I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Resources Archives

Google Docs adds very good Voice Typing
Topsy’s Dead: Here are 4 Other Great Twitter Tools
The Video Marketing Revolution
Optimal Social Media Image Size Cheat Sheet
How NonProfits Can Get Big Results By Creatively Combining Free Google and Amazon Marketing Tools
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
More Twitter Travesties, Chocolate Farts, DeathSwitch
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Google is opening a free New York City YouTube Space for video production
Dear Google: You are doing a terrible job of explaining Google Plus
Free Databoard from Google lets you make infographics from research reports
Why advertisers should put their money on Twitter
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
Top eight reasons your company needs Vanity Mobile Short Codes and/or a StarStar Number
Three smart uses of QR Codes. And one really dumb campaign from JetBlue
Beyond the 3D Internet – a look at what’s next in Interaction
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Google innovations: Mad Useful
What Marketers Need to Know About Twitter
Top Bloggers Share Their Favorite Research Tools
Google Really Is Taking Over the World
Congoo Search Engine’s Firefox Launch Delayed
Want to Monitor the Unruly Blogosphere? It’ll Cost Ya Plenty to Have a Pro Service Do It For You
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
All About Aggregators and RSS Search
IAOC Blog Runs Week-Long RSS Seminar for Marketers
Northern Light “Free” Trial Can’t Match LexisNexis a la Carte
Come to Dinner on January 21, 2005
BusinessWire to Drop $120 Membership Fee and Lower Rates on News Distribution
Bloggers Are Talking About You; Link to Them
Blogs Are Great, But What’s It All Mean?
Potato Chips, Candy Bars and Software Now Available in Vending Machines






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