I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Newsletter Archives Archives

Come to a New York Geek, Blogger and Blog Groupie Dinner
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune
News You Can Use From What's Next Blog
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
What's Next Blog How-Tos: Top 10 Topics to Blog About
Like Ketchum PR, Burston-Marsteller Just Doesn't Get the Internet
Take-It-to-the-Bank Internet Marketing Information from What's Next Blog
JD Lasica: Busiest Man in the Blogosphere?
Need-to-Know Internet Marketing Information from What's Next Blog
Intelligent Selling of Internet Media
Laredo Group: Planning & Buying of Internet Media
How to Know What's Being Said About You Online and Why You Need to Be Paranoid
Take-It-To-The-Bank Internet Marketing Information from What's Next Blog
An Offer You Shouldn't Refuse From Media Training Guru TJ Walker
A Totally Non-Techie Explanation of What You Need to Know About RSS
What's Next Blog's Need to Know Marketing News
New Report: What Could Your Company Do With a Blog?
How to Search Engine Optimize Your Press Releases and Why Your Press Room Should Be a Blog
Reality PR
Marketing PR
New! What Could Your Company Do With a Blog?
What's Next Blog Need-to-Know Marketing News
How to Write Killer Blog Posts and More Compelling Comments
New! What Marketers Must Know About Blogs
Marketing Sherpa's New Guide to Website Analytics
The Stealth Interview – Why You Should Be Careful of Every Word You Say Online
In What's Next Blog
Are Blogs More Than a Fad?
In What's Next Blog This Week
Questions You MUST Ask a Reporter Before You Agree to Be Interviewed
New! Guide to Website Analytics
Blogs Are a Good Buy for Advertisers But Fear and Ignorance Keep Media Buyers Away
NEW! Buyer's Guide to Subscription Site Technology
In What's Next Blog
A Challenge to PRSA: There's Still Plenty of Time to Add a Blogging Track to 2004 Conference
How To Get Bloggers To Write About Your Products and Services: Tread Carefully
New! Benchmark Data on SEO and Paid Search
In What's Next Blog
In What's Next Blog
Guest Article: Telltale Signs of Hype
New Benchmark Data on SEO and Paid Search
Straight Talk About Blogs ? Do You Really Need One?
In What's Next Blog This Week
Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
In What's Next Blog This Week
Mysteriously, Marketing's Missing for Marvel, Sony & Spite Your Face's Spiderman Movie Short
Kids Get to Try Out Grownup Jobs at Wannado Park: Great Idea Crying Out for a Blog
What's Next Interview: Noted Digital Journalist Steve Outing on Blogging's Impact
How Many Obnoxious Pop-up Ads Has Google Blocked for You?
In What's Next Blog This Week
Does Cleverness in Advertising Sell Products? Yes and No.
Companies That Don't Include Blogs in the Marketing Mix Are Leaving Money on the Table. What Blogging Opportunity Is Your Company Missing?
In What's Next Blog This Week
Global PR Blog Week Set
How to Search Engine Optimize Your Press Releases Using Reality PR
Intrepid Publicist Piggybacks on President Reagan's Death
$1000 Omelet Is Great PR Stunt
Schwarzenegger Mounts Bobble-Headed Lawsuit
Tracking These Trends Can Give You a Crucial Marketing Edge
Dittie: Dumb Name, Smart Tampon Marketing
Toothbrush Express: A Clever Promotion Idea for a Mundane Product
Guest Article: Wiki Reek-y Havoc!
What's Next Online Interview: Expertizing — How to Become Known As An Expert
What's Next Newsletter Is Now a Blog
Company Nicely Says Colin Powell's Pottery Barn Rule is Bull
Burger King's Subservient Chicken Is Cool. Ford's Dead Cat Isn't; Both Company's Press Releases Lay An Egg