I'm B.L. Ochman, digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog. I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm CEO of Maximum-Plus.com Events & Training for Google+ Success, serving leading brands, associations and agencies.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Monday, October 20, 2014

Join a live Google+ Hangout with NASA & The NY Times – Wed, Oct 22, 3-4 p.m. ET




submit to reddit

Revise3 Trailer-PRSA

Watch live & comment in real time on Google+, YouTube or Twitter – Wed. Oct 22, 3-4 PM EDT

I am producing this live event for PRSA NY as part of Communications Week, featuring:

John Yembrick, Social Media Manager, NASA, Sona Patel, Social Media Editor, NY Times, Ronnie Bincer, Natan Edelsburg – free- live Hangout on Air on Wed. Oct 24, 2014 – 3-4 PM ET

Please note – We will be using an app called Comment Tracker in this event to make it truly interactive. You will be able to ask questions during the live event from the Google+ event page or from YouTube – where you can watch from any connected device.

You will be able to watch the live YouTube broadcast on Twitter and ask questions from there, in real time, by using the hashtag #HangoutStrategy

HOWEVER If you’d like to ask questions of the panelists and have them answered during the event, you will need to do 2 things in advance:
1- Create a Google+ profile. Here’s a video to help you create a great profile.

2- Be signed in to your Google+ account with the email you used to sign up while watching the Hangout

To ask questions of the panelists, please leave them on the Google+ event page, YouTube or Twitter (use the Hashtag #HangoutStrategy if you want to leave your questions on Twitter)

To recap: ***You will be able to watch the broadcast on YouTube without a Google account, but you will NOT be able to ask questions on Google+ or YouTube unless you have a Google account and are signed in to that account during the show.***

Let me know any questions you have about signing up for a Google account and I’ll do my best to help!

BL-G+WIZ-headshotB.L. Ochman is CEO of Maximum-Plus.com – Events and Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | October 20, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook




submit to reddit

Beyond Social Media Show, Episode 68

BSMedia 68



BL and David discuss discuss Microsoft CEO Satya Nadella’s’s apology tour, Fiat’s Viagra ad, how not to suck at presentations, Twitter’s new Audio Cards and much, much more.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Prjoects

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus.com – Online Event Production and Coaching for Google+ Success
Twitter
What’s Next Blog
YouTube
Pawfun – for pet lovers


BL Ochman | October 18, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Skype v Google+ Hangouts for Business




submit to reddit

Skype v Hangouts
Still using Skype for video calling? You should take a look at Google+ Hangouts, which are free, and provide arguably the best video conferencing platform ever.

A lot of companies I interviewed recently say they used Skype before Hangouts, but abandoned Skype when making comparisons:
SkypeVHangouts2

In small type, Skype warns: “Group video calling can be between 3 and 10 people, depending on the device. For best quality, we recommend up to 5 people.”

Related:
** Top 10 benefits of Google+
** 10 ways your company can (and should) use Hangouts
** How Lawyers are Using Google+ Hangouts and why you should too

BL-G+WIZ-headshotB.L. Ochman is CEO of Maximum-Plus.com – Events and Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | October 17, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Not using Google+ Hangouts yet? You don’t want to be old school, Do You?




submit to reddit

Here’s how 26 companies large and small use G+ Hangouts as their Intranet

Examples from startups to multi-national corporations

By

When it comes to Google+, Mark Twain’s 1897 statement to the New Yorker is timely: “‘The report of my death was an exaggeration’.

Hangouts LOGODespite multiple media unsubstantiated proclamations that Google+ is dead, companies ranging from startups to multi-billion dollar multi-nationals have adopted Google+ Hangouts and Communities for a variety of internal communications functions that help them run their businesses.

Organizations large and small – like the 26 I interviewed for this post – have come up with creative ways to use the Hangout platform. For example, global social advertising technology company Unruly, with offices in London and New York, keeps a Hangout open all day so staff in both offices can easily strategize and schmooze as if they were in the same office. Others do onboarding and continuing education via Hangouts, and some create wire frames, flow charts, mind maps and more in Hangouts.

Among the potential applications of Google+ Hangouts for internal communications within organizations:

  • Provide information to staff and stakeholders about product updates
  • Collaboratively edit documents, spread sheets, slides, wire frames and more within Hangouts
  • Maintain contact with work-at-home staff & staff in remote locations
  • Conduct online training program
  • Hold brainstorming sessions
  • Share and evaluate planned marketing activities
  • Easily record meetings to private videos in connected YouTube account
  • Facilitate project team communications and planning
  • Maintain contact with volunteers (public sector or charitable organizations)
  • Share YouTube Videos for training, for fun or creative endeavor – everyone can watch the same video but have different volume controls (including mute) and anyone can change, play or pause a video.
  • Restrict posts and Hangouts to your domain
  • Schedule and join video calls from Calendar or Gmail
  • Set company-wide defaults from the Admin Console
  • Conduct internal focus groups for UI, market research, policies, etc.
  • Create company-wide polls
  • Hangouts are indexed and stored in Gmail accounts for easy access
  • Accessible from all operating systems, on all connected devices Apple, Android
  • Video can be kept private or shared via Google+ or YouTube with your whole team, clients, customers, or anyone else who might be interested.
  • Apps, such as Cacoo, provided within Hangouts make creating diagrams, drawings, wire frames, organizational charts and documents simple and collaborative

