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It doesn’t matter whether companies are big, with benefit of PR agencies, or small — many are missing opportunities to integrate blogs into the marketing mix. The following are 10 examples of sites and campaigns that are crying out for blogs. If they had them, they could dialog with customers, sell product, and also have some fun.
Newman’s Own Organic Dog Food
Difficult economy? What difficult economy? You’d never know it from what dogs and cats are eating. And now they’ll have Newman’s Own Organic Dog Food at $39.95 for a 25-pound bag, according to USA Today
Oddly, there is no Newman’s Own Dog Food Website, blog, or other online marketing effort. A missed opportunity! The topic of pet nutrition cries out for a blog where holistic vets could answer nutrition questions from customers.

Teva Makes Sandals For Sore-Footed Elephant
Teva, the company that produces sport sandals and footwear is designing a new line of shoes made especially for an elephant named Tina who lives at The Elephant Sanctuary in Tennessee. Tina, who is 9 foot tall and 9100 pounds, is a 34 year-old Asian elephant suffering from a debilitating foot disease. She’s the only elephant at the sanctuary who was born in captivity.
The Teva design will protect the bottoms of Tina’s feet so she can navigate throughout the habitat pain-free. When she gets her new shoes you’ll be able to watch her on the sanctuary’s way cool Elecam.
Will this sell Teva shoes to humans? You bet! But Teva is missing a big opportunity by not integrating a photo blog, tracking the elephant’s progress, into its Web site.
Starbucks Misses Perfect Opportunity for Moblog
Starbucks celebrated its 10th anniversary in New York City with a summer campaign surprising New Yorkers with random acts of kindness. For example, they gave a free tank of gas and a hot cup of coffee to customers at a Manhattan Mobil station, giving away 690 gallons of gas, 12 gallons of coffee and 2 gallons of Frappuccinos.
The company missed a perfect marketing opportunity by not having the events on a moblog. That’s a mobile blog that people could post their photos and first-hand accounts to for the rest of the world to see. Right now, the promotion is invisible