Beyond Social Media Show, Episode 40
BEYOND SOCIAL MEDIA SHOW Hangout on Air # 40 – March 22, 2014 – This week, co-hosts BL Ochman and David Erickson discussed the worst newsjack ever; a fascinating and awful Lexis/Comcast partnership; Airbnb’s orgy issue & $10 billion valuation; plus great apps and important numbers.
Worst Digital Cases
- Worst newsjacking ever?
- PR Pitch from Hell – give me your credit card!
- The end of the free ride for brands on Facebook?/li>
- There’s no magic marketing bullet
- Airbnb orgy issue and $10 billion valuation by investors
- Lexus Interactive Channel – fascinating and awful
Best Digital Cases
- DigitalGlobe Crowdsources Search For Malaysian Flight MH370
- Mall of America’s festive groundbreaking ceremony
- Mobile March conference highlights
- Catstarter – the Kickstarter for cats by MeowMix
- Twitter shows you your first-ever Tweet
- #nomakeupselfies helps raise $2 million pounds for British Cancer charity
Shiny New Stuff
- ZapVM™, a new iOS app that allows users to easily create and share multi-media video messages
- App draws floorplan when you tap the walls
- Spark.io kit to build Internet enabled hardware devices
- LittleBits – kit to build modular music synthesizer with no tech skills
The Daily Numbers
Study: Instagram photos with faces are more likely to attract Likes and comments
B.L. Ochman is participating in Google+ Helpouts Small Business Week with 4 free 15-minute Helpouts daily March 25-28
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