I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I'm a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Sunday, April 19, 2015

Hillary Clinton Logo BrouHaHa and Much More

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Beyond Social Media Show, Episode 92


This week, David Erickson and I discussed #DigitalMarketing #OnlineAdvertising #DigitalStrategy and #PR news including Hillary Clinton’s campaign logo backlash; the video showing ESPN’s Britt McHenry berating a towing company employee; a revolting veterinarian in Texas; the Kardashians’ reality show visit to Armenia; LinkedIn’s new Elevate program; No Cat Calling street signs in New York and Philly; a GoPro space walk with NASA; calming video for dementia patients; plus great new apps and important stats and a lots more.

*Beyond Social Media Show* is an award-winning weekly video podcast broadcast live on Google Hangouts every Saturday at 11:30 AM CST/12:30 PM EST.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff


Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

The Daily Numbers


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BL Ochman | April 18, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Chase Me: animated film made with 3D-printing

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It took Gilles-Alexandre Deschaud to create Chase Me, a stop-motion animated film using only parts made with a 3D printer. It is about embracing fears and turning them into something beautiful.


Jason Brick reports in PSFK that Deschaud printed over 2,500 individual components using a Form 1 + 3D printer. Large objects, like trees, were printed in smaller pieces and assembled. The protagonist was printed in various sizes for wide-angle and close-up shots.

Chase Me:3D Printing + Animation

Chase Me’s website explains “For the wide camera shots, the filmmaker printed out a girl measuring 3 cm tall, and switched to a 7 cm model for close-ups.The set was 3D printed in multiple parts that were combined to make the larger objects. For instance, the giant tree was printed in 22 individual 3D prints on the Form 1+. Smaller, animated parts of the set, such as the growing tree and the waterfall were modeled and printed for each specific still to illustrate movement.”

Deschaud, a digital artist and animator, has long been experimenting through a variety of 2D and 3D mediums. This led to his experiment with 3D printing. Throughout his career, Gilles-Alexandre has experimented with various techniques using a hybrid of 2D mediums, such as painting and drawing, combined with animation and 3D printing.

The film’s release will be announced on Chase Me’s Facebook page.

BL Ochman | April 15, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Google’s New GMeet: Teleconference Category Killer?

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Several well regarded sources say that Googlers are currently testing GMeet – a Hangout-based teleconferencing platform for business customers that could very likely be category killer for the teleconferencing stalwarts like GoToMeeting, WebEx et al.


Observers say that snippets of existing code indicate that GMeet would incorporate Google Hangouts and add the ability to create events for specific meetings, which people can join with one click. GMeet was spotted by Florian Kiersch and mentioned on Google+ where he points out that login is currently limited only to Googlers. Kiersch notes in comments on his post “You can believe it or doubt it. That’s completly up to you. The people who follow me for some time already do know…the things I post usually are correct.”

We will keep you up to date as news emerges. Meantime, WebEx et al must be quaking in their boots.

BL Ochman | | Permanent Link | Comments (0) | TrackBack (0)

Meet my sexy ergonomic keyboard

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I first published this post in 2005, but I think a lot of people might find it helpful, so I’m posting it again.

Kinesis Advantage KeyboardPlease excuse my typing. This is my sexy new ergonomic keyboard that i just got today. It’s a Kinesis Advantage and using it is a little like learningto type all over again.

I got it becauxe my hands are getting sore and sometimes tingly, the telltale signs of enchroaching carpal tunnel. I also have something called chicken plucker’s thumb, although i am a vegetarian and try not to eat anything with parents.

I, for three years, was so crippled by co,puters that I sometimes had ti tie strings to drawer pulls and open them with my teeth while my hands healed.

i’ve since changed my workstation, lowering my keyboard to my map and using a headset when typing and talking.I’ll let you know how long it takes til i am back to 90 words a minute. i’m down to about 10 right now.

