I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I'm a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Saturday, February 28, 2015

What Google should do with Google+




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Breaking up is hard to do. Don’t do it.

G+LOGO
Sundar Pichai, SVP pf Products at Google, and “defacto Number 2 man” says in an exclusive interview with Forbes that Google may be considering separating photos and Hangouts from the Google+ stream.

Many have speculated about that, but this is the first official nod from Google.

Pichai also admits that Google has done a lousy job of marketing the platform. Yup, that’s absolutely true!

Seems to me that major steps in the right direction should be:

* uncomplicating Hangouts drastically,
* adding the HOA features those of us who are power users have repeatedly requested,
* and hiring people who actually use the platform to market it in order to eliminate these pervasive myths

Please NOTE: Sundar Pichai Larry Page: I am immediately available to assist with multi-channel marketing of Google+ and can put together a crackerjack team in a matter of days :)

Bonus Link: Dear Google: You are doing a terrible job of explaining Google+


BL Ochman | February 27, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Giuliani Blasts Obama & Social Media Blasts Back




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Beyond Social Media Show, Episode 84

BSMediaShow-84-Rudy-Giuliani-Blasts-Barack-Obama

Co-hosts B.L. Ochman & David Erickson discussed Rudy Giuliani’s disrespectful comments about the President and the resulting social backlash; Krispy Kreme UK’s unfortunate KKKlub; how to apologize; Mucinex’s slimy Twitter mascot; Cable shows squeezing more commercials into programming; Lenovo’s malicious adware; the Oscar Mayer weinermobile crash; crowdsourcing medical conditions; brands using cinemagraphs; plus great new apps and important stats and lots more – in a fast-paced 27-minute broadcast. (The video is time-stamped so you can jump directly to any segment by clicking on the time to the left when you watch on YouTube.)

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson

B.L. Ochman


BL Ochman | February 22, 2015 | Permanent Link | Comments (0) | TrackBack (0)

50 Shades of Marketing, Twitter’s New Curator




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Beyond Social Media Show, Episode 83

BSMediaShow-50-Shades-Of-Marketing-Episode-83

Co-hosts B.L. Ochman and David Erickson discussed the many marketers who are culturejacking the 50 Shades of Grey movie release; Jon Stewart’s exit from The Daily Show; the best and the worst of the Taylor Swift mega-marketing machine; Google shutting down Helpouts; Facebook’s Legacy pages; plus great new apps and important stats and much more.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

  • WordMark.it – Let’s you view the same word or phrase displayed with every font on your system all at once (via @JustRobyn)
  • Twitter Curator – Twitter’s Storify competitor, for media organizations by invite only.
  • Monosnap App – Takes screenshots, let you annotate, blur sensitive areas, and share screenshots with Monosnap for Win/Mac
  • Latergram App – Schedule Instagram posts.
  • Mobile Roadie – Mobile app platform to create, customize and manage mobile apps.

Projects

Beyond Social Media Show is on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson

B.L. Ochman


BL Ochman | February 16, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Good, Bad & Truly Bizarre ’50 Shades of Grey’ Brand Tie-ins




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Brands Culturejack 50 Shades of Grey

From Walmart, Target and Sears to Trojan Condoms, Sponge Bob and B & Q Hardware, brands are in a frenzy to tie in with the release of ’50 Shades of Grey’ which, by all accounts is a terrible movie. But that’s beside the point. Variety reports that the film “utterly dominated” the weekend, with record-breaking $81.7 million in ticket sales in the first three days.

Etta Stark nailed it in Mostly Film:
“This year’s most eagerly awaited film based on rehashed porny Twilight fanfiction is out today! Whether you love it, hate it, pretend to hate it but secretly love it, wank over it but still sort of hate it or have a complicated and mutually self-destructive relationship with it (but only because your mom was a crack whore), the makers of Fifty Shades of Grey: The Motion Picture almost certainly don’t care. Just so long as you hand over your money.”

And that goes for brands too. Here’s a sampling of the way brands have tied in with the release of the film. From funny, to weird, to WTF? to downright bizarre, this is but a small sampling of brands culture-jacking.

The WTF Connections

  • 50 Shades Baby ClothesSquigglyBoo Infant Creeper – 9 Months Ago Mommy Read Fifty Shades of Grey $16.99 in a wide range of colors in the “Funny Baby Clothes” Category.
    Freedom Cuffs
    • OPI 50 Shades of Grey Nailcolor Pack at Macy’s $21.95

      50 Shades NailPolish PM

      Set includes six mini nail lacquers:
      • My Silk Tie: This silky, gleaming silver has got me all tied up.
      • Dark Side of the Mood: This brooding, stormy charcoal is dangerously gorgeous, etc, etc.

