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“Corporate blogging is basically live PR that doesn’t go through normal approval channels, managing director of online media agency OneDigital, David Holmes “At the moment blogging “has medium-to-low usage benefits to most corporates, unless you really have your PR shit together”, he says.
“Sometimes people gather around and say that guy has something to say, but in most cases you’re the raving lunatic talking to five people,” Holmes says.

Apparently, Mr. Holmes has missed a couple of years of conversation about the role of blogs in marketing and PR. He can catch up here for a mere $97.