sept 12




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    Following the webinar on Google Hangouts for Lawyers that I did with Andrw Cabasso, co-founder of Jurispage.com last week, we got a lot of great feedback and interest from attorneys looking to get some experience with the Google Hangouts platform.

    So, on Friday, Sept 12 at 2 PM ET/ 11 AM PT Andrew and I will be hosting a special Office Hours event in a Google Hangout. Join us in our one-hour Google Hangout – gratis.

    What is this?

    Hangouts LOGOYou get to join us live in a Google Hangout and ask us any questions you have about how to use Hangouts. And we’ll tell you how to use the apps and tools that make Hangouts work best.

    You won’t just watch a Hangout: you’ll be on the “inside” in the filmstrip and be able to interact with us in real time.

    We know that a lot of people think the Google+ technology is daunting – and it does have a learning curve. But we also know that once you experience how to join, participate in and see the tools provided in Hangouts, you’ll want to incorporate them into your practice and your marketing.

    As a Google+ coach and event producer, I normally charge for this training, but I’m so enthusiastic about the platform that I want to spend an hour with you – gratis – showing you how Hangouts work.

    What you’ll get out of this Office Hours event:

    • One-on-one advice on how to use Hangouts for your practice
    • The opportunity to test your camera, sound and lighting
    • Help getting set up, joining, and participating in a Hangout
    • An overview of the tools within Google Hangouts
    • A demonstration of the collaboration possibilities Hangouts provide

    Important: To sign up, fill out the form on Jurispage Blog and we will send you instructions on how to join our Office Hours Hangout.

    We hope to see you there.

    Related:
    How Attorneys Are Using Google+ Hangouts and Why You Should Too
    - 7 Ways for Attorneys to Use Google+ Hangouts
    - What is Google+ Hangouts and Why Should Lawyers Care?

    BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


    BL Ochman | September 4, 2014 | Permanent Link | Comments (0) | TrackBack (0)
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