  • Vermont Teddy Bear – 50 Shades of Christian Grey Bear – $89
    Comes with free gourmet chocolates and a gift card and he’s recommended for those who want “to dominate Valentine’s Day”
    Yecch!
    50 Shades TeddyBear
    • Sponge Bob Movie Tweet 15K RTs
      50 Shades-Spongebob

    The Obvious Connections

    • Trojan Condoms, whose parody video has gone sort of viral, with 421K views.
    • The Curtis Hotel in Denver, where recreational pot is legal, has a deal – 50 Shades of Green, complete with pot. The “totally dope package” that costs $420 (a number that is said to mean something to many cannabis users) includes two movie passes, roses, and in-room munchies like brownies and Cheetos. “In place of romantic roses, a vase of Colorado weeds. Literally.”

      Unfortunately, the Curtis is a completely nonsmoking property.

  • British Hardware Store B&Q sent a memo to managers:
    “Store managers are requested to monitor stock levels of rope, cable ties, masking tape and [duct] tape to ensure that supplies do not run low.”
    • Audi – the car maker, which is featured in the book and film, teamed up with comedian Vanessa Bayer for Fifty Shades of Grey Elevator Scene video that spoofs the series’ elevator scene. It has had more than 1.1 million views to date.
    • There’s even a new limited-edition Fifty Shades of Grey craft beer from Innus & Gunnthat incorporates 50 different hops and other ingredients that supposedly have aphrodisiac qualities. It’s selling for $46 a bottle.

    The Clever Connections


    • 50 Shades of Chicken Cookbook and Video Trailer
      I gave these as holiday gifts in 2012.

      50 Shades of Chicken

      Chapter titles include: Dripping Thighs, Sticky Chicken Fingers, Vanilla Chicken, Chicken with a Lardon, Bacon-Bound Wings, Spatchcock Chicken, Learning-to-Truss-You Chicken, Holy Hell Wings and Mustard-Spanked Chicken. You know you want it!

    So are you going to see 50 Shades of Grey?



    BL Ochman | February 15, 2015 | Permanent Link | Comments (0) | TrackBack (0)

    Brian Williams’ Career Suicide; Google/Twitter SEO Deal, Papal Hangout




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    Beyond Social Media Show, Episode 82

    BSMedia-Show-82-Brian-Williams-Iraq-War

    David Erickson and I discussed Brian Williams “misremembering” being in a helicopter that was hit by a grenade during the Iraq War; Gawker’s brandjacking of Coca-Cola’s Twitter party; the Google’s Twitter Firehose deal; web bots; Papal Hangouts; 50 Shades Of Grey LEGOs; plus great new apps and important stats and a lot of stuff in between.

    Worst Digital Cases

    Best Digital Cases

    Shiny New Stuff

    Projects

    Kelly Browning Interview, CEO AICR.ORG

    Beyond Social Media Show is now on iTunes & Stitcher!

    We’d be wildly appreciative if you would give us a review:

    The Daily Numbers

    Read More…


    BL Ochman | February 9, 2015 | Permanent Link | Comments (0) | TrackBack (0)

    Pope Francis Does a Google+ Hangout




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    Hangouts Going Mainstream

    In case you missed it, Pope Francis did a live Hangout on Air on Thursday from the Vatican City!

    Screen Shot 2015-02-06 at 12.06.08 PM
    Hangouts are getting closer to mainstream every day!

    During the 19-minute Hangout, the Pope discussed the launch of Scholas Labs, a +Scholas Occurrentes project challenging students, developers and experts to use technology to improve education.

    Encouraging social and technological integration

    Pope Francis was joined in the hangout by students with disabilities and special needs from Spain, India, Brazil and the U.S, to discuss how technology is helping them study, play and communicate.

    Scholas Occurrentes is an educational entity, launched by Pope Francis, where technology, arts and sports are used to encourage social integration and the culture of encounter.

    It is based on the early achievements of the Escuela de Vecinos and Escuelas Hermanas, initiatives promoted by Pope Francis when he was Archbishop of Buenos Aires. Its vision is to transform the world into a more integrated and peaceful society.

    The Pontifical Academy of Sciences promotes this free global network inviting participation by schools of all levels.


    BL Ochman | February 6, 2015 | Permanent Link | Comments (0) | TrackBack (0)

    Report: Bots account for 56% of all website traffic




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    ImpersonatorBots

    A new report from the website security service Incapsula says that the majority of traffic to websites in 2014 came not from humans, but from bots that automatically browse websites for purposes that are frequently malicious. For most websites, the report says, bot traffic is between 63 and 80%.