Here are 26 examples of how companies large and small are using Hangouts as Intranets:

1- Google: Talk about eating your own dog food

Google employees participate in around 20,000 Hangouts a day internally, according to Chee Chew, Google’s vice president of engineering for real time communication in Google+.

2- Howard Brodwin of Get Out Technologies, an outdoor sports startup, says the company uses Google+ circles to organize team members and departments for collaboration and Hangouts are used for the founders to discuss pending deals, partnerships, marketing, PR, and more in real-time; and for face-to-face employee on-boarding with online video tutorials, collaborative docs, Hangouts with training team etc.

“Could we do all this via phone and email? Sure,” Brodwin says. “…there’s really more of a sense of a team when everyone is in the same room, and we all get that vibe on the hangout.”

3- Anna Coats, marketing manager at Squaremouth, a travel insurance comparison website, says that, besides meetings, “We have moved to holding all first employment interviews via hangout, and have completed almost 15 last month, with one new hire,” she says. “And, of course, it’s free.”

Seamless integration

4– Edward Hanapole, CIO at educational services company Kaplan, told The Wall St. Journal that Google+ hangouts presented convenience other resources just couldn’t offer. Collaboration in Google Docs and Gmail provide seamless, real-time, much simpler communications than Skype, he says.

Hanapole said over more than 200 employees at the test preparation company use Google+ and Hangouts on a daily basis to connect development teams with product managers, collaborate on product creation, and to conduct both management meetings and ad-hoc meetings for technology updates.

More efficient than email

5- Sealed Air CIO Warren Kudman said his 400 employees are using Google+ Hangouts for both impromptu and scheduled business meetings. “It’s social inside the enterprise but it’s business oriented,” Kudman said. “Everybody loves it.”

He also said he sees the Google+ service, which allows users to send messages and other content, as somewhat of a more efficient replacement for e-mail.

6- Smokeball, a legal technology company that builds software for small law firms, created a private community inside Google+. “The first reason why we gave Google Plus a try: it’s free, easy to get started and most people already have a Google account. Read More…


BL Ochman | | Permanent Link | Comments (0) | TrackBack (0)

Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility




submit to reddit

Beyond Social Media Show, Episode 67

Beyond Social Media Show 67


Co-hosts B.L. Ochman & David Erickson discussed Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma instead of asking for a raise; the DIY Cloak of invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts and lots more!

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

The Daily Numbers

Holiday Shopping Season Starts Earlier for Some Shoppers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus Workshops Google+ event production and coaching
Twitter
What’s Next Blog
YouTube


BL Ochman | October 11, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating




submit to reddit

Beyond Social Media Show, Episode 66

Episode66 BSMedia



BL and David discuss a new bar for pregnant women, LikeGating, Facebook and anonymity, the Hong Kong protesters circumvention of censors, playing football with Lions to sell suits, #FeelingNuts, GoPro goes pro and much, much more.

Worst Digital Cases

Best Digital Cases

Shiny New Stuff

Prjoects


The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson
Twitter
Twitter
e-Strategy Blog
e-Strategy Trends
YouTube

B.L. Ochman
Google Plus
Maximum-Plus.comOnline Event Production & Coaching for Google+ Success
Twitter
What’s Next Blog
YouTube


BL Ochman | October 6, 2014 | Permanent Link | Comments (0) | TrackBack (0)
Categories: Advertainment, Advertisement, Alternative Marketing, B.L. Ochman, Best Practices, Beyond Social Media Show, Business Communications, Buzz, Case Studies, Commentary, Cross Media, Events, Google Plus, Internet strategy, Leaders, Mobile, New Products, News, Nonsense and Parodies, PR Cluelessness, Public Relations, Publishing, Reality Marketing, Shameless Self Promotion, Social Media Marketing, Technology, Thought Leaders, Trends, Twitter, Viral Marketing, Word of Mouth, Worst Practices
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

[VIDEO] Interview with Eric Yaverbaum about Emma Watson Trolls




submit to reddit

Eric Yaverbaum Interview

I interviewed Eric Yaverbaum, best-selling author and CEO of Saving America on the way Internet trolls attacked U.N. Women’s Goodwill Ambassador Emma Watson after her moving speech on gender equality to hear his stance on how to stop online intimidation.

