As the Internet shrinks the world, viral campaigns are going global, and multilingual. Muji, the Japanese company that provides “good quality, low-price natural and simple design proposes rational lifestyles for today’s world,” is sponsoring the global Design Award
“calling for entries from all over the world of designs that shake up and stir people. The results will be announced at the Milan Salone. Our first theme is “SUMI”, We’re asking you to focus your design, not on the major pieces that are central to a room, rather to observe the extremes of the space, the unexplored areas of consciousness. We invite anyone in the world to propose a new Muji product!