    Bad Bots Threaten Big and Small Sites Alike
    Large and small sites consistently experience traffic approximately 30% of traffic from malicious bots. The average percentage of bad bots is consistently hovering around the 30 percent mark, regardless of website size or popularity. In absolute terms, Incapsula believes that malicious bot traffic grows generally in proportion to a site’s human traffic.

    Infographic: Humans Account for Less Than Half of Global Web Traffic | Statista
    Malicious bots by type


    BL Ochman | February 2, 2015 | Permanent Link | Comments (0) | TrackBack (0)

    Video of Chris Christie Falling Off a Chair Goes Viral




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    Christie Falls

    Governor Chris Christie took a spill in June 2014 while he was a guest on Philadelphia Sports Radio 94WIP. The previously private video was released today in a revenge move that has gone viral.

    The station reports that host Angelo Cataldi kept the video private until now. He says on their blog that he was “appalled by Christie’s decision to cheer for his beloved Dallas Cowboys in owner Jerry Jones’ box during the team’s playoff run, including during Week 15’s Cowboys-Eagles game in Philadelphia.”

    All in all, not a great social media day for Christie, since lots of Tweets are pointing out that his PAC has the best unintentionally funny acronym – http://LeadershipMattersForAmerica.Org — or LMFAO.


    BL Ochman | January 30, 2015 | Permanent Link | Comments (0) | TrackBack (0)

    Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts




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    Beyond Social Media Show # 80

    David Erickson and B.L. discussed three post State of the Union interviews with President Obama by YouTube stars; Facebook’s dubious video views; the NHL’s partnership with GoPro; Dove’s curly-haired girls commercial; Amazon Originals pilot season; plus great new ‘why didn’t I think of those?’ apps and useful stats.

    Beyond Social Media Show is now on iTunes & Stitcher!
    *We’d be wildly appreciative if you would please review our podcast:

    BSMediaShow-80-YouTube-Interviews-Obama

    Please note: the videos of award-winning Beyond Social Media Show are time-stamped so that you can jump directly to a segment of interest by clicking on the time.

    Worst Digital Cases

    • The Week’s dreadful customer service yields to B.L.’s Rent-a-Kvetch skills
    • Is Facebook inflating video view stats? Are they counting every time a video plays automatically as a view?
    • Should MLK Jr. Day be re-named ‘social media intern firing day”?
    • Best Digital Cases

    • YouTube comedian GloZell Green, Bethany Mota, who is said to earn an estimated $40,000 per month from her YouTube channel, and Hank Green (no relation to GloZell) interviewed the president on their YouTube channels. Why? They reach an audience of 16 million people who were probably not going to watch the State of the Union speech.
    • Dove Celebrates Curly Haired Little Girls

    Shiny New Stuff

    Read More…


    BL Ochman | January 28, 2015 | Permanent Link | Comments (0) | TrackBack (0)

    GoDaddy, you’re repulsive repentant




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    UPDATE: 7:55pm
    Screen Shot 2015-01-27 at 8.00.31 PMLooks like this whole controversy may have been GoDaddy’s ham-handed attempt to call attention to the contest they are running with Buddy as their new mascot. It’s an old, tired and offensive tactic. But hey, Buddy’s adorable, and in the end effect this is just another big, stupid GoDaddy social media #Fail. GoDaddy made its name on controversial ads.

    UPDATE: GoDaddy pulled the ad!7:05 pm
    GoDaddyPullsAd

    Every pet lover on the planet, and there are gazillions of us, is going to hate GoDaddy for this idiotic, puppy-abusing ad that they are going to run on the Super Bowl.

    Watch the ad, and then then call Elizabeth Discoll, GoDaddy Vice President for Public Relations, voicemail (480) 505-8878 and let her know what you think of the ad.

    Who the hell was their producer? Michael Vick?

    Within hours, 25,000 40,000 signed the petition for GoDaddy not to run it – and the count is sure to rise astronomically as the word spreads. Please sign and re-share on all social platforms.

    Whether or not it’s meant to be satirical, GoDaddy’s ad is offensive. And stupid.

    GoDaddy’s Super Bowl ad encourages selling and buying animals online, where a puppy could be sold to someone who abuses animals, runs a fighting ring, is a hoarder, or who simply doesn’t know what kind of time, effort and money is involved in raising a healthy puppy. Animal abuse is, quite simply, not a laughing matter.

    I am going to move my 50+ domains off GoDaddy if they don’t take this ad out of the SuperBowl.


    BL Ochman | January 27, 2015 | Permanent Link | Comments (0) | TrackBack (0)
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