I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I'm CEO of Maximum-Plus.com Live-streaming event production & all things Google+, serving leading brands, associations and agencies.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Tuesday, June 30, 2015

YouTube Launches Newswire, Bush Launches JEB!




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Beyond Social Media Show episode 101

Beyond-Social-Media-YouTube-Newswire-Episode-101

On episode 101 David Erickson and I discussed YouTube’s new partnership with Storyful for verified Newswire service; Jeb! Bush deletes the family name from his logo; Heinz’ errant QR code; Twitter’s Project Lightning; Father’s Day #JokesFromDad; texting lanesfor walkers; Professor LEGO; Twitter’s #TakeDownTheFlag; Denali the dog goes viral; plus great new apps, important stats and a lot of stuff in between.

**NOTE: **The video is time stamped – you can jump directly to any segment by clicking on the time beside it.

On our award-winning 20-30 minute broadcast, we cover the best and the worst in marketing, advertising, PR and digital media in an irreverent, fast-paced style.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Projects

Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:


BL Ochman | June 20, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Twitter Expands DM Size, Tampons Go Viral




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Beyond Social Media Show Episode 100

BSMedia-Episode100-Thumbnail

On our 100th Beyond Social Media broadcast, co-hosts B.L. Ochman and David Erickson and special guest Albert Maruggi discussed Twitter unwise expansion of DM size to 10,000 characters; Snoop Dogg’s campaign for Twitter CEO; upcoming Safari content blocking capabilities; LeBron’s wardrobe malfunction; Joyce Carol Oates’ outrage; public relations’ PR problem; the stupid Coke/boob challenge hoax; sharing tampons for a cause; GIFographics; yawning billboards; Kid President’s campaign against hunger; plus great new apps and important stats and a lot of stuff in between. We celebrated this milestone by inviting regular viewers into the broadcast for a virtual party.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Read More…


BL Ochman | June 15, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Optimal Social Media Image Size Cheat Sheet




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Optimal social media image size requirements vary from platform to platform. Some, even have several sizes within the platform! And finding the most recent ones can be confusing as hell. In this infographic, you’ll find the latest social media image size requirements to save you time and aggravation.

Additional social media image size resources
We’ve covered this topic before, and here are additional resources you can check:


BL Ochman | | Permanent Link | Comments (3) | TrackBack (0)

Google & GoPro Team Up for Virtual Reality




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Beyond Social Media Show 98

BSMedia-Show-Google-Teams-With-GoPro-Episode-98

Co-hosts B.L. Ochman & David Erickson discussed VentureBeat’s lack of GooglePlus fact checking; JayZ’s whiteout staff pix; why Adrian Peterson shouldn’t Tweet or whine; the new Google photo service; how Google & GoPro plan to bring virtual reality to the masses; the Thai commercial that has millions weeping, and lots more.

This video of Beyond Social Media Show 99 is time-stamped so you can jump directly to any segment by clicking on the time in brackets. The links below lead to our story sources this week.

SUBSCRIBE to BEYOND SOCIAL MEDIA SHOW’S YOUTUBE CHANNEL

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Projects

Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

B.L. Ochman

David Erickson


BL Ochman | May 30, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Tweets now appear in Google Search: 7 Tips for Brands




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By B.L. Ochman

Google marries Twitter

As the result of a deal announced May 19, Tweets have begun to show up prominently in Google’s mobile search results on Android and iOS. Google says that desktop integration is coming soon.

The impact on your brand’s search results could be significant. Google will take your social participation into account when determining your influence – a change not to be taken lightly.

Here are seven tips to help your brand make the most of the Twitter and Google search integration:

Note: Google search results from iOS search using Google app are interspersed throughout this post.

  • Use high-value keyword phrases and #hashtags in your Tweets.
    Google results will not show all Tweets, only those that its algorithm deems relevant to search queries.
  • Wrong: If your Tweet announcing a free webinar on video editing says “sign up for our free webinar” it would not show up in search results on the topic.

    Better: “Free webinar: learn video editing” and a photo and a link.

    Result of search on Yankees

    Result of search on Yankees

  • Don’t use Twitter as a broadcast medium
    When you use a third party app to schedule the same Tweet several times, you will decrease your chances of your Tweet showing up in search unless someone searches directly for your company name.

    In that case, people searching your name on Google will see your repetitious stream and know that you are using Twitter to broadcast, not to engage.

