2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012 from Esteban Contreras
Highlights:
– Social networks are still the most popular online activity
– The U.S. does not have the largest social networking population (China has twice as many)
– Mobile is the new bottom line
– Since December 2011 YouTube views have dropped 28%
– Social business is shifting from buzzword to market reality
via Lee Maicon
