By B.L. Ochman
As we announced on this week’s Beyond Social Media Show, Google has announced plans to open a free New York Cty YouTube Space production studio where its active partners and channel creators will be able to make original videos for their channels, collaborate with other creators and learn best practices for creating and marketing YouTube channels.
The space, which will be near Google NYC HQ in the Chelsea Marketplace district, is scheduled to open by October 2014, and will be available to members of the YouTube Partner Program.
To be considered:
o your YouTube Channel has to have at least 10,000 subscribers and be growing;
o you have to be publishing consistently within the past six months;
o have at least 100,000 views per month;
o present a concrete idea of the concept you want to shoot at the Space;
o have at least three previous collaborations with other YouTube channels;
o be committed to collaboration while shooting at the Space;
o carry liability and health insurance;
o and be at least 18 years old (sorry Kid President.)
The Facility will span about 20,000 to 25,000 square feet, according to MediaPost. It joins a list of Google’s other free production studios for content creators in Tokyo, London, and Los Angeles.
If the New York facility is like the one Google opened in 2012 in L.A., participants will be provided with cameras, grip, lighting and electric as well as production space. Content creators also will have access to professional edit bays and Apple Macs loaded with programs like Final Cut Pro X, as well as sound booths for voiceovers, along with weekly workshops and other events.
Aside from the seven sound stages in L.A., creators can use hallways, lobbies and any available open space in and around the building to produce content with equipment like screening rooms, 7.1 surround sound, and 4K high-definition projectors.
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Social Media For Hospitality
Great opportunity for YouTube partners for sure.
I wonder though if YouTube is getting way to involved in content that is being created.
YouTube is content aggregator, hopefully they will just let creators to use facility without any invasive advisory.
Also I wonder what will happen if member will get banned/blocked for whatever reason – will they just block their access to facility and his stuff there?
We have seen some popular accounts last few years banned without warning really.
There already are three of these studios running successfully, as I note in the post.