Meet B.L. Ochman
Internet marketer, internationally known blogger, social marketing strategy consultant to Fortune 500 companies including IBM and Cendant, B.L. Ochman heads the creative team of whatsnextonline.com. She publishes the internationally respected What’s Next Blog, Ethics Crisis Blog, and Pawfun Blog, and contributes to AdAge Digital Next, Mashable, Social Media Today, Digiday, BusinessWeek and several other leading publications.
B.L. Ochman: “A consultant and social-media savant who actually knows what she’s talking about.” Adweek
She was cited as one of the of The Most Powerful and Influential Women in Social Media, 2010 Top 150 Marketing Blogger and also cited by Seth Godin’s “Bull Market” directory in as one of the world’s most creative thinkers.
“B.L. Ochman knows her stuff alright… She’s not some Johnny-come-lately guru” says Larry Chase, author of Essential Marketing Tactics for the Net
B.L. Ochman career highlights
Since 1995, Ochman’s career highlights include helping Fortune 500 companies integrate social media into their marketing mix. She is responsible for the concept and execution of successful experiential marketing campaigns including:
o “Sightings,” the Facebook social game she created for Transitions Lenses will launch in May.
o A cutting-edge research portal that combines a variety of services to measure and analyze social and traditional media influencers launched in April 2011.
o Creation of The Up Your Budget Treasure Hunt, a four-week, 16-city search for $160K in cash prizes for Budget Car Rental. This first-ever, blog-based viral marketing campaign, promoted entirely through bloggers and blog advertising – with no traditional marketing whatsoever – generated 2,000 registered treasure hunters, one million unique visits to the site, and over 10 million page views in only four weeks.
o the multiple-author blog Clutter Control Freak for stacks and stacks, which continues to send significant traffic and sales to this leading online retailer.
o Internet strategy consultation and social media integration for IBM, Ford Motors, Budget Car Rental, Meijer, McGraw-Hill, Transitions Lenses, and American Greetings.
o Ethics Crisis Blog aggregates news about corporate ethics compliance and global business, and allows readers to anonymously confess the most unethical thing they have ever done in business and to rate and comment on the confessions of others.
o Pawfun, the pet lover’s site where visitors can upload and decorate their pet’s photos to create and send free e-cards
Ochman has taught marketing at FIT in New York City, lectured on blogging at Webster University, NYU and Columbia University. She conducts C-suite and executive training and coaching on social media marketing for Fortune 500 companies which have included IBM, Right Management, Sony, Meijer, McGraw-Hill, and many others.
Roots in PR
Previously, Ochman ran an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo:JKFC) and many more.
B.L.’s hobbies include Savoy Lindy dancing, growing orchids, and playing and hiking with her chocolate Labradoodle, Benny Bix.
Ad Age Digital Next Blog
Social Media Today
Conversation Agent: Top 20 PR Power Women
The W List
AdAge Power 150
Top 25 Marketing Blogs
25 Most Powerful & Influential Women in Social Media
Media Coverage/ Interviews
Interviewed and quoted in media including:
Wall St Journal
CBS Market Watch
Workshops and Presentations
Conducted social media marketing workshops and conference presentations including:
AdTech San Francisco
Association for Advancement of Collegiate Schools of Business
Blogging for Business
CMO Roundtable, New York City
Communitelligence – Getting Real About Social Media
e-consultancy What’s New In Online Marketing Conference, London (keynote)
Ford Motors, 2-day offsite on Internet marketing basics
DeVito Verdi Advertising, NY: social media marketing strategy presentation to senior creative staff and agency management
Generating Successful Interactive Marketing Strategies Conference, Philadelphia (keynote)
GlaxoSmithKline, New York, social media marketing training for senior management and creative agencies
IBM Blog Enablement Day, (two 1/2 day onsite workshops)
Marketing Profs Webinar
McGraw-Hill (two ½ day workshops for senior management)
Meijer Corporation – off-site social media integration workshops and management training in every department of the 80,000 employee company
Public Relations Society New Media Marketing Conference
Blogging for Business Webinar
Social Media Marketing
Social Media Marketing Webinar
Strategic Communications Conference
Ultra-Light Startups, Boston, MA
Webster University Blogging for Business Conference (full day)