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Kudos to ever-on-the-ball Silver Lake Publishing publicist Daniela Cendron piggybacked on news within 48 hours of President Ronald Reagan’s death.
Cendron’s email pitch announced: “Reagan Has Formal, Well-Planned Send-Off; Family Still Weary; New Book Explains Why Funerals Are So Difficult; Offers Checklists and Practical Tips to Help Readers Make Smart Choices