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2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012 from Esteban Contreras

– Social networks are still the most popular online activity
– The U.S. does not have the largest social networking population (China has twice as many)
– Mobile is the new bottom line
– Since December 2011 YouTube views have dropped 28%
– Social business is shifting from buzzword to market reality

via Lee Maicon