“Emma Watson was absolutely right to say what she did,” he says, “and brave to speak with such candor in a public forum as the UN General Assembly….Demeaning women as objects and “sluts” for speaking their mind is a heinous act that must be stopped…Everyone involved in weaponizing the internet and attacking both women and free speech should be tracked and brought to justice.”

Back story: a supposed plot by 4Chan to leak of nude photos of Watson was revealed to be a hoax by a fake marketing company (I won’t give them a link) of known Internet spammers.

BL-G+WIZ-headshotB.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.


BL Ochman | October 2, 2014 | Permanent Link | Comments (0) | TrackBack (0)

Budweiser Puppy & KLM Dog #FAILs + StatSocial Demo




submit to reddit

Beyond Social Media Show, Episode 65

B.L. Ochman cited two worst cases involving dogs, plus one instance of brands having fun Tweets about the iPhone6 “Bendgate.” And Audrey Hungerman did a live demo of the remarkable Twitter Analytics of StatSocial on episode 65 of THE BEYOND SOCIAL MEDIA SHOW

Worst Digital Cases

  • klm lost&found dog

    #FAIL: KLM Lost & Found Dog is a marketing FAKE

    In the video, the search dog can be seen reuniting passengers with missing items, training, snuggling with children and getting friendly with KLM staff.

    But a Reddit user named Moracin uncovered the fraud after translating an interview on a Dutch website given by KLM spokesperson Joost Ruempol.

    “…KLM has launched its new Lost & Found team today to help its passengers reunite with possessions they forgot in KLM airplanes at Schiphol [Amsterdam] airport. A real dog, such as seen in the promo film that KLM launched on Twitter today, is not a part of the Lost & Found team. ‘The dog is purely used to symbolize the active way in which the team will search for owners and unite them with their lost possessions.”…”So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.” #FAIL

  • Best Digital Cases

    • Brands’Funny “Bendgate” Tweets

    Shiny New Stuff

      • StatSocial Twitter Analytics DEMO – remarkable data about Twitter followers

        The new Stat Social platform tracks Twitter profiles with data including interests, brand affinity, email, age, demographics and social footprint across 60 channels. You can use it to analyze your own following, or that of a competitor or client.

        StatSocial is a remarkable tool for content creators, marketers, PR people and media buyers. You can sign up for a free account and learn more about subscription plans at StatSocial.com

        Watch the video for an extensive demo of StatSocial’s ability help you optimize your content marketing, sponsored posts and contextual advertising with mega-precise targeting.

    Projects

    • Why You Need Google+ Hangouts in Your Digital Strategy – Oct 22, 3-4PM EDT, produced and hosted by B.L. Ochman, with special guests John Yembrick, Social Media Manager of NASA and Sona Patel, social media manager of The NY Times, with Ronnie Bincer, The Hangout Helper.

      Revise3 Trailer-PRSA

    BEYOND SOCIAL MEDIA HOSTS

    David Erickson
    Twitter
    Twitter
    e-Strategy Blog
    e-Strategy Trends
    YouTube

    B.L. Ochman
    Google Plus
    Maximum-Plus Workshops for Google Plus Success
    Twitter
    What’s Next Blog
    YouTube


    BL Ochman | September 27, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    Photorealist Painter Ester Curini’s Solo Show Opens Oct 2 in NYC




    submit to reddit

    More than a dozen new works – monumental in size and talent – by my friend and neighbor, the remarkable photo realist painter, Ester Curini, will bre featured in a solo show from Oct 2- 25 at the famed Bernarducci Meisel Gallery in New York City. It is her second solo exhibit.

    Curini, who is entirely self-taught, first spends time with her subjects, to learn about their personality.
    Ester Curini bunny
    She begins each painting with the eyes, in which you’ll see the reflection of its natural surroundings, and, often, also her reflection. As you can see in the detail, below, she then meticulously paints her subject, spending months on each of her huge canvases.

    Her paintings reflect a sense of humor and irony, and make clear that she puts a piece of her heart into each of her paintings.


    BL Ochman | September 24, 2014 | Permanent Link | Comments (0) | TrackBack (0)

    What really makes content go viral?




    submit to reddit

    It’s no wonder every marketer’s dream is to have a brand campaign or video go viral. But the vast majority of viral videos don’t just happen organically. They are part of a content marketing strategy which has already created a following for a brand, a product or an idea.

    While the social media may have speeded up the process, most seemingly “overnight sensations” are actually the result of years of consistently relevant content production that is part of a comprehensive digital strategy.

    Here is an insightful Infographic that takes a look what work and what didn’t work in several viral and would-be viral campaigns.

    Related:
    The myth of viral videos: some dirty secrets
    A viral video spoof that’s not so far from reality

    Viral Marketing

    Source: BestMarketingDegrees.org

    BL Ochman | September 23, 2014 | Permanent Link | Comments (0) | TrackBack (0)
    Next Page »

    Join the mailing list



    Straight Talk About Social Media

    blog advertising



    B.L.'s flickr photos
    Find us on Google+