I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Studies Archives

YouTube Launches Newswire, Bush Launches JEB!
Google & GoPro Team Up for Virtual Reality
Report: Bots account for 56% of all website traffic
More Twitter Travesties, Chocolate Farts, DeathSwitch
2014: Twitter bios show epic growth – to 297,897 – of self-proclaimed social media gurus
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
A non-profit benchmark study with a sense of humor
Worst Newsjack Ever, End of Facebook Free Ride, Catstarter
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
The state of social media marketing in the second half of 2012
Infographic: how the world uses social media
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
What’s Next Blog study: Why are 56% of the Fortune 50 still hiding their social media presence?
Mary Meeker: Top 10 Mobile Internet Trends for 2011
New report on “The State of Mobile Communications” says be mobile or be dust
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Globalization and the Internet Age: what does it all mean?
Study: Companies Say Social Media Has Transformative Results
Study: Social Networks Support WOM. Doh!
Study’s Blinding Flash of the Obvious: Young People Prefer the Internet to TV
Study: US Singles Are the New Nuclear Family
Study: 82% of Americans Trust Social Media Before Corporate Sites
Jon Stewart: Enemy of Democracy? Not!
It’s a Banner Day for Bogus Press Releases and Studies of the Obvious
PR Agency Websites Rated Among the Worst in the World
Study: Internet Strengthens Social Ties. But You Ain’t Seen Nothin Yet!
Marketing to Teens? One in Five Have a Blog
How Many People Read Blogs? Who Knows!
Report: Search Results Hurt Companies — Blogs Help Them Fight Back
Survey: PR Gaining Respect of Ad and Marketing Agencies
Review: eMarketer’s $695, 15-Page, “Blogging for Business” Report
eMarketer Treats Bloggers as Press
Will New York Times Have the Balls to Take Major Steps to Enhance Credibility?
Study: Women Prefer Their Pets to Their Partners
Internet Has Big Impact on Words of the Year
Do More Women Blog Than Men? Probably Not
Journalists Like PR People and I’ll Still Respect You in The Morning
The Folly of the Blog-Only News Diet
The Media Bloggers Respect
How Word Gets Around Online
Survey: Consumer Ad Resistance Reaches All-Time High — PR Budgets Hurt
It’s Official: text sex is as bad a betrayal as the real thing
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That


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