With the launch of its new Hangout on Air-based GooglePlus Collaborator Toyota is revolutionizing real-time social shopping. The only thing that’s missing from the experience is the heady new car smell.
Behold the future of marketing, social shopping, advertising and social networks.
While many are still whining about how much they hate GooglePlus, and most brands have yet to claim their GooglePlus local page – let alone become active participants in the most important change in online communications since interactive websites – Toyota has used GooglePlus to create a truly remarkable tool.
Powered by GooglePlus and based on Hangouts on Air, using Toyota Collaborator lets you:
start a GooglePlus Hangout with up to 10 people attending and up to 5 actively participating in real-time customization of a 2014 Toyota Corolla
pick colors and choose interior and exterior features
move your head to get a 3D view of the whole car
take a virtual test drive through your neighborhood or whatever location you would like by entering the coordinates into Google Maps with Street View
add a local Toyota dealer into the Hangout to ansewer your questions in real-time
schedule an actual test drive
save up to three of your creations
Toyota and its advertising agency Saatchi & Saatchi LA collaborated with Google and employed Joystick Interactive to build the social shopping app.
It’s a remarkable achievement, sure to bring about a sea change in online marketing. As Google+ Developers noted, “The Collaborator is a great example of how developers can use the Hangouts API to build great apps that solve real business problems.”
As an early adopter and enthusiastic proponent of GooglePlus, I continue to be surprised at the great resistance by brands and agencies to using this feature-rich new platform. Often, it is compared to Facebook, as in the recent post by HootSuite.
As I help agencies and brands develop GooglePlus strategies, teach them how to use its many features, and answer questions in GooglePlus Helpouts, I gain greater appreciation for G+ every day. While Facebook is predominantly a place to follow friends and post photos of cats, GooglePlus has more serious business capabilities.
Here are three reasons why GooglePlus is different from and should not be compared to Facebook:
1. The misunderstanding of Google Plus by so many people comes from thinking of it as a social network. It is, in fact, a new platform that is creating the biggest change in online communication since interactive websites.
There is indeed a learning curve with GooglePlus, but it will be worth the time you take to learn because of the richness of the features it provides. Read More…
To help you create an ROI-based plan for GooglePlus success for your agency or brand, I’ll share my extensive experience in G+ strategies and tools to reduce your learning curve, expedite your results and implement an effective plan to establish your successful presence in one of the most important platforms ever created for your business.
Here’s the video of The Beyond Social Media Show on November 26, where David Erickson and I present a fast-paced 1/2 hour look at the week’s best and worst in social media, plus apps you’ll want and stats you need. (Albert Maruggi is traveling this week)
Today: Twerking turkeys, epic splits, GooglePlus & YouTubeissues, Katie Couric’s new gig, a huge customer service win, plus 100,000 stars, expensive toilets and more!
Whether you’re starting from scratch on GooglePlus or you need an advanced strategy, I’ll help you create maximum impact in Google Plus for your brand or agency.
Let’s begin with a to-face face-Live Video GooglePlus Helpout where you tell me what you’d like to learn. Book my time here and we’ll get started. (If you’ve never done a GooglePlus Hangout, don’t worry, it’s absolutely easy. And it’s fun too!)
To help you create GooglePlus success for your agency or brand, I’ll share my extensive experience in G+ strategies and tools to reduce your learning curve, expedite your results and implement an effective plan to establish your successful presence in one of the most important platforms ever created for your business. (When you hire B.L. Ochman, think: save time, save money, save aggravation.)
• Complete and search optimize your GooglePlus profiles
• Train you and your staff on how to use GooglePlus for greatest benefits, via live Hangouts on Air
• Brand and search optimize your YouTube channel, integrating it with your website and GooglePlus page, website, blog and other social channels
• Optimize your GooglePlus Circles to organize your contacts so they can be used to target posts to specific audiences
• Show you how to create custom, branded GooglePlus event invitations
• Configure public Hangouts on Air; send invitations to your guests
• Produce and promote your public Hangouts on Air
• After the public event, edit the YouTube videos and annotate them with links to your site and contact information
• Search optimize the video descriptions, add time-stamps to the segments
• Provide you with analytics on the events and your GooglePlus activity
I don’t know if you saw this quote recently from Google CEO Larry Page, but I found it to be a huge wakeup call for agencies and brands:
“If you ignore Google+, Google search will ignore you.”
Pretty powerful stuff!
