Mainstream media reports that Dell is recalling 4.1 million notebook computer batteries because the lithium ion batteries could overheat and catch fire. As I write this, there is not ONE WORD on the Dell blog about the recall.
The company proves, yet again, that it has zero understanding of social media and its impact on reputation and sales.
According to Reuters,
“The [Dell] spokesman also said that the recall would have no “material impact” on Round Rock, Texas,-based Dell.
The batteries are Dell-branded but contain Sony battery cells, the spokesman said.”
Wrongo! If Dell computers catch fire, this WILL have an impact on Dell sales regardless of who made the battery. Dell decided to put that battery inside the computer.
Will Dell wake up any time soon? Stay tuned.