BL Ochman | March 31, 2015 | Permanent Link | Comments (2) | TrackBack (0)
Categories: B.L. Ochman, New Products

#AskSeaWorld Sinks, TedCruz NOT Com

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BS Media 74

On episode 89 of the award-winning podcast for marketing, advertising, PR, digital and communications professionals, B.L. Ochman and David Erickson covered:

Worst Digital Cases

  • Ted Cruz NOT Com


  • Google+’s Slow Death
  • #AskSeaWorld

Best Digital Cases

  • Visual Arts & Social Media
  • Augmented Reality Gaming
  • Is Social Media Ruining Your Sex Life?
  • Matthew McConaughey’s Lincoln Ad Goes Up In Smoke
  • The Truth Is Still Out There

Shiny New Stuff

  • The Oral Tradition Enters The Digital Age
  • Twitter’s Meerkat Killer

Daily Numbers

  • Attribution Models Used By B2B & B2C Marketers



The BEYOND SOCIAL MEDIA SHOW video is time-stamped so you can jump directly to any segment by clicking on the time in [brackets]

Beyond Social Media Show is on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

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BL Ochman | March 28, 2015 | Permanent Link | Comments (0) | TrackBack (0)

[VIDEO] Pros & Cons of Starbucks’ #RaceTogether Campaign

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In this 5-minute video segment from this week’s BEYOND SOCIAL MEDIA SHOW, Dave Erickson and I discussed the social media kerkuffle that resulted when Starbucks instructed its 12,000 Baristas to engage customers in conversations about race relations.

Not everyone was happy, least of all Corey DuBrowa, Starbucks’ senior VP of communications, who deleted his Twitter account when the going got rough, then thought better of it and came back.

What should they have done? Here’s what we think.

Watch the entire video of episode 88

BL Ochman | March 23, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Toyota Rips Off Story: Gets Sued

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It’s not the first time a big brand ripped off a little guy by stealing his content. This time it’s Toyota and their agency, Satchi & Satchi, ripping off the story that Eric Dahl of Nashville wrote in 2013 about how he found blues great BB King’s stolen guitar in a pawn show and returned it to him.

So guess what story Toyota’s ad tells, without crediting Dahl, who has sued them for copyright infringement?
I explained the situation in this 1-minute 33-second video.

Source: Automotive News
Reporter Name: David Barkholz

B.L. Ochman presented this example on BEYOND SOCIAL MEDIA SHOW Episode 88 on March 21, 2015. Watch the whole episode here

Beyond Social Media Show is now on iTunes & Stitcher!

We’d be wildly appreciative if you would give us a review:

BL Ochman | March 21, 2015 | Permanent Link | Comments (0) | TrackBack (0)

It’s International Day of Happiness

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Watch this video, and sing along, as many times as necessary.

International Day of Happiness is a global celebration to mark the United Nations International Day of Happiness. It is coordinated by Action for Happiness, a non-profit movement of people from 160 countries, supported by a partnership of like-minded organizations.

BL Ochman | March 20, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Bill Lumberg: How to bulk up your email threads

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Email is the bane of my existence. I get more than 800 a day. And the ones that dirve me the most insane are the gMail threads where scores of topics are discussed with the SAME damn subject line. So This video has me screaming with laughter and I suspect it might do the same to you.

Here’s Bill Lumbergh of Office Space coming out of retirement for a HipChat spoof that teaches the kids how to bulk up their email threads. Remember: volume = competence


BL Ochman | March 19, 2015 | Permanent Link | Comments (0) | TrackBack (0)

Why People Unfollow Brands in Social Media

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Hint: Brands are boring

A new study by Fractl and BuzzStream based on a survey of more than 900 social media users, looks at the “Unfollow Algorithm” Infographic to determine why people unfollow brands.

Unsurprisingly, the main reasons given are that brand content is repetitive and boring.


Among the study’s interesting findings:

  • Facebook has the highest unfollow rate – 25% — followed by Twitter Inc. at 12%.
  • 19% respondents said they unfollow a brand on Facebook if updates are too frequent: more than 6 posts a day.
  • While many brands repeat the same Twitter content as often as a dozen times a day, 21% unfollow social media sites due to repetitive content.
  • Around 8% said they unfollow brands on Twitter because of lack of customer engagement.
  • Unfortunately, said Kimberlee Morrison in Adweek, “most unfollows go unnoticed by brand pages, other than the decrease in follower numbers. Almost 60 percent of Twitter and Facebook users simply unfollow brands silently and less than 20 percent hide the posts. Around 10 percent of those who unfollow will instruct their friends to also unfollow, and around 10 percent will post a status update reflecting the change.”

BL Ochman | March 18, 2015 | Permanent Link | Comments (0) | TrackBack (0)
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