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In the past few months, Fern Reiss, CEO of claims to have been quoted in 90% of the journalistic pieces she’s pitched. Reiss is, in fact, an expert on being an expert. What’s Next Online interviewed her about how just about anyone can be quoted as an expert on just about any topic.
She’s been quoted in the New York Times, The Wall Street Journal, The Washington Times, Entrepreneur, The Associated Press, PBS, Voice of America, The Christian Science Monitor, The New York Sun, Family Circle, Self, Health, American Way, Oxygen, First for Women, Women