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While basic writing talent is innate, many of the skills for writing compelling blog posts and and salient comments can be learned. The basic guidelines: keep your copy lively, factual, tight, clear and short and search engine optimized. Here are basic blog style guidelines to follow:
Tips for Writing Better Blog Posts
o Short, declarative sentences are best. Web readers demand them.
o Link like crazy.
One thing that distinguishes blog posts from dead-tree journalism is that bloggers link prodigiously.
Link to any other blog or website you mention. link to articles, books, products, bios, explanatory materials on other sites that you mention in your blog.
Always link to information that clarifies or gives background on information and opinions in your post.
o Write less
Omit all unnecessary words. The best advice I ever got about writing was from my first boss, the late “press agent” Leo Miller, who taught me a game to play with sentences. He’d keep taking out words until removing one more word destroyed the meaning of the sentence. For example: He’d take out words until removing another destroyed the sentence meaning.
o Aim at keeping your posts at about 250 words.
o Include complete thoughts in headlines
Most people use a news feeders like Feed Demon to scan blog headlines. They decide after seeing the headline to click into the post. Tell as much of the story as you can in the headline.
o Examples:
Before: Pakistan: NA body on S&T meets
Huh? Who’s’ NA? What is S&T?
After: Pakistan National Assembly Calls Water Resource Problems the Nation’s Major Issue
Before: The B. B. King Book
After: I’m Writing The B.B. King Biography
o Keep sentences and paragraphs short.

o Don’t take yourself too seriously
Blogging isn’t brain surgery. Don’t get pompous or dictatorial.
o Never lose your sense of humor.
o Write like it counts. “No matter what your audience size, you ought to write as if your readership consisted of paid subscribers whose subscriptions were perpetually about to expire. There