    I just stopped Paper.li from posting that my B.L. Ochman Daily is out, because I don’t want those daily, repetitive Tweets to dilute my search results.

  • Results of search on my name

    Results of search on my name

  • Post regularly – but quality is more important than quantity
    Haven’t posted in a long time? Your most recent Tweets – even if they’re a year or more old – will show up in Google search. Doesn’t exactly make you look like you’re on top of your game.
  • Use images with every Tweet.
    Tweets with images are prominently featured. You will need to size them to the correct dimensions for best mobile display.
  • Follow and comment on Twitter’s trending topics.
    Google’s announcement says Tweets in Google searches are “a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”

    That seems to indicate that when your brand Tweets something relevant to a trending topics, your Tweet has a greater chance of showing up when that topic is searched. Including an image increases the odds even more.

  • Results of a Google search on #POTUS

    Results of a Google search on #POTUS

  • Monitor your Twitter stream closely and respond quickly
    Monitor your brand for negative comments and respond quickly. If you are responsive, people seeing the search results will see that you care, you engage and you make an effort to resolve issues.
  • Think before you Tweet!
    What goes online stays online. Even if you blame it on the intern, as brands are so fond of doing, your Tweets won’t disappear – especially if they’ve been ReTweeted or Favorited a lot.

    Twitter’s blog says “Even if you delete Tweets, Google and other search engines cache search results, which means that occasionally old information is still searchable. Although Twitter changes your settings immediately and deletes Tweets immediately, these changes don’t erase old information in Google’s search index.”

    Initially, only U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months.


BL Ochman | May 24, 2015 | Permanent Link | Comments (0) | TrackBack (0)

President Obama Joins Twitter & Racists Respond




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Beyond Social Media Show, Episode 97

Beyond-Social-Media-Show-97-thumbnail

Co-hosts B.L. Ochman and David Erickson discussed the reaction to POTUS joining Twitter; racist Googlebombs in Google Maps; Tweets appearing in Google search; stamping out big money in politics; a Tinder cautionary tale; Spotify diversifies; plus great new apps and important stats and much more. The video is time-stamped. Click on the time to the left of any headline and jump directly to that segment of the broadcast.

Best Digital Cases

Shiny New Stuff

Read More…


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How NonProfits Can Get Big Results By Creatively Combining Free Google and Amazon Marketing Tools




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By B.L. Ochman

Is your nonprofit too cash-strapped to run a nationwide awareness campaign with an online contest or to create and manage a wish list with millions of products? You’re not alone. But here’s help in the form of free nonprofit marketing tools from Amazon and Google.

In the face of cacophonous competition for donor dollars, a marketing push from Amazon and Google – behemoth sites with huge resources and millions of daily visitors – can engage, entertain and generate donations.

Google and Amazon each provide free robust marketing tools for nonprofits. When you creatively combine them, you’ll be on your way to a whole new world of marketing success.

Amazon NonProfit Programs

Amazon_Smiles

The Amazon programs that your NPO can use and combine include:

  • Amazon’s new Giveaway Sweepstakes program, which dramatically simplifies holding contests, is their latest offering.
  • Amazon Smile Program, which allows Amazon shoppers to direct a portion of sales to a charity.
  • Amazon Wish List, which lets your charity specify the items it needs so that donors can choose to buy those and ship them to you.
  • These Amazon programs, separately or in combination, can be lucrative for charities, but the big challenge is letting people know about them. That’s where Google comes in.

    Google NonProfit Programs

    Google Ad Grants – AdWords for NonProfits empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages.

    There’s also The Google Grantspro program which offers an increased spend cap of $40,000 per month in free advertising, added to the standard $10,000 per month, for eligible Google Ad Grantees.

    A Closer Look

    Let’s take a closer look at how these programs work. Read More…


BL Ochman | May 20, 2015 | Permanent Link | Comments (0) | TrackBack (0)

#NeverSettleForVerizon & Violent Bar Coasters




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Beyond Social Media Show, Episode 96

Co-hosts David Erickson and B.L. Ochman discussed Violent Coasters in bars; “T-Mobile’s expensive mistake; Rick Santorum’s potty mouth; Drone Cameras; Facebook Instant Stories; the great BB King, and much more in episode 96 of the award-winning BEYOND SOCIAL MEDIA SHOW.

