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I spoke at the Fairfield County Chapter of PRSA yesterday on the topic of corporate blogging and what’s next.
Here’s what I told them:

  • Marketing should be fun: for the customer, and for the marketers who create it. If you’re not having fun, you’re doing something wrong.
  • I know many graphic designers who didn’t want to learn web design or how to use design software. They now work at Home Depot and Starbucks. (Not that there’s anything wrong with that!)
  • The market is smart and fast. Listen to it!
  • Marketing today is way too U.S.-centric. We are in a global marketplace.
  • Message control is, and always has been, an illusion. Get over it.
  • Just because it’s always been done that way doesn’t mean that’s how it should always be done
  • Nothing else matters if your product isn’t great.

  • At least five of the publicists at the luncheon told me they really haven’t followed blogging, and they know they should be learning about it. Frankly, anyone who calls him/herself a communicator who doesn’t read blogs, or at the very least, keep up with the news about them, will soon be asking, “Would you like fries with that?”
    The second most asked question was “Should every company have a blog?” The answer: no. Only those companies that have something interesting to say and who can sustain the combination of daily deadlines, writing, and research should even think about blogging. Posted by B.L. Ochman
    Related What’s Next Blog Post: Top 10 Reasons Your Company Should Not Blog