In episode 24 of the Beyond Social Media Show: Home Depot’s racist tweet; the controversy arising from the racism and bullying in the Miami Dolphins’ locker room; the backlash against YouTube’s new commenting system; Sephora’s product naming misstep; another example of a poor PR pitch; Flipboard’s shoppable magazines; Google Customer Surveys; some shiny new stuff and, of course, The Daily Numbers!
Beyond Social Media Show is a weekly, live 1/2 hour GooglePlus Hangout on Air where we discuss the best and the worst of social media each week, and tell you about shiny new objects you can use and stats you need to know.
The video focuses on the transformation of Jim Wolf, a US Army veteran, and it has had nearly 13.5 million YouTube views since Nov 6.
Dégagé takes a back seat to the story – and that’s exactly why it can gain this kind of traction.
There is no market for messages. But, as my friend Hugh Macleod has noted, “The market for something to believe in is infinite.”
Wolf had struggled for decades with alcoholism and poverty, and had become one of more than 130.000 homeless veterans in the United States when he agreed to take part in Bliss’ video. Bliss says “The homeless are people we ignore every day. [The video shows how] they can look like they’re meant for the cover of GQ — they have that potential, too.”
Degage’s executive director, Marge Palmerlee, said she’d like the project to help change the way people look at the homeless, so they can get the help they need.
A team of volunteer stylists worked to give Wolf an extra boost of the kind of confidence which is so often tied to public and employer perception of external appearance.
Wolf, who had not seen himself throughout the transformation, said “wow” when finally saw his reflection in a mirror. Then he got up and gave Bliss a great big hug.
Since the makeover, Wolf’s found his own apartment and attends Alcoholics Anonymous meetings regularly.
“The machine is great, but it smells as if it was assembled near a tomcats litter box. It is truly awful! It seems to be coming from the keyboard. Anybody got any advice on removing the smell?” And many others joined him.
After months of denials, Dell, in its inimitable manner, has agreed to replace the parts of the laptops that stink instead of just replacing the entire laptop with one that is not malodorous.
Dell suggested cleaning the keyboard, which, of course, didn’t help. Senior Technical Consultant Steve B finally began communicating with thread members in August and said in October that Dell believes they’re close to determining where the problem lies.
Waiting, and waiting….
On Oct. 14 Steve B said they were waiting on final engineering analysis, but “In the meantime, I’ll provide a few details of what we do know:
- The smell was related to a manufacturing process that has now been changed
- The smell is not in any way related to biological contamination
- The smell is not at all health hazard”
And, he added, dimly, “if you order an E6430u now, it will not have the issue”
“So when you write that the ‘problem has been resolved,’ do you mean that when I open my computer it will no longer smell like a pack of well hydrated feral cats have used it for target practice resolved, or do you mean that you have resolved the mystery of what has caused the problem?,” user holysmokecp asked.
Let me point out that four months of Internet time is roughly equivalent to 10 dog years. No company can take that long to resolve a widespread issue that is creating a firestorm in social media – unless they’re Dell. The company seems to have learned nothing from Dell Hell, which practically wiped the company off the map when it became mainstream news cover story.
Dell and social media #FAIL
How Dell, which has bragged about its social media responsiveness could screw up in this way is simply incomprehensible.
“Dell uses social media to listen, learn and engage with our customers
Our customers have the best ideas and insights. Through social media, they take part in more than 25,000 conversations about Dell every day. What we learn from our customers online helps us be a better company and deliver the precise products and services our customers need to be successful. That makes us a better partner to them and their organizations.
For us, social media is far more than a tool — it’s an extension of our brand, which is all about enabling people everywhere to use technology to grow and thrive.”
Dear Dell, you can’t talk like that and act like this! But you knew that.
The latest episode of The Beyond Social Media Show coveredtopics including:
- Martha Stewart’s BIG blogger blunder;
- a great use of Vine by Tide;
- arguably the worst PR pitch of the year;
- the world’s most absurd new product: a solutions to SWOOBS;
- plus apps you need and stats you can use.
When you watch the video, click on the “About” tab and then you can click directly to the segments you want to see by clicking on the time.
We broadcast live on GooglePlus every Tuesday at 2 PM EST. Join us for a fast-paced half-hour on what went right and what went wrong in social media in the past week, along with useful apps and stats. Subscribe to our YouTube Channel and follow us on GooglePlus for updates during the week and to attend the live broadcasts.
Beyond Social Media Show Live Hangout on Air Oct 22, 2013 Episode 21 with B.L. Ochman of What’s Next Blog and David Erickson of e-StrategyBlog.com. Our colleague, Albert Maruggi, is traveling and will be back next week. Read More…