I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I'm a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Wednesday, November 26, 2014

HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker




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Beyond Social Media Show, Episode 73

BSMedia-YouTube-Thumbnail-1280x720-111514

Co-hosts David Erickson and B.L. Ochman covered the Twitter Brand Travesty of the Week, via Uber; HRH Prince of Wales’ terrific first Hangout on Air; a Hotel Privacy shocker..and much, much more.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Prjoects

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus.com – Online Event Production & Coaching for Google+ Success
Twitter
What’s Next Blog
YouTube


BL Ochman | November 22, 2014 | Permanent Link | Comments (0) | TrackBack (0)

HRH Prince of Wales hosts Google+ Hangout Spotlighting Young Brits




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Prince of Wales HANGOUT

HRH The Prince of Wales appeared in an extraordinary Google+ Hangout today to celebrate the first anniversary of Step Up To Serve and the #iwill campaign.

#iwill aims to make social action (such as volunteering, fundraising & campaigning) the norm for all 10-20 year olds in the UK by 2020.

Hosted by the beautiful, poised and articulate Alex Jones from the BBC’s One Show, the 30-minute Google+ Hangout gave The Prince of Wales an opportunity to talk publicly with a group of remarkable young people about their experiences of social action, with a focus on how they use technology to help others.

Joining Prince Charles and Ms. Jones at his home, Clarence House, were young #iwill ambassador George Fielding, BEM, Helen Davies, Live Chat Moderator for YouthNet, Jacob Boyzile from the Army Cadets and Ronan Dunne, Chief Executive of O2. The four young people who joined via the web from around the UK were Jordan Caldwell from Northern Ireland, Hannah Palmer-Davis from the Isle of Wight, Devan Witter from Yorkshire and Sarah Shaikh from Surrey.

HRH Embraces Technology, Marvels at Hangouts

Each of the Hangout guests – the youngest of whom is 14 – have significant achievements helping other young people, despite hurdles they’ve faced themselves.

I was struck by HRH’s warmth and engagement with each young guest. He asked each one what inspired them and each told an eloquent story.

Since launching, Step Up To Serve and #iwill has helped secure significant new funding for youth social action, as well as support from over 100 business, education, faith and voluntary sector organizations. You can find the campaign partners and their pledges here.

Some technical difficulties

The Hangout, the first ever for The Prince of Wales – who said he’d be doing many more – had some technical difficulties at the start, and didn’t get going until six minutes, 30 seconds. There clearly had been much preparation, but inexperience with the Hangouts platform was apparent.

They tried, and failed, for example, to use the Showcase app, which would have allowed them to include links to the websites being discussed, and to let people sign up for the Step Up to Serve program or offer sponsorship.

Hangouts are a new technology. They do have a learning curve. I am 100% certain that the next Hangout of HRH will smooth out the rough spots.

In some ways, the early Hangouts that have begun to be produced by major players (like Tiffany, Warner Brothers, United Airlines and others) are reminiscent of the early days of live television, where mistakes could, and did happen. Nonetheless, the issues are surmountable and this event is a great example of the Hangout platform’s potential.

The HRH Hangout was a sharp contrast to a perfectly horrible Google Apps for Work Hangout that ran yesterday. It appeared that Google doesn’t know how to use its own software, but that’s a story for another post.


BL Ochman | November 20, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Three Social Media Storms, Google Robots Fight, Chevy Guy Returns




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Beyond Social Media Show, Episode 72

BS Media 72

BL and David discuss the social media storms that engulfed Bill Cosby, Dr. Oz and the New England Patriots, Google’s fighting robots, the Chevy Guy, an uber-cute sea otter pup and much, much more.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus.com -Online Event Production & Coaching for Google+ Success
Twitter
What’s Next Blog
YouTube


BL Ochman | November 17, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Resistance to Hangouts & Google+ is Social Media DejaVu




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Prediction: Google+ Detractors Will ‘Eat Their Hats’ in 2015

Back in 2007, when I said that Twitter would be important for marketers, I was practically tarred and feathered by PR people and fellow bloggers.(Blogging was still a new social media platform back then.)

The resistance to Google+ and Hangouts by social media gurus, brands and especially agencies is deja vu all over again.

Google+ Hater

In comments on my 2007 Twitter post, my esteemed colleagues called me “ignorant,” and said Twitter “isn’t even close to mainstream and is nothing more than a tactic for specific audiences at best,” said I had “quite frankly, the weakest argument for using anything and will quickly get … marched out of any meeting (and/or laughed at once you leave)” and more.

