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Is blogging just an overblown fad or a revolutionary new medium you can’t afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger gives you straight talk about blogging. She gives you scores of examples of successful business blogs, advice on what to blog about and why, plus dozens of resources you can use immediately.

  • What could your company do with a blog?
  • Do you really need one?
  • Where should you start?
  • What should you blog about?
  • Who should do the writing?
  • Do you need technical skills?
  • Why do 60 percent of all blogs fail?
  • How can you build an audience for a blog?

WHAT COULD YOUR COMPANY DO WITH A BLOG? shows you How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too
105-pages includes:
85 examples of business blogs
Straight talk about how to blog and what to blog about
— 100% Satisfaction Guaranteed —
“For anyone, and especially non-bloggers like me, Ochman’s new report
demystifies blogging, showing novices how to do blogs correctly and the mistakes to avoid. Highly recommended.”
Robert W. Bly, author
The Complete Idiot’s Guide to Direct Marketing