I'm B.L. Ochman, digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog. I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Tuesday, September 16, 2014

Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch




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Beyond Social Media Show, Episode 63

In this episode, BL and David discuss brands’ dim-witted 9/11 tweets, the Ray Rice/NFL debacle, the Apple Watch & iPhone 6 product launch…and much more…

Worst Digital Cases

    BSMedia63-Worst911 Brand Tweet
  • 9/11 Brand Tweets

    The worst, hands down, was from @BikramArlington, a yoga studio. (LEFT)
    Owner Zahra Vaezi, 33, told the Washington Post, “I didn’t realize people would be so ‘roar,’ you know?”

    In response to the Twitter storm that followed, one Tweet read: “I wrote that stupid post at 1am with yoga brain. …”.

    Frankly, I believe that brands should just shut up on 9/11 unless they have a cause-related message like raising money for victims or their children.

  • DeGiormo Pizza’s 100% Insensitive #WhyIStayed Tweet
    DiGiormo #WhyIStayed

    The Ray Rice debacle inspired the #WhyIStayed and #WhyILeft hashtags in Twitter, with wrenching and heart-breaking Tweets. DiGiormo’s contribution: #WhyIStayed You had pizza.(Left)

    In response to the immediate backlash the Tweet was quickly deleted. The brand then Tweeted: “A million apologies. Did not read what the hashtag was about before posting.”

    But so what? What goes online stays online. Forever.

  • Ray Rice/NFL Timeline
  • Apple’s “Live” Stream of Product Launch

Beyond Social Media Show 63

Best Digital Cases

Shiny New Stuff

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus Workshops for Google Plus Success
Twitter
What’s Next Blog
YouTube
Pawfun


BL Ochman | September 14, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Join our first-ever Google+ Hangout Training Office Hour (gratis)




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We still have a few spots left for Andrew Cabasso and my first ever Google Hangouts Office Hour – on Friday, Sept 12 at 2 PM EDT, 11 AM PT.

Register here and we’ll send you all the info on how to join us. Don’t worry: we won’t kick you out if you’re not a lawyer :)

You won’t just watch a Hangout: you’ll be on the “inside” in the filmstrip and be able to interact with us in real time.

Hangouts LOGOIt’s a follow-up to the webinar on Google Hangouts for Lawyers that I did with Andrew Cabasso, co-founder of Jurispage.com which got a lot of great feedback and interest from attorneys looking to get some experience with the Google Hangouts platform.

As a Google+ coach and event producer, I normally charge for this training, but I’m so enthusiastic about the platform that I want to spend an hour with you – gratis – showing you how Hangouts work.

What is this?

You get to join us live in a Google Hangout and ask us any questions you have about how to use Hangouts. And we’ll tell you how to use the apps and tools that make Hangouts work best.

We know that a lot of people think the Google+ technology is daunting – and it does have a learning curve. But we also know that once you experience how to join, participate in and see the tools provided in Hangouts, you’ll want to incorporate them into your practice and your marketing.

What you’ll get out of this Office Hours event:

  • One-on-one advice on how to use Hangouts for your practice
  • The opportunity to test your camera, sound and lighting
  • Help getting set up, joining, and participating in a Hangout
  • An overview of the tools within Google Hangouts
  • A demonstration of the collaboration possibilities Hangouts provide

Important: To sign up, fill out the form on Jurispage Blog and we will send you instructions on how to join our Office Hours Hangout.

We hope to see you there.

Related:
10 Ways Your Business Can (and should) Use Google Hangouts
How Attorneys Are Using Google+ Hangouts and Why You Should Too
- 7 Ways for Attorneys to Use Google+ Hangouts
- What is Google+ Hangouts and Why Should Lawyers Care?

BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | September 11, 2014 | Permanent Link | Comments (0) | TrackBack (0)

9/11 – The Slip




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I published this on Sept 11, 2006. It’s still the strongest memory, and the biggest regret.

By

09_11_06.jpgThe time from when the first plane hit, until the first building fell is clear to me as if it happened this morning.

But, besides my sensory memory, I don’t remember anything about the hours between the collapse of the first building and the time I was brought to a hospital in New Jersey.

At the end of the day, I had a woman’s slip, and no idea how I got it.

I was sick with pneumonia and mercury poisoning, and still dazed when, a couple of weeks later, I threw the slip away, still not sure how it ended up in my backpack.

Then one day, came the memory of reaching up to catch a slip – silk, I think – that floated right into my upstretched hands after it was blown off a woman as she jumped from the flaming tower three blocks north.

