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RSS Basics Week is running on The International Association of Online Communicators (IAOC) blog. The first post is mine, What Marketers Need to Know About RSS, replete with examples and resources.
Other participants are:
Tuesday: Bob Geller of Fusion PR on RSS and media relations
Wednesday: Reid Conrad CEO of Near Time on the technology side of RSS
Thursday: Paolo Torchio, of E-site Marketing and the host of the IAOC Travel Blog will cover the following case study:
“Commercial Applications of RSS in Travel Marketing”
Friday: Philippe Borremans of IBM, who joined the Industry Blog and shared information about IBM’s internal use of Blogging technology, will be back to discuss the use of RSS in crisis communications. He will focus on using RSS to streamline communications with dispersed and mobile workers.