Beyond-Social-Media-Show-96

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Projects

Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

B.L. Ochman

Read More…


BL Ochman | May 17, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Google+ Collections – a new way to curate and share content




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What you need to know

At noon on May 1, GooglePlus posted its first Tweet, after being silent for four years. Right away, it was clear that something was up! And on May 3, the new Google Collections launched – the first truly major update to GooglePlus in months.

I have been busy exploring the new Google Collections which give GooglePlus users a new way to aggregate content by theme or topic and share it publicly, privately or with specific groups or circles.

In this post, I’ll share my first impressions and initial experience of Collections, along with links to the content about Collections by some of the many smart people I follow on Google+ and beyond. I’ve also started a Collection I’ll be curating on Google+ with posts, images and videos about Collections.

GooglePlus_Adds_Collections

Collections can include new or previously written posts, images and video, which you can pull in from YouTube. You also can pull in posts from other social networks by linking to and describing them.

Once you create your first collection, your profile will display a new tab where other people can find and follow your collections. As you write new posts, you can choose to add them to specific collections.

You can view Collections without a Google+ account, but you can’t comment or otherwise interact with them until you log in. Twitter works the same way, and you can’t post to, view or interact with Facebook without an account.

Implications of Collections for Marketing

The implications for brands are huge. On Google+, which is so far advertising-free, users can select which specific content they’ll see from a brand they follow. So if I am interested in something a brand offers now, I can follow their Collection. When my interests change, I can delete that Collection and follow another. I’m not going to be bombarded by content that is currently irrelevant to me. Then, when my interests change, I can switch to another Collection from the brand, or stop following it. That’s new in social media.

Take a company like Ikea, for example. Their stores carry just about anything you might want to put in your home or office. But let’s say I’m re-doing my kitchen and all I want to know about it what Ikea offers for kitchens. If they curate a Collection including everything in the store relating to kitchens – from cabinets and sinks to oven mitts and soap holders – I can follow that collection while I am re-modeling.

For consultants, artists, writers and so on: say you are an expert in digital image creation, but you also love to cook and you are nuts about cats. If I only want to follow your posts about digital image creation, Collections just gave me a way to do that.

It’s all about the data

I won’t have the annoying stream of ads that follows me around on Facebook for six months after I look at or buy something. But Google will know what I’m interested in and can serve me ads when I use Google search or YouTube. After all, Google’s business is data to fuel and target advertising. You didn’t think all this goodness would come without a price, did you?

But I don’t care, and I don’t think the millions of us who use Google+ every day (yes Virginia, there actually are millions of us active users) will care either – as long as Google keeps giving us the great features that make Google+ the biggest change in online communications since the interactive website.

GooglePlus is not dead (or dying)

Beatles-Lonely-Hearts-Club-BandThe addition of Collections makes one thing very clear: GooglePlus is not dead, dying or sick. As any of you who follow me online know, I’m an early adopter, an enthusiastic supporter and a power user of Hangouts on Air and Google+.

I’ve taught many clients how to use Hangouts and created more than 150 of them in the past couple of years. But sometimes, it’s been kinda like the lonely hearts club out here. Now, with Google+ being upgraded significantly – from what I see so far – it’s getting better all the time. Better, better, better….

So, let’s share our tips, tricks and ideas about Collections. This is going to be fun!

Learn more

Here are some great posts where you can learn more about Google+ Collections:


BL Ochman | May 5, 2015 | Permanent Link | Comments (4) | TrackBack (0)

ACLU Releases Cop Cam App




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Beyond Social Media Show # 94

BSMedia Show - ACLU Cop Cam - Episode 94

Co-hosts David Erickson and B.L. Ochman discussed ACLU’s Cop Cam Social Justice phone App; the firing of Houston Rocket’s social media manager over a Tweet; Wall St Journal’s 40 videographers; Bud’s dim #UpForWhatever mistake; Twitter’s Brand spam problem; UBER for buses; “Long Live Pets” interactive film and lots more on BEYOND SOCIAL MEDIA SHOW # 94.

Beyond Social Media Show is a weekly video podcast broadcast live on Google Hangouts every Saturday at 11:30 AM CST/12:30 PM EST.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Projects

Read More…


BL Ochman | May 2, 2015 | Permanent Link | Comments (0) | TrackBack (0)
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