But it occurred to me yesterday, when I saw this plaque on a bench on Central Park, that, maybe, if I’d saved that slip, one of the families would have had something that belonged to their dead sister, wife, or daughter.

I apologize to that woman’s family.


BL Ochman | | Permanent Link | Comments (0) | TrackBack (0)

AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone




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Beyond Social Media Show, Episode 62

In episode 62 of Beyond Social Media Show, BL and David discuss the re-branding of AmEx’s ISIS app; Amazon’s acquisition of Twitch and Twitter’s NFL social TV streams and the LEGO Ideas Research Institute controversy.

Worst Digital Cases

Projects

Best Digital Cases

BS MEDIA #62

Shiny New Stuff

Read More…


BL Ochman | September 6, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Curious about Hangouts? Join one – gratis – during our Hangout Office Hour event on Friday, Sept 12




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Following the webinar on Google Hangouts for Lawyers that I did with Andrw Cabasso, co-founder of Jurispage.com last week, we got a lot of great feedback and interest from attorneys looking to get some experience with the Google Hangouts platform.

So, on Friday, Sept 12 at 2 PM ET/ 11 AM PT Andrew and I will be hosting a special Office Hours event in a Google Hangout. Join us in our one-hour Google Hangout – gratis.

What is this?

Hangouts LOGOYou get to join us live in a Google Hangout and ask us any questions you have about how to use Hangouts. And we’ll tell you how to use the apps and tools that make Hangouts work best.

You won’t just watch a Hangout: you’ll be on the “inside” in the filmstrip and be able to interact with us in real time.

We know that a lot of people think the Google+ technology is daunting – and it does have a learning curve. But we also know that once you experience how to join, participate in and see the tools provided in Hangouts, you’ll want to incorporate them into your practice and your marketing.

As a Google+ coach and event producer, I normally charge for this training, but I’m so enthusiastic about the platform that I want to spend an hour with you – gratis – showing you how Hangouts work.

What you’ll get out of this Office Hours event:

  • One-on-one advice on how to use Hangouts for your practice
  • The opportunity to test your camera, sound and lighting
  • Help getting set up, joining, and participating in a Hangout
  • An overview of the tools within Google Hangouts
  • A demonstration of the collaboration possibilities Hangouts provide

Important: To sign up, fill out the form on Jurispage Blog and we will send you instructions on how to join our Office Hours Hangout.

We hope to see you there.

Related:
How Attorneys Are Using Google+ Hangouts and Why You Should Too
- 7 Ways for Attorneys to Use Google+ Hangouts
- What is Google+ Hangouts and Why Should Lawyers Care?

BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | September 4, 2014 | Permanent Link | Comments (0) | TrackBack (0)

[UPDATED] Ooops! ISIS Wallet: Re-branding (STILL) needed by AmEx, Chase, Wells Fargo, Verizon, T-Mobile and AT&T




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UPDATE: AmEx announced that they are re-branding the ISIS Card and will now call it the Soft Card.

I guess they still don’t know how to use Google search, because there already are many Soft Cards, including a screen protector and a Nintendo Soft Card. DOH!

What’s in a name? A lot when the name is ISIS.

AmEx, Chase and Wells Fargo, AT&T, T-Mobile and Verizon’s mobile wallet app is, unfortunately, sharing a name with the terrorist group ISIS.

ISIS LoveNow you can pay for goods and services with ISIS, says the web page, Pay With ISIS. The app is available for iPhone and Android.

The ISIS app takes your money, not your life. But, if ever there was an ill-advised name for a product, ISIS may be the worst yet.

While the connection to the terrorist organization was not predictable, the inappropriateness of big American brands using the name ISIS for commerce grows by the hour.
Screen Shot 2014-08-25 at 7.32.31 PM

ISIS Wallet

To use ISIS to spend your money, the website explains, you’ll need a Compatible phone with Near Field Communication, an enhanced SIM card with secure element—designed to store and protect your payment information.

The ISIS app was launched in Nov 2013, in a joint venture with the three wireless carriers. The mobile wallet is compatible with contactless point-of-sale terminals at retailers across the country, including Toys R Us, Jamba Juice, and Coca-Cola vending machines. ISIS app users get special offers from nearby merchants and add loyalty, membership and rewards cards in their Isis Wallet.

You set up an American Express Serve® Account that you can add money to with your preferred credit card, debit card or U.S. bank account. Then you add a participating American Express®, Chase®‡, or Wells Fargo®§ credit card and get all the same perks and protection from your card issuer.

