I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Global Business Archives

Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Should your brand be on Blab.im?
Google and Facebook race to provide global connectivity
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
Olympics spat nets Chobani $70 in earned media for saying nothing
Key Global Digital, Social and Mobile Statistics, January 2014
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
QR Codes are history. Paper’s gone digital!
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
What’s Next Blog’s First Annual Pissoffy Awards
Google’s missing link: customer service. It has none.
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Google Public Policy Blog To Cover Internet Issues in a “Googley way”
11870.com Is Most Searched Term in Technorati. But Why?
Gaping Void Marketing Manifesto Redux
Temperature in Second Life: Hot, Hot Hot
Google Pays $900 Million to Continue to Be Search Engine for MySpace
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
A Clear Explanation of the Net Neutrality Issue and Why You Should Care
Cadbury Goes for Total Message Control in Product Recall
SRF Global Translations’ Gives the Global Business Blogging Community a Little Gift
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
SRF Global Translations Special: $98 Blog Post and Response Translation
Widgets Are a Phenomenal Marketing Opportunity – Get With the Program
Translate Your Whole Website? Or Not.
Edelman and Technorati Want to Prove the World is Flat
Edelman and Technorati to Announce Multilanguage Platform on Monday
Muji Sponsors Multilingial International Design Contest
SRF Global Translations: Every Sentence in a Poorly Translated Blog Post Could Be a Minefield
Global News Junkie Heaven
Skypecasts to Phone Companies: Eat Our Dust
My New Blog, Ethics Crisis, Launches Today
Dupont Requires Vendors to Follow WOMMA Code of Ethics
Google and HP Both Want to Get Beyond English
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Something Fishy About BabelFish Machine Translation


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