News spreads faster through the blogosphere than through traditional media these days. Stories that break in blogs generally show up in traditional media days later. But how does word get around online? A Brandeis University senior created a meme and set it loose.
Sam Arbesman set up a simple one page site asking people to “spread this meme.” He told the blog kottke.org about it.
Then Arbesman watched his site stats to see where his traffic came from as the link worked its way around the world.
Arbesman says that soon “the Memespread Project was the number three piece of contagious information listed on Blogdex…. In addition, according to Wired, ‘memespread’ was the second most popular word burst listed on Daypop.”
How Word Gets Around Online