All the companies involved ought to put their heads together right this minute and re-name their venture.

Hat Tip to Scott Silverstine

BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | September 2, 2014 | Permanent Link | Comments (1) | TrackBack (0)

How Lawyers are Using Google+ Hangouts and why you should too




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This post originally appeared in Jurispage Blog

If you’re serious about online visibility, you need to pay attention to Google+ and the tools it provides. Many lawyers are already taking advantage of the tools provided by Google+ and they are gaining a competitive advantage.

While Facebook and Twitter content is not indexed in Google search, content created in Google+ and on YouTube – which is integrated into Google+ Hangouts – is not only indexed, it is prominently featured in search results.

Lawyers who populate their YouTube channels with videos created in Google+ events featuring Hangouts have a distinct search advantage. It is 50 times easier to reach page one of Google with a video than it is with a web page (Forrester) Google has an index just for videos and what matters is the metadata – the way the content is search optimized because Google can’t see what is in your video.
Lawyers-G+-communities

If you think Google search is important to your practice, you should be adding Google+ and especially Google+ Hangouts, to your comprehensive marketing plan.

Here are some lawyers you might want to follow and some G+ commununities you might want to explore:
Tina Willis a practicing personal injury lawyer, with more than 10,000 followers, runs Legally Speaking, G+ Hangout on Air Show

Jeffrey Lapin is a personal injury lawyer in Nebraska who has more than 33K followers

Kevin O’Keefe of LexBlog, legal marketing firm, is a long-time blogger who has 2,300 followers on Google+ where he mostly re-posts content from his blog.

• Personal injury attorney Michael Ehline has more than 18,000 followers and runs a Hangout show called Circle of Legal Trust

Gordon Firemark, intellectual property/entertainment lawyer, is using HOAs in a popular series of live broadcasts

James Novak is an Arizona-based criminal defense lawyer with approximately 1,500 followers about whose “About” section features stellar reviews of his work. He posts to Google+ daily, and approximately 500 people actively share his content about legal matters. He is proof that what counts on Google+ is engagement and original content.

There are several active Google+ communities for lawyers including:

Lawyers on G+ Community – 6500+ members

National Trial Lawyers

Lawyers & Law 4300 members

There’s even a Legal Humor Community with nearly 1000 members where Damon Chetson recently share this one:
lawyer-humor

Google+ and Hangouts are great free tools that you can use in your practice to increase your exposure, boost your visibility in search results, and bring in more paying clients in the process. Learn more about Google+ and Hangouts for Lawyers by checking out our webinar on Hangouts for Attorneys on Wed, Aug 27 at 1:30 PM EDT.

BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | August 26, 2014 | Permanent Link | Comments (0) | TrackBack (0)

[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse




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Beyond Social Media Show # 61


David Erickson and I discussed the role of social media in news coverage of Ferguson protests; the danger of cyber attacks; an aroused horse who photobombed a conservative Congressman’s fund raiser, and much more on episode 61 of the Beyond Social Media Show. The video is time-stamped so you can jump directly to any segment.

Subscribe to Beyond Social Media Show YouTube Channel

BS Media Show 61

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Projects

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus Workshops for Google Plus Success
Twitter
What’s Next Blog
YouTube


BL Ochman | August 24, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL




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Beyond Social Media Show, Episode 60

B.L. goes solo this week in a 15-minute broadcast of Beyond Social Media Show. Dave will be back next week.

Worst Digital Cases

  • IRS Hunts My Dead Dog (Beware!)
    sammy_angel_JV1
    It’s a known scam and it’s bilked people out of more than $5 million!
    The caller, who had a heavy Indian accent, threatened in several messages on my answering machine, that he was from the “Criminal investigation unit of the IRS. You are the prime suspect in a criminal offense of tax fraud”

    Do not ignore this message, he said, or the police will arrest you and your spouse. My dog, despite his many attempts to find a mate, was single. The detective I spoke to said “It’s a growing problem. Just keep hanging up on them.”

  • Projects

  • WEBINAR: Why lawyers need to pay attention to – and learn to use – Google+ Hangouts

    I’ve teamed up with Jurispage.com, specialists in marketing for attorneys, to present a 30-minute webinar (no charge and open to all) on Wed, Aug 27 at 1:30 ppm EDT, to explain how Google+, combined with a comprehensive marketing plan, will give you a competitive advantage.

    The webinar launches our new Hangout-based video interviews for attorneys.