Fast forward 7 years
I say Google+ is the biggest change in online communications since the interactive website. And a chorus of social media gurus say:

  • “So why all the hate for Google+? There’s no purpose for it to exist. There isn’t”
  • “I hate Google Plus.”
  • “Google+ is an island of misfit toys” (whatever that means)
  • “Google Plus Is a Ghost Town”

Google+ is a robust community platform
While Google+ has a social layer, it is actually robust interactive community-based platform and awesome built-in video conferencing and collaboration capabilities.

I see Google+ evolving into a platform based on Private Communities, collaboration tools and Hangouts on Air – the free app that is arguably the best and most truly interactive video conferencing platform ever created.

Smart brands and a handful of digital agencies realize the value of Google+ Hangouts, which are interactive, shoppable, and automatically recorded to a connected YouTube channel – where they can be edited, branded and search optimized. Studies show that video (like the ones that result from Hangouts) can increase search optimization by as much as 50% and conversions by as much as 83%.

Here’s my prediction for agencies and brands for 2014 and beyond: ignore Google+ Hangouts and your clients will start asking you why.

NASA, The NY Times, Warner Brothers, Tiffany, Cleveland Clinic, The Mayo Clinic, and among the iconic brands using Hangouts as part of their digital strategy.

G+ Detractors will eat their hats in 2015
So, detractors who are saying Google+ will never last, that nobody uses it, and that they hate it – even though they invariably have not taken the time to learn how to use it – you’ll be there soon. And I won’t gloat. In fact, I’ll cheer you on and help you too!

Then you can leave a comment like the one I found 5 years after my post about Twitter’s importance to marketers:
“Oh [name removed] where are you now? Feel free to come back, apologize, and sheepishly slink away. Just wow.”

Image: WickyJokervids
This post appeared as my most recent column in AdAge DigitalNext


BL Ochman | November 16, 2014 | Permanent Link | Comments (0) | TrackBack (0)

More than 1.2 million 1.6 million 1.9 views of OneDirection Band’s Google+ Hangout




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The wildly popular UK boy band, One Direction, tried to run their first Google+ Hangout On Air today – and Hangouts entered the pop culture lexicon in a big way.

The band was apparently unable to start the Hangout application for the #1DFourHangout, and quickly switched to a YouTube live-stream which more than 1.2 million 1.6 million 1.9 million people watched (so far!)

One Direction G+event page

Their plan was to use the Showcase app, which makes Hangouts shoppable, to allow viewers to buy their latest album release during the live Hangout or the YouTube replay. For reasons that may be announced in coming days, they were unable to start the Hangout and sent the 300,000 who were waiting for it to YouTube instead.

The live-stream was YouTube live-stream a one-way broadcast, rather than the planned interactive event. Nonetheless, fans found their way, and the video already has 350,000 comments three hours after the live event.

Singer/songwriter Daria Musk ascended to global fame when she began running live Hangouts on Air in the summer of 2011. Because live participation in Hangouts is limited to 10, Musk rotates fans in and out of the Hangout to give them front row seats and access to her.

Iconic Brands Joining Hangout Trend
Not only the entertainment industry but also many iconic institutions and brands have been in the forefront of Hangout adoption. These include NASA, The New York Times, The White House, The Cleveland Clinic, The Mayo Clinic, Tiffany, Diane vonFurstenburg, H&M, Cadbury, and many more.

Please contact me to arrange a consultation to discuss the business applications of Hangouts and explore ways to increase visibility, conversions and sales by integrating Hangouts into your organization’s digital communications strategy.

Episode66 BSMediaB.L. Ochman is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | November 9, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Texas PoliTech’s Dumb & Dumber Videos; Opera Decries Bullying




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Beyond Social Media Show, Episode 71

Beyond Social Media BIG Masthead

Co-hosts B.L. Ochman & David Erickson discuss the weird case of #AlexFromTarget, Texas Tech’s Dumb & Dumber videos, NASA & GoPro in outer space, Vancouver Opera’s clever audience-building campaign and much more on episode 71 of the award-winning Beyond Social Media Show. (video is time-stamped so you can jump directly to a specific segment by clicking on the time)

Worst Digital Cases

Best Digital Cases

stickboy2

Shiny New Stuff

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS Read More…


BL Ochman | November 8, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Warner Brothers Runs G+ Hangout on Air with Interstellar Stars




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How they did it – and how (why) your brand can too

In a Google+ Hangout on Air celebrating the release of “Interstellar,” and featuring the cast, Warner Brothers joined the growing list of iconic brands using the Hangout platform.

In addition to Matthew McConaughey, Anne Hathaway and Jessica Chastain,and astronomer Natalie Batalha, the Hangout had the added coolness factor of featuring several social media celebrities, including VSauce3, DJ Flula, Casey Neistat, Anna Akana, and What’s Trending’s Shira Lazar.

