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dupont.jpgDupont has become the first Fortune 100 marketer to require its employees and vendors worldwide to follow the Word of Mouth Marketing Association’s (WOMMA) Code of Ethics
The WOMMA code demands that consumers disclose their relationship with marketers; that they be allowed to form their own honest opinions; and that everyone discloses their true identity.
Gary Spangler, DuPont’s representative to WOMMA, said, “DuPont’s proactive adoption of this ethics code is a leading example of self-regulation in this emerging field.”
via MarketingProfs Daily Fix Blog