  • webinar-google-hangouts-cover

    Best Digital Cases

    BS Media #60


    Shiny New Stuff


    BL Ochman | August 18, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    10 ways your business can (should) use Google+ Hangouts




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    Hangouts-Logo By far the most exciting and feature-rich free tools provided by Google+ are Hangout Video Calls and Hangouts on Air.

    Here are 10 ways to use them in your business.

    1- Paid consulting: Hangouts on Air can be public or private, paid or free. If you’re using a HOA for consulting, you send the link to join the Hangout when you receive payment. Only those people who have the link to the video, which will be on YouTube as private, can watch the video.

    2- Create video content from interviews conducted in Hangouts and post them on your website, blog, Facebook, Google+ and Twitter streams, in email, and in playlists on your YouTube channel

    3- Meetings – Hangouts on Air allow you to include presentations, screen shares, and a variety of collaborative tools live, in real-time with up to 9 other people who can be included in the filmstrip. There is no limit to the number who can watch and ask questions via Comment Tracker during a live meeting.

    4- Customer service – Hangouts are a great way to provide one-to-one customer service and a great alternative to chains of emails and attachments.

    5- Product demonstrations – You can use multiple cameras and locations in a Hangout on Air to demonstrate products and take questions from viewers. The Showcase app for Hangouts also lets you take orders from within a Hangout.

    6- Mobile hangouts from live events – while you can’t start a Hangout on Air from a mobile device (yet) you can use a mobile device to join a Hangout, allowing you to broadcast from an event.

    7- Online courses – Hangouts, recorded and made available via YouTube, are tailor-made for teaching and interaction with students. You also can use them to hold Office Hours when students can rotate in and out of a Hangout filmstrip to ask questions.

    8- Press conference – Hangouts are ideal for press events, and are being used by The White House, NASA, and many businesses. The Showcase app, which allows inclusion of documents, presentations, spread sheets and links to websites and videos, is the next step in interactive press events.

    9- Job interviews – Hangout video calls or Hangouts on Air provide a simple way to interview job candidates, have them meet staff members, and answer their questions about the position.

    10- Webinars – Hangouts on Air are a feature-rich replacement for GoToMeeting, Adobe Connect and other expensive webinar platforms. Those companies are surely shaking in their boots right now.

    If you’re not already using Hangouts, here’s what you need to know:
    There are 2 kinds of Hangouts:

    • Hangout/Video Calls – private video chats on desktop or mobile for up to 10 people. Can be initiated via Gmail or Google+, Chrome extension. All you need to use them is a quick download of the Hangout https://www.google.com/hangouts/

    These cannot be recorded and can only be joined by those who are invited.

    • Hangouts on Air (HOAs) are secure live broadcasts with up to 10 participants, broadcast live in HD and viewed on Google+ or YouTube from desktop or any connected device. They can be public or private, paid or free. They can be embedded in a website or blog, live or as a video replay.
    • HOAs are automatically recorded to your connected YouTube channel where they can be edited, branded and search optimized.

    You must have a Google+ profile in order to be part of the video, but you do not need to have a Gmail account.

    Stephens-Hangout1

    Anyone can watch a HOA on YouTube or your website or blog, but they cannot be a guest in the broadcast or ask questions in real-time without a Google+ account.

    Hangouts – which can be public or private, free or paid — offer important opportunities to expand your visibility, credibility and engagement with current and potential customers and referral sources. The features Hangouts provide make them a valuable alternative to expensive webinar services.

    Hangouts are fully integrated into all Google services, from Google search to YouTube, Gmail, Pay-per-click, Analytics, Google Drive, Google Play, Google Wallet and more. Therefore, all Google services can be incorporated into Hangouts on Air.

    The SEO advantage- Google search does not index Twitter or Facebook content, but it does index, and favor Google+ and YouTube content. This makes establishing a presence on Google+ important for your firm’s search visibility.

    You have the opportunity, in the early days of Google+, to gain traction and establish your reputation as someone trustworthy and sharp.

    Related:
    Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
    New Google+ Showcase app adds game-changing business value to Hangouts on Air
    6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
    Best Custom Video Backdrop for Google+ Hangouts, YouTube Videos

    B.L. Ochman is CEO of Maximum-Plus.com which produces live events via Google+ Hangouts and YouTube streaming, and coaches businesses on how to use Google+. She publishes What’s Next Blog and is co-host of the award-winning Beyond Social Media Show, broadcast live, via Google+ Hangout, every Saturday at 12:30 pm EDT.


    BL Ochman | August 8, 2014 | Permanent Link | Comments (0) | TrackBack (0)
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