I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

People to Watch Archives

Should your brand be on Blab.im?
YouTube star Zoella’s novel, “Girl Online” is instant best-seller
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
TEDx East 2012 – a mind-stretching experience
A new and better way to measure Twitter influence
iPhone 4S’ Siri is xenophobic and she can’t sing
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
With Olbermann suspension, journalistic objectivity, always an illusion, bites the dust
Dear Zuck: Turnaround is fair play. How do you like it?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Justin Bieber a social media case study for the bean counters
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
Top Bloggers Essential Research Tools – Mack Collier on How to Keep Ahead of the Information Tsunami
Still Doubt the Blogosphere’s Influence on the Election? Listen to This ABC TV Coverage
Is No Comment The Right Response to User Created Campaign Videos?
Google VP, Father of the Internet, Dr. Vint Cerf: This I Believe
Jason Calacanis and Star-Studded Investor Team Launch Mahalo, Human-Powered Search
Loren Feldman: Don’t Hold Back, Tell Us How You Really Feel
Amanda Congdon Does Infomercials
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
An Eight Year-Old Asks Children of the World to Organize to End Whale Killing
Social Media Marches Onward – Put on Your Headphones If You’re at Work
Second Life Produces Its First Millionaire
Jason Calacanis Leaves AOL. Ready to Run a Billion Dollar Biz
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
Journalist Mark Glaser Switches from MSM to Blogging
Iditarod Heroine Susan Butcher Needs a Bone Marrow Transplant
Blog Publishing Hits the VERY Big Time With Denton/VNU Deal
Hackoff.com, a Blook, Complete With Blog, Wiki and RSS Feed
Adrants Expansion Scoop? Or Joke? Look Out Ad Week!
Exclusive: IBM OnDemand Does Soft Launch of New Todd Watson Blog
Ex CNN Reporter Rebecca MacKinnon: English Language Blogs Have Narrow World View
MarketingVox Publisher Adds Third Vertical Blog, MediaBuyerPlanner
The Best Quote from Blog Nashville
Hugh Macleod Issues Four Limited Edition Cartoon T-Shirts
Exclusive: Marketing Vox Publisher Expands Empire with Defense Industry Daily Blog
Comparing Graff to Gannon is Like Comparing Fluffy Bunny to Chuckie
Howard Dean Announces Candidacy for DC Chairmanship. Will Traditional Media Give Him a Fair Shake?
Time Magazine Names Power Line Blog of the Year; Calls Them Amateur Journalists
Dick Waterman’s Blues Calendar and Book Are Great Gifts for Music Lovers
Newsweek Salutes The Alpha Bloggers
Dan Gillmor Leaving San Jose Mercury to Start Citizen Journalism Project
ConferenceBike, A Great Idea Crying Out for a Blog
Mandatory Draft Bills Before Both Houses — Where’s Kerry? Traditional Media?
Attention Agents: Jeremy’s the Zelig of the Diaper Set
Beans to Be Spilled On Bush Guard Service. Yeeeehaw!
Nike Makes Tennis Boot Sneakers for Serena Williams
List of Corporate CEOs Who Blog
Sad Day for James McGreevey and Family
Criagslist Will Surpass One Billion Pageviews This Month
PR Coup As Michael Moore Sings “America The Beautiful” On Tonight Show
Gawker Gets Down to It at the Dem Convention
Newman’s Own Organic Pet Food Enters $15 Billion Industry, Misses Online Marketing Opportunity
15,000 Reporters Covering Democratic Convention
Holy News Coup Batman! Blogger Scoops All Media With Early Iraq Handover Story
Microsoft Co-Founder Funds First Private Space Trip — Because He Can
Reagan Was No JFK
Woooo Hoooo! The Sexy Beast is Back
Comedian Has Another Reason to Support Kerry
NY Times’ Paul Krugman Defends Richard Clarke
Bill Maher: Lay Off Rumsfeld and His 9/11 Memento
In Ironic Suit, 74 Year-Old Dick Clark Sued for Age Discrimination
Why Jesse Ventura Hates the Media and Why I Love Him. Jesse for Vice President?!
Ralph Don’t Run!