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Chevy gets the Web, crows its agency to the New York Times. My friend and esteemed colleague Steve Hall at adrants, agrees Don’t eat the victory pie so fast Chevy. You’re still clueless.

A spokeswoman for Chevrolet, Melisa Tezanos, said the company did not plan to shut down the thousands of anti-S.U.V. ads that have been consumer-created in the Chevy Apprentice make-your-own-ad contest:

“We anticipated that there would be critical submissions,” Ms. Tezanos said. “You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.”

Hellllooo Chevy: If you really got it, you’d be asking your customers for suggestions on how to make your products make sense for the planet and then acting on their suggestions to create cars that will leave humans still able to live, and maybe even to drive some energy-efficient vehicle (hint, it won’t be an SUV) in 50 years.

What’s your plan for responding to the negative ads? A company that gets it would have one. And they’d be announcing it now instead of talking about how they get the web. Posted by B.L. Ochman