Interstellar HOA w Showcast

Interstellar-HOA ShowcaseThe event, broadcast live from The Smithsonian Air & Space Museum, used four special tools that are part of Hangouts on Air and are designed for Hangouts with large audiences: Showcase, Q&A, Cameraman, and Applause.

Hangouts Apps added impact
The Showcase app makes the Hangout shoppable, and allows viewers to buy tickets, click to see videos, photos and more. The Q&A app allowed viewers to ask questions before and during the broadcast. Unlike the truly interactive Comment Tracker app, which I prefer, it does not allow questions to be featured in real-time.

The Cameraman app allowed the producers to hide the filmstrip until they wanted to bring in additional guests to interact with the three cast members.

And the Applause app – which I find to be just plain silly – lets viewers give thumbs up or down during the show. When they click one of the icons a cartoon figure pops up and the viewer hears a boo or applause. Really dumb, kinda like a 60s laugh track! Not sure what Google is thinking on that one!

Hangout Strategy for brands
Warner Brothers joined Tiffany’s, Cadbury, Toyota, Diane vonFurstengurg, NASA, The NY Times and many other iconic brands that are adding Hangouts to their digital strategy.

I can produce your Hangouts or teach you to produce your own
I will not kid you: there is definitely a learning curve. The good news: I can bring you up to speed quickly and produce your Hangouts from start to finish. All you have to do is show up and look smart. Or, I can teach you how to produce your own Hangouts. In either case, it’s time for you to learn how to use Google+ Hangouts on Air.

Call me: 917-566-5855 to set up a consult.

Related posts:
* How NASA & The NY Times use Hangouts in their digital strategy
* Plusses and Minuses: Tiffany hosts its first shoppable Google+ Hangout on Air
* 10 ways your business can (should) use Google+ Hangouts on Air

Episode66 BSMediaB.L. Ochman is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | November 6, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Tips & Tricks for creating a great Google+ Hover Card




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And why it’s important

Your HoverCard is created from your G+ Profile and it shows up in at least 25 places on Google platforms, from email to YouTube to your Google+ Communities.

It’s important because people decide to follow you based on what they see on this card when they hover over your name on Google+.

Here’s how to avoid newbie mistakes so you can create a Hover Card that will be your Google+ networking and branding tool.

G+ Hover Card Tips

Your HoverCard is seen when anyone hovers over your name on:

  • Your Google+ posts in your stream, events, and Communities
  • Every comment you make on Google+, YouTube, Blogger and more
  • Lists of people Google recommends for following
  • Your +1 mentions
  • Your name in a list of members of Communities in which you participate
  • Hangouts on Air (attendees and filmstrip participants’ hover card pops up when you mouse over the name, giving you the option to follow the person)

Here’s my Hover Card (Left) and Benny’s (right) that I use in coaching demos:

BL Hover CardBenny Hover Card

IMPORTANT: Don’t worry. You can make all the changes you want until you get the copy the way it will make maximum impact. You can’t break anything by experimenting. You can always make additional changes.

Now go get started on your Google+ Hover Card!


BL Ochman | November 5, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice




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Beyond Social Media Show, Episode 70

BSMediaShow70

BL and David discuss the best and worst cases in digital communications this week, including Twitter’s live streaming event on YouTube, Samsung scaring customers, NASA’s audio awesomeness and much, much more.

Worst Digital Cases

G+ Auto On appsAuto-On Google+ Hangout Apps Prevent True Interactivity

 

Best Digital Cases

Read More…


BL Ochman | November 3, 2014 | Permanent Link | Comments (0) | TrackBack (0)

VIDEO- How NASA & NY Times Use Google+ Hangouts in Digital Strategy




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NASA & NY Times offer advice to brands considering Hangouts

Short-NASA & NYTimes-Hangout Advice
(Watch the full one-hour broadcast here)

I produced this Hangout with John Yembrick, Social Media Manager of NASA, Sona Patel, Social Media Editor of The NY Times and guests Ronnie Bincer and Natan Edelsburg. It was sponsored by PRSA NY as part of Communications Week.

NASA – the first government agency to use Hangouts – has done nearly 50 HOAs and The NY Times has done more than a dozen as part of their digital communications strategy. Here is some of their advice to organizations about the most important things they’ve learned about Hangouts.

Chief takeaway: Hangouts are not television. They should not be produced to look like TV or to be a one-way Read More…


BL Ochman | October 28, 2014 | Permanent Link | Comments (1) | TrackBack (0)
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