Peter Sanders at The Wall Street Journal writes about the new The Lobby blog from Starwood Hotels.
The blog says it covers “the latest and greatest in worldwide travel” trends, and it links to some resources, but The Lobby is mostly full of thinly veiled ads for Starwood Hotels. And comments are not enabled. Blogs are conversations. Conversations are two way, The Lobby, at least so far, is a dud.
“Corporate blogs have had mixed success with readers thus far,” Sanders writes. “Experts say the key to success depends largely on the approach companies take.”
Nobody wants to read ads pretending to be blog posts.
Still, as Sanders notes, none of Starwood’s competitors have yet ventured into social media. I don’t believe that something is better than nothing. If you are going to do it, do it right, or don’t bother until you’re really ready.
Another bad corporate blog
There has been so much blogged, written and talked about in relation to what makes a good corporate blog. Apparently, Starwood Hotels, hasn’t paid it much attention. Their blog is as authentic as a seedy motel claiming to have a presidential s…
The Concierge Should Be The Blogger
The Concierge Should Be The Blogger: John’s take on the Sheraton blog
Yes just because you have paid for the space on server doesn’t mean you should fill up your blog space with so many adds. Blog means a coherent discussion, less intended to target customers and more inclind to intiate insight to the discussion.
There is nothing like this in the lobby blog.