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Add Burston Marsteller to the list of old-school PR firms that don’t get it.
“According to research from Burson-Marsteller, 31 percent of online public opinion leaders have blogs,” says Idil Cakim of Burston-Marsteller in a DM News article. Where’s the research? It sure isn’t on their website. Who are the “online public opinion leaders” on their list? How did they measure their effectiveness? Where’s the list of their blogs?
Says their website, which comes up about 27 entries down in a Google search on Burston-Marsteller, “Burson-Marsteller is an undisputed leader in the public relations industry.” Hey, if you can’t get your own company name in the top 10 on a search on its name, what could you possibly do for online clients?