submit to reddit


Here’s something you don’t see every day: a video trailer from consultants M+R with a sense of humor about a benchmark study of non-profit donations in 2013. “The goal of the Study is to set benchmarks that help nonprofits measure their online performance, track progress, and guide strategy with an eye toward more effective fundraising and advocacy,” according to M+R.

The study, now in its eighth year, is co-sponsored by the non-profit technology organization NTEN