PR Week reports
that PR firms are gaining ground as a go-to for ad, direct marketing and marketing agencies seeking better ways to reach consumers with non-mainstream tactics. Twenty-four percent, up from 12% last year, say they’d work with a PR firm, particularly for crisis management.
These are conclusions of the third annual PRWeek/MS&L Marketing Management Survey
Survey: PR Gaining Respect of Ad and Marketing Agencies
BL Ochman | May 16, 2005 | Permanent Link | Comments (0) | TrackBack (
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