Marketing Charts: America’s 89.6 million singles head over half of the country’s households – 50.3%, according to the 2006 US Census – and they have a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle, according to a recent report from Packaged Facts.
Study: US Singles Are the New Nuclear Family
BL Ochman | May 31, 2007 | Permanent Link | Comments (1) | TrackBack (
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And here’s a news flash for all marketers trying to reach singles: We are not lonely people looking for someone else to make our lives complete. Many of us are doing just fine on our own, TYVM.